Secrets of Generating Killer Ad Titles for Google AdWords Campaign

Have you ever wondered why some Google Ads just pop out on the screen and excite you to click on them?

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The main factor behind this encouragement is the “Title.” 

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So, if you are creating a campaign on Google AdWords, the most important thing you need to take care of is the ad title.

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This is because we are living in a world where attention span is fleeting, and most of the time, your ad title is only the chance to grab the audience's attention. 

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An effective ad title can skyrocket the click-through rates in no time—which is the primary goal, right?

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However, the question remains: how can you craft killer ad titles. There are numerous guides that you can find online regarding this.

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In this blog post, we are going to share some secret tips and tricks that you can follow to create excellent titles for the Google AdWords campaign.

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1. 3 essential elements of an effective ad title

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Below, we have discussed some elements that come together to create an effective ad title for Google AdWords.

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- Relevancy: A good ad title is always relevant to the targeted audience. 

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- Clear & Concise: It is simple to understand and to the point. This not only prevents confusion among the audience but also saves their valuable time and effort. 

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- CTA: It is important to note that, including a CTA can vary depending on the advertisement and preferences. In the case of Google AdWords, it can be a strategic move. Keep it clear, concise, and compelling. 

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When all these elements come together, a killer ad title is formed that is more likely to grab the audience's attention and attract more clicks.  

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2. 4 proven secrets for creating excellent ad titles for the Google AdWords campaign

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Below, we have discussed some secret tips and tricks that can be followed for creating perfect advertisement titles for Google AdWords campaigns.  

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2.1 Insert keywords

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After reading the heading, most of you may be wondering how the inclusion of keywords can help make a killer ad title. But don’t worry, we are here to explain.

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By adding keywords, you can make the title perfectly match the user intent and make it relevant to the audience, which is one of the primary elements. 

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It is recommended to make sure the keyword you are including has a good search volume.

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You may be thinking about how you can find good keywords for your AdWords campaign.

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There are numerous tools such as SEMrush that can be utilised. It will help you explore perfect keyword combinations for different countries. 

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To make things easier, you may utilise dynamic keyword insertion.

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It is an excellent feature offered by Google that automatically integrates keywords in your title, saving valuable time and effort. 

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Here is the screenshot for a better understanding:

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2.2 Use power words that trigger emotions

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While creating an ad title, it is highly essential to make use of powerful wording that encourages the audience to click.

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This is because, by nature, humans are wired to respond emotionally to certain words and phrases. 

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So, using appropriate wording will trigger the audience, resulting in an increased click-through rate.

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There are different types of power words that you can consider using, some of the major ones are: 

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• Urgency (Example: Limited time, Ends today, etc.)
• Excitement or Curiosity (Example: Discover, Explore, Surprising, etc.)
• Trust or Assurance (Example: Certified, Trusted, Official, etc.)
• Savings or Value Words (Example: Save Now, Discounted, etc.)

You can go with any of them depending on your product needs or personal preferences. 

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Keep in mind that brainstorming powerful words will definitely require a strong grip on vocabulary and copywriting capabilities.

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Don’t possess such skills? Then specialised writing tools such as Editpad Sentence Generator can offer assistance.

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This tool can be beneficial for you in quickly coming up with perfect sentences that can be used as ad titles. 

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2.3 Include social proof

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Social proof is basically a psychological phenomenon where the audience is influenced by the actions of other people.

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In the context of the Google AdWords campaign, adding social proof in the ad title can be really advantageous.

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Just like power words, there are multiple social proofs that you can consider going with; some of the widely preferred ones are:

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- Mentioning numbers: Here, a figure or stat is mentioned to grab the audience's attention and interest. A good example is “1 Million Satisfied Customers.”

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- Ratings/Reviews: You can even mention some good ratings to show off your product’s value i.e., “4.8 ratings from the global shoppers.”

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- Award or Recognition: In case, your product has won an award or recognition from a reputable authority, you can use this as a marketing opportunity and include it in the ad title. For instance, “National Award Winning Product Trusted by Industry Experts.”

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While adding social proof to the Google AdWords campaign title, it is essential to be honest and real.

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2.4 Urgency in the CTA

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The ad title is incomplete without a call to action. A CTA guides the audience regarding the next step that they are expected to take.

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There are several forms of CTA such as buttons, links, plain text, etc.

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When creating a CTA for your ad title, we personally recommend you go for urgency. This is because this psychological tactic encourages the audience to make decisions faster.

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To better explain what exactly an urgency-based CTA looks like, take a look at the few examples below:

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• Ends tonight! Grab the best winter deal now.
• Only 3 left in stock! Hurry up.

Moreover, it is recommended to use bold or special fonts and colors to further achieve attractiveness and urgency in the call-to-action.

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So, these are some of the effective secrets that you can take for crafting a killer title for the Google AdWords campaign.

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3. Final words

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When it comes to creating an ad campaign on Google AdWords, the title is the most crucial element.

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It plays a key role in deciding whether the audience will bother themselves to click or just simply ignore your ad.

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That’s the reason why it is highly recommended to craft killer ad titles. In this blog post, we have explained some secret tips and tricks that can be followed in this regard.