Descubriendo los secretos de las empresas DTC exitosas

Hello !

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At our Bigblue x Partnershift event, I had the opportunity to chat with experts in paid advertising.

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One point struck me: we only have 1.3 seconds to capture the attention of a young adult (18-24 years old) before they move on.

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Whether your strategy is well-established or you're just starting out, the challenge remains the same: create ads that immediately resonate with your target. 🎯

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To help you, here are 3 essential tips for visuals that convert, without wasting your budget. 💸

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1️. Think like your customers to find the perfect angle

To captivate your prospects, your ads must meet their needs.

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Put yourself in their shoes and consider their daily challenges, expectations, and aspirations. 🧠

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To assist you, here are some questions you can ask to find the perfect angle:

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• The miracle solution: What problem does my product solve (time-saving, cost-saving, improved quality of life...)?
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• Before/After: What were the inconveniences before my product? How does my offer change the game?
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• Customer favourites: What do my customers appreciate most about my product?
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• Breaking the routine: How did my customers manage before my product?

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‍<sup>My method for creating texts that convert
When writing your ad copy, I recommend applying the "4 U's" method:
- Unique: Stand out with originality.
- Ultra-specific: Provide precise answers and solutions.
- Urgency: Create a sense of scarcity to prompt immediate action.
- Useful: Ensure your content adds value.</sup>

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2️. Be authentic to increase your conversions

We've never had so many tools to create artificially polished content.

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Yet, 86% of consumers believe authenticity is crucial in their brand choice.

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In this context, your customers are your best ambassadors. Here are 3 tips for incorporating them into your campaigns:

• Explore your reviews to understand what resonates with your audience (and find the right angle ⬆).
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• Like the French brand INGA, use your positive testimonials as social proof.
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• Feature your customers' personal experiences to connect with your prospects immediately.

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<sub>My tip for automatically gathering customer testimonials with each order

Use Bigblue's custom tracking page to collect reviews once the order is delivered. Unbottled has gathered over 10k reviews to reuse on its website, product pages, and marketing campaigns.
‍Elevate my delivery experience 🚚</sub>

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3️. Bet on the extraordinary to revolutionise the day-to-day

In a world of increasingly standardised content like MrBeast's, taking a different approach by betting on the absurd can prove profitable.

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A strategy tested this week by DIJO!

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The probiotic brand splashed in the Paris metro with a 4x3 poster featuring a 💩 emoji.

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It is an original and very effective approach to making an impression.

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<sup>One last dose of inspiration for the road

AMI played the vintage card for its latest fashion show by sending out 90s-style mail invitations with scratch tickets, classified ads, and a postcard. Clever!</sup>

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Thanks for reading this far 💙

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I hope these tips prove useful. As always, feel free to share your thoughts; I love reading your feedback 😊

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See you soon,

Julie E-commerce Expert @ Bigblue

Hi !

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I wish you a fantastic year in 2024, filled with personal and professional successes 💸

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Our newsletter now boasts 4451 subscribers! Whether you've been with us from the start or joined us recently, a huge thank you for being a part of this community 💙

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For this special beginning-of-year edition, I'm sharing with you 3 exclusive tips to boost your e-commerce in Q1 2024 🚀

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1. Gamify Your Shopping Carts to Increase Sales

I recently browsed the MELLER website 🕶️

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Their marketing strategy is rather brilliant, so I was quite surprised by their somewhat limited checkout experience:

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• No estimated delivery date,
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• Lack of a progress bar to encourage free shipping,
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• No suggestions for complementary products for upselling.

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Conversely, the payment experience on the Merci Handy website is a true source of inspiration, displaying the following:

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• A progress bar that offers surprises at each level (goodies, shipping, etc.),
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• Clearly displayed delivery times,
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• Product recommendations to complete an order.

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Moral of the story: customizing your checkout can transform a simple transaction into a memorable and engaging experience, increase your sales, and boost customer satisfaction.

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<sub>Bigblue Tips

Maximize your sales like Believe Athletics and increase your conversions by 25% by displaying the estimated delivery date on your product pages with Bigblue Fast Tags. Reassure your customers at checkout, like Merci Handy, with our app's ETA feature.</sub>

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2. Compare Your Offer

Last week, I came across a rather audacious advertisement by the kombucha brand Boochcraft.

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In this ad, the brand gets straight to the point and directly compares the composition of its drinks... with that of its competitor, Olipop!

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A (very) effective strategy to show their advantages to prospects at a glance and stand out in an ultra-competitive market.

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Without necessarily naming your competitors, comparing your products' benefits on your pages or landing pages can be a winning strategy (accompanied by a CTA to measure performance, of course 💡).

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Used notably by the brand Katkin, ranked in the Top 5 UK’s Best New Startups Revealed 2024 👀

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^{Analyze Your Visitors' Behavior to Offer the Best Experience
Hotjar allows you to track your user's behaviour on your pages in the blink of an eye. Ideal for understanding your visitors' interactions and optimizing your CTAs.}

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3. Collaborate with an AI Pro

Last May, I talked about brands' enthusiasm for computer-generated images (CGI) in their marketing campaigns (spotted especially in the latest Jacquemus campaign, the Bisou Trip).

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For a lower cost but with just as much creativity, AI-generated images can open up unprecedented horizons for your brand.

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I've recently become fascinated with the AI artist joooo.ann and his collaborations with prestigious brands like LEGO, Maison KITSUNE, and Adidas.

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Exploring AI can be effective for standing out from your competitors and bringing a new creative breath to your campaigns and products.

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<sup>4 Websites to Get Started with Artificially Generated Images
- DALL·E 3, for an easy-to-use AI image generator
- Midjourney, if you have a bit more experience, the quality is better
- Leonardo.ai for creating video game-style images
- IA de Getty Images, for generating commercially usable images.</sup>

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Thank you for reading this far 💙

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I hope you enjoyed the topic of this edition! Don't hesitate to give me your feedback; I'm always delighted to hear your opinions 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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Happy New Year! I hope 2024 has started wonderfully for you.

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Our newsletter community continues to grow and now boasts 4,412 subscribers! Whether you've just joined us (a warm welcome 👋🏻) or have been with us since our inception, I'm grateful for your support and interest 💙

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Kicking off our first edition of the year, I'm excited to share my top 3 website redesigns to elevate your e-commerce in 2024 🖥️

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And as a token of appreciation, I've included a bonus gift at the end of this email: my secret extension for discovering the tools used by your competitors 🥷🏻

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1️. L'Hôtel Mahfouf by Léna Situations

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In early December, the French influencer and Youtuber Léna Situations revealed the new website for her brand, Hôtel Mahfou, themed around The Ski Resort ❄️

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The migration from WooCommerce to Shopify, along with the new graphic identity and redesign, was a whirlwind one-and-a-half-month project (🙀), timed perfectly with the opening of her physical store.

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Congratulations to BlackSwan (the agency behind the websites of Les Secrets de Loly and Caval) for completing this mission: the site's performance on GTmetrix is outstanding, offering a delightful UX design and navigation experience.

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Special mention for the unique presentation of sizes: product photos feature models of diverse body types, each lending their first name to a size category. For example, "size S" becomes "size Léna". Intrigued? Test it out here.

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^{Léna Situations' strategy to engage her community and boost sales
Léna and her team launched a "secret" broadcast channel on Instagram. Their Lobby boy shares exclusive information and promotions like early access to the e-commerce website and even secretly adds products to parcels. It's a treasure trove of inspiration for your next marketing campaigns. To have a look at the French discussion, click here.}

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2️. Detective Box

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Right before the Peak Season, Émilie, the founder of Detective Box, unveiled her brand new website along with a new flagship investigation: The Tarot Killer.

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The challenge was to create an engaging online presence for her experiential product: mystery-solving boxes designed for at-home entertainment.

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AKROLAB agency was tasked with revamping the site and visual identity. The result? A perfect representation of the Detective Box universe, clear concept communication, and a navigation design that turns visitors into keen detectives 🕵🏼‍♀️

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Don't miss the interactive "How It Works" timeline on the product page, a clever blend of customer FAQs and user-generated content. Absolutely brilliant.

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PS: Here is their captivating teaser video by agency KÖM, which has already amassed over 6.2k views.

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_{Bigblue Tips
Émilie, like over 500 other partner brands, benefited from Bigblue's unwavering support during the Peak Period. I was personally on the ground in the warehouses with my colleagues, ensuring thousands of orders were shipped promptly (photo proof below ⬇️). To learn more about our achievements, click here.}

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3️. The -1 Store

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The creators of the -1.STORE started with a simple yet challenging realization: making sustainable fashion choices should be straightforward.

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The -1.STORE is dedicated to offering a curated selection of responsible brands and durable, unisex clothing 💚

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Following a successful crowdfunding campaign on Ulule in July 2023, the -1.STORE launched its new website in September 2023.

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Designed by W3lead agency, the site has features like its intelligent filter system and repair/resale service.

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I'm particularly fond of their natural, unretouched product photos, a trend popularized by platforms like Vinted and Vestiaire Collective. In 2024, authenticity is your key to differentiation!

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^{Give your products a second life... Directly from your website!
Nopli offers a seamless solution for selling second-hand items on your e-commerce website. Brands like Almé Paris have already adopted this innovative approach 👀}

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🥷🏻 Bonus: How your competitors build their websites

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I recently discovered Wappalyzer, a tool developers use to analyze websites and identify the technologies employed.

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It's free and easy to use; install and open it on any e-commerce site to uncover the tools and solutions used.

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A major advantage: set up alerts to be notified when your competitors switch technologies 👀

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Thank you for joining me in this first edition of 2024 💙

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I'm excited for what this year holds and can't wait to share more insights and tips with you.

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Bests,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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I hope this newsletter finds you well.

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We are now more that 8,994 subscribers here! Whether this is your first edition (welcome 👋🏻) or you've been here from the start, thank you all for following me 💙

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I'm back after a little month's break.

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I've used this time to keep up-to-date and work on version 2.0 of the D2C Academy newsletter 💌

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I can't wait to tell you more.

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Meanwhile, I'm sharing 3 e-commerce trends that struck me this year, to help you stand out in 2024! ✨

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1. Gamify your CTAs to increase your conversion

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I was impressed by the landing page of Dr. Ali Abdaal's book "Feel-Good Productivity".

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Besides its polished design, this page is interactive and adheres to all principles of an effective conversion landing page... and that's without the traditional "Add to Basket" button!

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Instead, users can press the "B" key on their keyboard to be instantly redirected to the product page.

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I thought this was brilliant. Because a simple detail can radically transform the user experience (and make you more memorable), but also significantly increase your conversion rate (by more than 25% on average).

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I've just implemented this on our blog for the newsletter (to test, click here). I'll keep you posted on the results! 📊

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^{A few free Landing Page examples to inspire you
I recently discovered the website One Page Love, which lists the best templates and resources to improve your landing pages. Incredible. Also, I signed up here to receive 80 mobile e-commerce landing templates from Boost Conversion Agency.}

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‍💗 Maximise your sales by focusing on the experience

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I fell for the "Adventures of Léonie Skiing" video by Decathlon this week.

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A very clever piece of content from the French giant: instead of just presenting their ski products, Decathlon transforms them into a captivating experience.

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Indeed, products presented as experiences resonate with us more personally and naturally encourage us to react or interact.

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This is reflected, for example, at Amazon, where 28 of the top 30 most reviewed products are experiential (movies, video games, etc.).

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And it seems to be working for Decathlon, as it's their most engaged TikTok video to date: 3.2M views (with "only" 245,000 followers).  

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^{The power of emotions to sell more
Reading the book Cashvertising, I was reminded of the importance of Lifeforce-8, mentioned by the author. These are the 8 primary desires that drive us all and which we can't resist. A goldmine for your next marketing campaigns!
PS : an example of content that exploits Life-Force 4 "Sexual companionship"}

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⚽️ Team up for 2024!

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I'm not talking about the Olympics, but about the Shopify Collective feature, launched on July 26th.

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It allows Shopify stores to partner up by connecting their e-commerce sites to sell their products mutually.

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In short, easy cross-selling and partnerships.

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Some advantages for brands:

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📊 Sales Boost: Lalo saw its sales increase by 16% thanks to its partnership with PlanToys.

🛒 Increase in average order value (AOV): collaborating with GORUCK, Ten Thousand increased its AOV by 46%.

💸 Savings on acquisition and retargeting costs: benefiting from free traffic from the partner site.

📦 Logistic simplicity: orders automatically go up to the owner brand's Shopify, which handles shipping.

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While waiting for its arrival in the United Kingdom, I invite you to explore Drake Related, the rapper Drake's site powered by Shopify Collective ⤵️

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_{Partner up without Shopify thanks to Bigblue
With Bigblue, Meuf and Unbottled could easily launch a cross-selling campaign, and quickly ship their product bundles directly from the same warehouse. We collaborate with over 500 brands - that's quite a few potential partnerships, right?
Discover our partner brands 💗}

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I hope you enjoyed this newsletter!

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I'll see you in January for our next edition. Wishing you all a wonderful festive season 🎄

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See you soon,

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Julie, E-commerce expert @ Bigblue

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Hello !

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The countdown to Black Friday and Christmas has begun ⏱️

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To ensure Peak Season success, I'm sharing 5 essential steps and actionable tips for flawless logistics to maximise your revenue and keep your customers delighted 🤶🏻

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1️. Anticipate your stocks to avoid losing any sales 📦

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November is now as important as December in terms of sales.

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Last year, Shopify sales set records and generated over $7.5 billion in revenue (+19% compared to 2021) just over the Black Friday and Cyber Monday weekend.

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To ensure you meet the demand, I recommend monitoring your stocks even more closely than usual.

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Evaluate your current inventory, make stock forecasts, and determine if you need to reorder products before the holidays and Black Friday.

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_{Bigblue Tips
No more random exports and incomprehensible Excel spreadsheets! Bigblue dashboards allow you to predict your stocks and sales at a glance!
Like Novexpert, use Bigblue dashboards to have a clear view of your sales, stocks, and save precious time.}

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2️. Make sure to eliminate unnecessary support tickets

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Brands see a surge in support tickets during Black Friday and the holiday season: +79% per week on average 🤯

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Of these, approximately 33% are related to delivery and logistics queries.

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The secret to eliminating them? Like Yade or Détective Box, offer real-time delivery tracking to your customers.

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This reduces uncertainties, soothes frustrations, and ensures a clear and reassuring shopping experience.

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_{Bigblue Tips
Bigblue's tracking emails have a +75% open rate and reduce negative reviews by -60%. Combine your tracking page with emails to build your customers' trust and increase your sales!}

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3️. Offer a green unboxing experience

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Good news for the planet: sustainable packaging is in demand!

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The global market for green packaging is expected to exceed $330 billion by 2030, and 34% of consumers are willing to pay more for ethical and sustainable products.

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I've listed several inspirations for eco-friendly shipping below ⬇️

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• Like Cōtelē Paris, opt for original (and ribbed) 100% craft packaging,

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• Limit prints on your packaging, for example, by using interior printing only, like Horace.

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• ‍Embrace transparency like Loom and display your values directly on your packaging

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• Imagine a second life for it, like Cabaïa, which writes "Cat's Spot" inside its packages. Clever

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_{Bigblue Green
At Bigblue, plastic is banned from our packaging, and the materials we use for our shipments are 100% recyclable.}

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4️. Embrace transparency in delivery

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Announcing incorrect or unattainable delivery dates during the holidays can be costly.

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In fact, if 22% of buyers on average abandon their carts due to long delays, 85% won't reorder after a single disappointing delivery experience.

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The conclusion is clear: honesty is the best policy from the start, especially during the holidays when consumer expectations are higher.

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For this, here are 3 simple yet effective tips to keep your customers informed and avoid misunderstandings:

• Display your delivery times in a visible banner on one or more pages of your website (you can use Sleeknote, for example).
• Mention them next to the "add to cart" button to ensure your customers make an informed decision.
• Remind the delivery date at the payment stage to avoid any confusion.

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_{Bigblue Tips
Like SmartWorkout, use Bigblue's Fast Tag to display the exact delivery date directly on your product page. As a bonus, SmartWorkout increases its product page conversion rate by +22% thanks to this feature! 🍒}

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5️. Adapt your return policy for the holidays

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In 2021, approximately 40% of European consumers purchased at least one Christmas gift during Black Friday.

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Offering a clear and flexible return procedure is a powerful conversion lever during the holiday season.

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Because if the customer knows they can easily return the item after Christmas, they are more likely to complete their purchase.

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Like CAVAL, consider extending your return deadlines for year-end sales (until January 15, for example) to generate more sales and reduce pressure on your support teams.

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_{Bigblue Tips
92% of buyers stated they would reorder if the return process was simple. Like CAVAL, provide an intuitive and personalized return portal to customers wishing to return their orders!}

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I hope you enjoyed this newsletter!

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See you soon,

Julie E-commerce Expert @ Bigblue

Hello !

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Every marketer knows that psychology and science play a pivotal role in marketing.

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Applying scientifically proven methods to your strategies can even double your sales!

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In this newsletter, I unveil five scientifically approved brand tactics to optimize your site, enhance your customer experience, and skyrocket your online sales 🤯.

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1. Highlight three benefits to win over your customers

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Humans naturally become suspicious when they feel someone is trying to persuade them.

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According to a study, presenting three advantages is 10.4% more persuasive than listing four.‍

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Because beyond three positive statements, suspicion intensifies, and it might even harm the message's effectiveness.

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‍Like the brand "Je ne sais quoi", apply the rule of 3 to showcase your brand's benefits (this also applies to your products) and charm your customers 💗.

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^{3 fun facts about the impact of numbers on our brain
‍The human brain is naturally drawn to numbers because they help process information logically. They're known as "brain candies".
Odd numbers are perceived as more authentic.
Even numbers help retain information more easily.}

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2. Maximize your future sales with reviews

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It's proven; customers who answer satisfaction questionnaires spend 131% more on average!

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Why? Seeking people's opinions naturally improves their perception of a brand or product.

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By prompting your customers to reflect on their positive experiences, you influence their memory and strengthen their positive memories.

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The secret is to start your survey with an open question, asking what they liked the most, then let their brain do the work ⚙️.

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You thus encourage them to reorder or recommend your brand!

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_{Bigblue Tips
Émilie, the founder of Detective Box, uses Bigblue to automatically gather customer reviews on their delivery experience (and boost her sales)! Customers can also leave a detailed message, helping her continually improve her product.}

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3️. Retrieve your abandoned carts with strategic timing

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If you thought you were doing well by sending an email less than 1 hour after a cart abandonment, you probably unintentionally slowed down your sales.

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Customers tend to get annoyed if reminded too quickly, especially if they intend to finalize their purchase later.

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Studies suggest the desire to purchase disappears after a few days and can completely vanish within a week.

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To maximize your chances of finalizing a sale, I recommend sending a reminder between 24 and 72 hours after abandonment. This way, your customers are more likely to return and complete their purchase.

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_{CAVAL's secret email template to recover abandoned carts
‍Like CAVAL, opt for a plain-text and personalized email to retrieve more abandoned carts! CAVAL signs its cart recovery emails as Camille and adds calls to action to prompt customers to finalize their orders.
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Hello,
You still need to finalize your order. So, I'm writing to you about two assumptions.
1: Perhaps you didn't have time to finish your purchase? In that case, you can find your cart here for the next 24 hours.
2: Or are you still in doubt? Whether it's a question about the available pickup points, size, our commitments, or returns, reply directly to this email, and I will be pleased to help you.
Cheers, Camille.}^‍

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4️. Boost your repurchase rate by instantly refunding your customers    

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Unlike in-store returns, online sales involve a delay between the item's return and the refund's reception.

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This wait is a genuine source of anxiety for your customers, uncertain about when they'll be refunded.

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The longer and more complex the process, the more their trust in your brand will erode.

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An instantaneous refund, due to its speed and simplicity, is perceived as fairer and reinforces the company's feeling of care towards its customers.

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PS: If you fear abuses, limit instant refunds to products that don't require thorough inspection upon receipt (like a book, for instance).

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_{Bigblue Tips
Like CAVAL, rely on Bigblue's Store Credit option to retain your revenue and spend less time processing exchanges. Once the parcel is returned, the customer automatically receives a credit for the order's value.}

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5️. Eliminate hesitations to boost your sales

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When placing an order, customers usually ask themselves, "Do I need this product?" and "How much should I order?".

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Every second of hesitation could potentially cost you a sale.

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While the first question is up to them, the second gives you a chance to influence their decision and... boost your sales!

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Like Musc Intime, anticipate your customers' needs. Forget the traditional "Add to Cart" and opt for different calls to action proposing various quantities.

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This method has proven its worth: out of 37 tests, conversions went up by 14% on average, and sales by 28%!

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I hope you enjoyed this newsletter and are keen to delve deeper into the powers of science and psychological marketing to boost your sales!

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See you soon,

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Julie E-commerce Expert @ Bigblue

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Hi !

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You've probably heard that Nafnaf announced its move into judicial recovery last week.

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Meanwhile, Zeta is celebrating its 3rd anniversary by opening a shop in Bordeaux and Rouje is landing in NYC.

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So, what do we think of retail in 2023?

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I'm sharing what I know on the topic and some insights from our latest Clash event in Paris "Omnichannel vs Pure Player" with Jonak, Ocarat, Detective Box, and Hydratis ⬇️

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Retail is dead, but not human relationships 👑

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High street shopping is changing rapidly, and experts advocate for omnichannel strategies and data-driven approaches.

But they overlook one thing: every click is human, with its own needs and aspirations.

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Contrary to popular belief, only 16% of Gen Z and 11% of Millennials avoid in-store interactions.‍

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So, retail is far from finished; it's simply evolving towards a more human and connected model.

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The key to success? Offer your customers authentic experiences that foster loyalty and turn your buyers into brand ambassadors.

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‍^{Mastering the comeback like Camaieu
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The French retailer declared bankruptcy a year ago and teamed up with the French influencer Léna Situations to announce its return in September 2024. In her latest video (+1M views in 2 days), the influencer highlighted a job opportunity at Camaïeu, which is actively searching for a communication specialist to relaunch the brand. Smart move.}

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Think hybrid commerce! 🧜🏻

Retail focuses on sensory experience and credibility, while e-commerce offers 24/7 availability, limitless choice, and valuable data.

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Forget the dilemma between the two, focus on "hybrid commerce", an omnichannel model that takes the best of both worlds, ensuring a seamless and frictionless customer experience.

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Here are 3 real-world examples:

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• Offer the same functionalities online as in-store, like Balibaris with split payments (available with Klarna In Store).
  
  
• Bring your universe to life like Make My Lemonade, which holds DIY workshops in-store, offers a space for buying fabrics and patterns, and even has a tea room!
  

• Gamify your in-store experience, for instance, by adding a spin wheel like Cabaïa.

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<sup>Bigblue Friends

If you're considering going physical, I'd recommend Label Experience agency. I'm a big fan of what they've done for Vanessa Bruno, Sézane, Boxy, Clarins, and Bonsoirs.</sup>

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3 tips to try without getting your feet too wet 🛒

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Opening a physical store is one thing; running it is another.

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To help, here are three tips to test your concept without long-term commitments:

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• The pop-up: The trial version of retail. An excellent way to test your product and generate buzz around your brand!
  
  
• The corner: Investing in a dedicated space within a well-known store is a fantastic strategy to quickly gain visibility and build international credibility! A (Jon)hack tested and approved by Lisa Nakam.

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<sub>Bigblue Tips

‍From Future uses Bigblue to manage its stock replenishments for its shops and corners in France and Europe! In fact, the brand has just opened a corner at Rinascente in Milan. Bravissimo 👏</sub>

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• The stand at an event allows you to pragmatically test your concept while getting maximum exposure to a targeted audience.

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^{Zoom over to the GP Explorer!
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The GP Explorer is a Formula 4 competition between internet influencers. This event is organized by the French YouTuber Squeezie. With 60,000+ followers present in person and 4 million watching Squeezie's live – it was the place to be. Brands like Rhinoshield, Spacefox, and Del Arte were in the limelight. Are you in for the next ride?}

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Feeling the retail buzz after this newsletter? Or perhaps a few lightbulb moments for your store game?

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See you soon,

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Julie

E-commerce Expert @ Bigblue

Hi there!

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Have you ever heard of the Buy on Google feature?

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It's only available in the US, and it allows users to purchase products directly from search results, bypassing the merchant's site.

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It will, however, be discontinued in September 2023.

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Instead, Google announced a feature more focused on the checkout experience.

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The user will be able to directly access the brand's payment page, without going through an endless journey 👋🏻

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If the no.1 search engine decides to bet everything on the personalised payment experience, it's definitely worth taking an interest.

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So, for this last newsletter before the start of the academic year, I'd like to share with you 10 tips to optimise your checkout.

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Bonus: At the end of this email, I've added 4 marketing trends to follow this summer!

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10 tips for an optimal checkout experience 💰

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1. Think mobile first 📱

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More than 57% of buyers place orders from their phones every week, and nearly half of users compare prices on mobile.

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To limit the risk of cart abandonment, make sure the navigation, the input of information, and the payment process itself aren't complicated and tedious.

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‍2. Be transparent 💸‍

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Hidden costs are one of the leading causes of cart abandonment: 61% of online shoppers have already given up a purchase because of additional fees.

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Ensure all additional costs, such as shipping fees, customs, or taxes, are visible in your checkout!

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3. Use a progress bar 🔄

You wouldn't start a journey without knowing how long it will take, right? The same principle applies to your users.

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Adding a progress bar to your checkout process gives your prospects a clear view of the buying journey and a feeling of control.progress bar to your checkout process, you give your prospects a clear view of the buying journey and a feeling of control.

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This significantly reduces their uncertainty and encourages them to finalise their transaction.‍

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_{💙 Bigblue Tips
Add a progress bar in your tracking experience like Unbottled to eliminate friction and delight your customers!
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‍Discover the Tracking Page 🚀}

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4. Offer multiple payment options 🎯

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9% of online shoppers will abandon their cart if their preferred payment option isn't available.

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Make sure to offer multiple payment options to meet your customers' preferences.

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<sup>🏅 Top 4 payment methods in the UK
1. Credit/Debit card
2. Payment via digital wallets (Apple Pay, Paypal, Paylib or Lydia)
3. Mobile payment (Amazon Pay, Lyf, Revolut, Monese)
4. Buy Now, Pay Later (Klarna, Alma or Floa)
(Source: pay.com)</sup>

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5. Reduce steps before purchase with autocomplete 🤖‍

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‍2 out of 3 consumers expect the checkout to take less than 4 minutes.

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Install Google Address Autocomplete to speed up the payment journey significantly!

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Your customers' shipping and billing addresses are automatically filled in, and all they have to do is click on "Pay"!

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6. Be smart with promo codes 💌‍

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A discount can generate a sale, but it can also derail it!

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If your customers spot a field dedicated to adding a promo code at the time of payment, there's a high chance they'll abandon their cart to look for a discount.

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To avoid this, you can hide the discount code field behind a drop-down menu.

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Those who need it will know where to find it, and it will go unnoticed by your other customers!

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7. Embrace upselling and cross-selling 🆙

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Use upselling and cross-selling strategies to offer your customers a personalised experience and increase your average order value/number of items!

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For example, if your customer is about to order a set of three bowls for £19.99, you can recommend the five-piece set for £24.99 (upselling) or the matching cup for £3.99 (cross-selling).

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_{🪄  Don't underestimate the power of the magic price
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‍This strategy involves offering your customers a price slightly lower than a round number. We also talk about "psychological price" because consumers tend to give more importance to the first digit of a price. By rounding down, you give them the impression of getting a good deal!}

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8. Eliminate the account barrier 🔄

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Forcing your customers to log in to order is not necessarily a good idea (personally, it's the worst buying deterrent!).

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82% of consumers have abandoned their cart due to a too complicated login process.

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To avoid any friction, offer your customers the possibility to order as a guest, using simply their email address.

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_{📱 Offer your customers to log in via their social networks!
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29% of users prefer to use their Facebook or Google accounts to identify themselves more easily. This a trend to follow, already adopted by Airbnb.}

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9. Connect a live chat 📞‍

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The live chat can answer last-minute questions and alleviate customers' doubts.

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With a tool like Shopify Inbox, you can provide real-time answers to frequently asked questions. This reassures your customers and can help boost your sales.

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10. Offer 1-click Payment ✨

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As its name suggests, this type of payment allows customers to finalise their order in a single click (or almost) and generally offers a better mobile shopping experience ☝🏻

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Displaying this option on your product pages or from your cart can help you increase your conversion rate by 20%!‍

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If the option interests you, like CAVAL, you can go through Just.

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4 marketing trends and tools to follow this summer 23!

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🖼️ No need for a photographer; use Google!

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Google should soon launch Product Studio, a tool that will allow you to edit and customise your product images thanks to AI easily.

This is a great way to stand out from your competitors without going through the shooting phase!

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🩷 Life in plastic, it's fantastic!

Brands are seeing life in pink with the release of the Barbie movie. For inspiration, I'm sharing a short summary of the best collab below.

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And to ride the trend without blowing your marketing budget, you can raid a costume store like Shanty Biscuit or bet on copywriting like Gymshark.

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🤳 Clever UGC from Big Blanket boosts its sales every time‍

Big Blanket recently published an excellent example of UGC videos that convert.

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Its recipe:

• The theme of restocking, which automatically raises curiosity and excitement around the product,
• Phrases like "it's already been out of stock 3 times" and "they sell out every time",  create a sense of FOMO (fear of missing out).
• The final sales argument will convince the consumer.

It's simple, effective, and easy to replicate with your products!

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🎢 Dream your ads in BIG

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More and more brands and celebrities use CGI (Computer Generated Images) in their marketing campaigns.

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After Jacquemus' giant bags and Angèle's roller coasters in Paris, Maybelline called on artist Ian Pagham to promote its new mascara!

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That's all from me! If you've enjoyed this newsletter, press the 'S' key on your keyboard to subscribe.

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‍Twice a month, I share 1 brand example, 2 actionable tips, and 1 surprise to boost your online sales.

See you soon,

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Julie

E-commerce Expert @ Bigblue

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