You know the struggle. Customers hit "purchase" on your latest product launch, but fulfilling those orders efficiently and on time can feel like a logistical nightmare.
Warehouse space is tight, picking and packing take forever, and managing multiple sales channels adds another layer of complexity.
Enter the fulfilment centre: your potential secret weapon in the e-commerce and omnichannel retail game.
In this article, we'll explain everything you need to understand about fulfilment centres.
Also, we'll explore the key differences from traditional warehouses, highlighting how they can streamline your omnichannel operations and boost customer satisfaction.
1. What is a fulfilment centre?
Fulfilment centres are key hubs in the supply chain, managing everything from processing to dispatching orders.
E-commerce and omnichannel retailers often rely on third-party logistics (3PL) providers like Bigblue to handle these operations.
Essentially, fulfilment centres streamline the delivery process, ensuring that online orders meet customer expectations and relieving retailers of complex logistics.
2. Fulfilment centre vs warehouse: Key distinctions
While sometimes used interchangeably, the primary functions of warehouses and fulfilment centres differ significantly.
Warehouses excel at long-term storage, particularly for bulk goods. They're a cost-effective option if you have a large inventory and don't require rapid order fulfilment.
In contrast, fulfilment centres prioritise order fulfilment efficiency and speed. This makes them ideal for managing high order volume or offering fast delivery to your customers.
They also specialise in inventory management and maintaining optimal stock levels to avoid stockouts. Real-time inventory tracking and data analysis are also crucial aspects of a fulfilment centre.
They offer a wider range of value-added services, including:
- Order picking and packing
- Labelling
- Shipping
- Returns processing
3. 5 benefits of using a fulfilment centre
By outsourcing fulfilment to a dedicated centre, you unlock a multitude of benefits that empower your e-commerce brand to thrive:
3.1 Lower costs
Fulfilment centres deal with so many shipments that they can often get lower shipping rates from carriers. They can also help you optimise your storage space.
Bigblue Tips
Bigblue offers competitive shipping rates through a network of 20+ European carriers (Colissimo, Royal Mail, etc.).
Our smart carrier option automatically selects the most cost-effective and reliable delivery for each customer, saving you money and keeping them happy.
3.2 Faster deliveries and fewer mistakes
Fulfilment centres are set up to handle orders quickly and accurately, which keeps your customers happy.
For example, we ensure a 96% delivery satisfaction rate, versus the industry average of 77%.
3.3 More time for you to focus on what matters
By outsourcing fulfilment, you'll have more time to focus on things like developing new products and marketing your business.
“Since we started using Bigblue, our logistics have been magically transformed! Their application streamlines our operations and allows us to ensure an incredible experience while focusing on our products”, says Regina Rodriguez, Founder of Believe Athletics
3.4 Easier to grow your business
These centres can handle more orders as your business gets bigger, without you needing to invest in more space or staff. Plus, you can easily reach new markets with their existing locations.
Bigblue Tips
Reach new customers across Europe faster!
Bigblue's strategically placed network of 8 fulfilment centres in France, the UK, and Spain makes it easy to expand your reach without managing complex logistics.
3.5 Successful B2B order fulfilment and retailers' collaboration
Fulfilment centres can easily handle the larger order volumes typical of B2B transactions. No need to invest in extra warehouse space or staff – it can scale with you. You can also count on their expertise to adapt to your retailer's receiving requirements.
“Bigblue makes it possible to restock +85% of our wholesale orders in less than 48 hours”, says Honorine Thibault, Logistics and Procurement Manager at Dermalogica France
So, warehouse or fulfilment centre? The answer depends on your specific needs.
Warehouses excel at long-term storage, especially for bulk goods. They're a cost-effective option if you have a large inventory and don't require rapid order fulfilment.
Fulfilment centres shine in efficiency and speed. They're ideal for e-commerce and omnichannel brands with high order volume or a focus on fast delivery. They offer a wider range of services, including picking, packing, labelling, shipping, and even returns processing.
Ultimately, the best choice empowers your business to thrive. Consider your needs – if streamlined order fulfilment and happy customers are top priorities, a fulfilment centre might be the best option for you.
Bigblue's fulfilment centres streamline orders, boost delivery speeds & free you to focus on growth. Reach new customers in Europe with our strategically placed network.
Contact our expert to get a quote & unlock happier customers!