Découvrez les stratégies des marques les plus inspirantes pour exploser votre taux de conversion

In the world of e-commerce, the journey doesn't end when a customer completes a purchase. Post-purchase communication plays a vital role in fostering customer engagement, building loyalty, and ultimately driving repeat business. One powerful tool in this arsenal is the post-purchase email, a strategic touchpoint that allows online stores to connect with their customers after the transaction is complete.

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These emails serve as a bridge between the purchase and delivery, keeping customers informed, reassured, and excited about their upcoming delivery. By leveraging the potential of post-purchase emails, businesses can offer a great customer experience and leave a lasting impression that goes beyond the initial transaction.

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One of the key benefits of post-purchase emails is their ability to enhance customer satisfaction. After making a purchase, customers eagerly await their order's arrival. A well-crafted shipping confirmation email provides them with real-time tracking information, estimated delivery dates, and product details, ensuring transparency and eliminating any uncertainty.

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By keeping customers informed every step of the way, businesses can deliver a seamless and reassuring experience, leading to higher levels of customer satisfaction and brand loyalty.

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I'm here to share 10 cutting-edge strategies that will take your shipping confirmation emails to the next level and leave a lasting impression on your customers.

Key benefits of using shipping Emails

Incorporating post-purchase emails into your marketing strategy can have a profound impact on customer satisfaction, loyalty, and revenue generation. By leveraging these benefits, you can optimize the post-purchase experience and build lasting relationships with your customers.

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Enhance Customer Satisfaction: Post-purchase emails, such as shipping confirmation emails, provide customers with valuable information about their order status, tracking details, and estimated delivery dates. By keeping customers informed and engaged throughout the post-purchase process, you enhance their satisfaction and create a positive experience.

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Build Customer Loyalty: Effective post-purchase emails go beyond transactional messages. They provide an opportunity to engage customers, offer personalized recommendations, and showcase loyalty or referral programs. By nurturing the relationship with customers after their purchase, you foster loyalty, encourage repeat purchases, and increase customer lifetime value.

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Reduce Customer Service Inquiries: By including comprehensive product details, clear return and exchange instructions, and proactive customer support resources in your post-purchase emails, you empower customers to find the information they need.

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This reduces the need for customers to contact your support team, saving time and resources for both parties.

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Upsell and Cross-Sell Opportunities: Post-purchase emails allow you to suggest complementary products or relevant upsell options to customers based on their purchase history. By leveraging these opportunities, you can increase the average order value, boost sales, and encourage customers to explore more of your product offerings.

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Strengthen Brand Identity: Consistency in branding across all customer touchpoints, including post-purchase emails, helps reinforce your brand identity. Align your emails' copy, design, and tone with your brand. This will create a cohesive experience. This experience will strengthen brand recognition and foster a deeper connection with customers.

1. Empower Customers with Real-Time Tracking

The foundation of a stellar shipping confirmation email lies in providing customers with a tracking link. This invaluable feature grants customers the power to monitor their order's progress in real-time. By incorporating the tracking link prominently in both the email subject line and body, you ensure that customers can easily locate and identify your email amidst the clutter of their inbox.

2. Enrich the Experience with Product Details

A shipping confirmation email should go beyond a mere acknowledgement. Including detailed product information, such as names, descriptions, sizes, colors, and quantities, builds customer confidence. This reassures them that the correct items are being sent. Leave no room for doubt or uncertainty by equipping them with all the necessary specifics to verify their purchase.

3. Proactive Customer Support at Their Fingertips

Frustration mounts when customers encounter difficulties in reaching out for support. A customer-centric shipping confirmation email should provide easy access to your support channels. Be proactive by anticipating common queries and include links to FAQs, return policies, or helpful pages that address potential concerns. You build trust, loyalty, and long-lasting relationships by demonstrating your commitment to exceptional service.

4. Set Expectations with Delivery Dates

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Instant gratification has become the norm in today's society. Alleviate customer anxiety by incorporating an estimated delivery date in your shipping confirmation email. This simple gesture manages expectations and builds anticipation, transforming the waiting game into an exciting countdown.

5. Seamlessly Cross-Sell and Upsell

Capitalize on customer excitement by subtly suggesting complementary items in your shipping confirmation email. Create customized recommendations for customers based on their shipped order information. Highlight products from the same collection or carefully chosen sets that perfectly match their recent purchase. This strategic approach increases the chances of a second purchase and enhances the overall customer experience.

6. Elevate the Experience with Valuable Content

Transactional emails need not be mundane. Infuse value and entertainment by adding content to your shipping confirmation emails. It might be beneficial to consider adding referrals, social media posts demonstrating customer satisfaction, the option to join or sign up for something, blog posts, polls, customer feedback, or helpful instructions. By going above and beyond, you position your brand as a trusted advisor and elevate the customer experience.

7. Infuse Brand Personality into Every Word and Design

Your shipping confirmation email is an extension of your brand's identity. Seamlessly weave your brand's voice, tone, and design elements into the email to create a cohesive and memorable experience. Whether your brand exudes wit and irreverence or adopts a minimalist aesthetic, ensure that every aspect of the email reflects your brand's essence.

8. Highlight Loyalty and Referral Programs

If you have a loyalty or referral program, seize the opportunity to promote it in your shipping confirmation email. Remind customers of the benefits they can unlock, such as earning points or referring friends. By showcasing your loyalty initiatives at this crucial touchpoint, you encourage customer engagement and foster long-term loyalty.

9. Transparently Communicate Delays and Disruptions

In the face of unexpected delays or disruptions in shipping or fulfillment, be transparent and communicate openly with your customers. Address any concerns proactively by including a message in your shipping confirmation email, acknowledging the issue while maintaining your brand's unique voice. Transparency builds trust and sets the stage for excellent customer support.

10. Simplify Returns and Exchanges

Building trust with your customers involves being upfront about your return and exchange policies. Instead of making customers search for information on your website, include clear instructions and relevant details in your shipping confirmation email. Providing hassle-free returns and exchanges creates a sense of security and demonstrates your commitment to exceptional customer service.

By implementing these 10 strategies, you can transform your shipping confirmation emails into a powerful tool for customer engagement and satisfaction. Remember, in today's competitive landscape, every touchpoint matters. Continuously analyze and optimize your email performance to deliver an unparalleled customer experience at every stage of their journey. Elevate your shipping confirmation emails, and watch your customers become loyal brand advocates.

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In today's competitive e-commerce landscape, customer experience is king.

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More than just offering quality products, businesses must focus on post-purchase interactions, turning one-time buyers into loyal, repeat customers. A key tool in this journey is a well-crafted post-purchase email workflow.

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Statistics show it costs five times more to attract a new customer than to retain an existing one. However, only 32% of businesses prioritize customer retention.

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By leveraging post-purchase email workflows, your e-commerce brand can tap into this opportunity, fostering trust and enhancing the shopping experience.

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Let's dive into how to build an engaging, effective post-purchase email workflow that not only confirms orders and updates shipping status but also drives customer loyalty and repeat business.

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1. Understanding the Post-Purchase Email Workflow

A post-purchase email workflow is a crucial but often underutilized tool in the e-commerce customer journey.

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After a customer makes a purchase from your online store, this workflow kicks into gear, sending a series of automated emails to guide your customer through the post-purchase phase.

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These emails serve several important functions. They confirm the customer's order, provide updates on shipping status, thank the customer for their purchase, and may even encourage further purchases. However, their benefits extend far beyond these practicalities.

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Properly executed post-purchase emails can significantly enhance the customer experience. They build trust by keeping the customer informed, add a personal touch to the shopping experience, and lay the foundation for a long-term relationship between the customer and your brand.

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Consider the success of industry giants like Amazon. Their post-purchase email workflow is a key element of their customer experience strategy, fostering customer loyalty and encouraging repeat business.

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Now, you may be wondering how to build a post-purchase email workflow for your own e-commerce brand. Fear not, as we're about to dive into the core elements of a successful workflow, the best practices for timing these emails, and how to personalize them for maximum impact.

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2. Essential Elements of a Post-Purchase Email Workflow

Designing an effective post-purchase email workflow requires a strategic blend of various elements.

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Here are the key components to consider:

• Order Confirmation Email: This is the first communication after a purchase. It acknowledges the customer's order and provides essential details like order number, purchased items, cost, and estimated delivery time. This email serves to reassure the customer about their purchase and sets expectations for the next steps.
• Shipping Update Email: Once the order is dispatched, it's crucial to keep the customer informed about the shipping status. Providing a tracking number and estimated delivery date can help reduce customer anxiety and build trust in your brand.
• Delivery Confirmation: The delivery confirmation email signifies that the order has reached the customer. It's an excellent opportunity to thank the customer for their purchase, thereby fostering a positive relationship.
• Post-Delivery Follow-up: A few days after the product delivery, it's time to check in with the customer. Ask for their feedback on the product and their shopping experience. This engagement shows that you value their opinion and care about their satisfaction.
• Upselling and Cross-selling Emails: Once the customer has had time to enjoy their purchase, consider sending emails suggesting related products or offering personalized discounts on future purchases. This not only encourages repeat business but also reinforces the value you provide as a brand.

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Remember, each email is an opportunity to engage with your customers and strengthen your brand's relationship with them. By understanding these core elements, you can build a post-purchase email workflow that maximizes customer satisfaction and loyalty.

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3. How to Personalize Your Post-Purchase Emails

Personalization is key to making your post-purchase emails more impactful.

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It's not just about addressing customers by their names – true personalization involves tailoring the content to meet individual customer preferences and behaviours.

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Here's how to add a personal touch to your post-purchase emails:

• Use Customer's First Name: It's simple but effective. Addressing your customer by their first name in your emails can create a more personal and engaging experience.
• Recommend Related Products: Use purchase history to suggest products that the customer might be interested in. If a customer bought a camera, for example, you could recommend camera accessories in your follow-up email.
• Offer Personalized Discounts: Reward your customers' loyalty by offering personalized discounts on their next purchase. This not only encourages repeat business but also shows that you value their patronage.
• Provide Useful Content: Consider the customer's purchase and suggest relevant content. If they bought a kitchen appliance, for instance, you could send them recipes or maintenance tips. This demonstrates your commitment to customer satisfaction beyond the sale.
• Ask for Feedback: Requesting customer feedback makes them feel valued and heard. Plus, their insights can help you improve your products and services.

By implementing these personalization strategies, you can make your post-purchase email workflow more effective, fostering stronger relationships with your customers, and ultimately driving more sales for your e-commerce brand.

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4. Best Practices for Post-Purchase Email Timing

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Timing is everything when it comes to email marketing, and post-purchase emails are no exception.

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The right timing can maximize engagement and foster a better customer experience. Here are some guidelines to consider:

• Order Confirmation Email: This should be sent immediately after a purchase is made. Customers usually expect to receive this email as soon as they complete their transaction.
• Shipping Update Email: Send this email as soon as the item is dispatched from your warehouse. Include a tracking number so customers can follow the journey of their purchase.
• Delivery Confirmation: This email should be sent as soon as the order is marked as delivered. It's an excellent opportunity to thank the customer and provide information on how to contact customer service if they have any issues.
• Post-Delivery Follow-up: Wait a few days after delivery before sending this email. It gives the customer time to use the product and form an opinion about it.
• Upselling and Cross-selling Emails: These emails should be sent one to two weeks after the purchase. This allows the customer to enjoy their initial purchase and reduces the likelihood of coming across as pushy.

💙 Bigblue Tips

Bigblue elevates post-purchase emails with personalized marketing banners for targeted up-selling. Use these banners to highlight related products and exclusive offers based on your customer's purchase, encouraging further engagement. Take the opportunity to promote referral links within these emails, turning satisfied customers into brand advocates, showcasing their innovative, customer-centric approach.

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5. Examples of Effective Post-Purchase Email Workflows

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Learning from successful brands can provide valuable insights for building your own post-purchase email workflow. Here are a few examples of brands that excel in this area:

• Amazon: A leader in e-commerce, Amazon's post-purchase email workflow is a model of efficiency and customer engagement. From immediate order confirmation to regular shipping updates and a follow-up email requesting a review, Amazon keeps its customers informed every step of the way.
• Zappos: Known for outstanding customer service, Zappos sends personalized thank you emails after each purchase. They also follow up with emails that suggest related products, enhancing the potential for further sales.
• Apple: Apple sends beautifully designed, clear, and concise post-purchase emails. Their delivery confirmation email not only confirms the product's arrival but also includes useful set-up guides and tips to immediately help customers enjoy their new purchase.

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These brands show that effective post-purchase email workflows can significantly enhance customer experience and loyalty. By incorporating similar strategies into your workflow, you can engage your customers, provide value, and encourage repeat business.

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Building the perfect post-purchase email workflow is a crucial step towards enhancing customer loyalty and driving repeat business for your e-commerce brand.

By understanding the importance of these emails, incorporating essential elements, personalizing content, and timing them right, you can significantly improve the post-purchase customer experience.

In today's digitally driven world, e-commerce has become a dominant force. With the increasing competition in the online marketplace, brands are continually innovating their marketing strategies to gain an edge.

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One such effective strategy is product bundling, which not only boosts sales but also enhances customer satisfaction.

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Several brands mastered the art of product bundling, creating campaigns that left a mark. Let's take a look at five such impactful product bundle campaigns from e-commerce brands.

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1. Amazon's Smart Home Bundle

No discussion about e-commerce can be complete without mentioning Amazon.

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In 2022, Amazon made a strategic move by bundling various smart home devices. The Smart Home Bundle was a hit among consumers. The pack included products like the Echo Dot, Ring Doorbell, and Amazon's Smart Plug.

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Amazon smartly leveraged the growing interest in home automation and IoT devices, offering a one-stop solution for customers looking to upgrade their homes.

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The campaign was successful because it catered to a specific customer need, making it easier for them to find and purchase related products together.

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2. Sephora's Beauty Box

Sephora, the renowned beauty and cosmetics retailer, introduced the 'Beauty Box' bundle.

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This box contained a curated selection of their top-selling products, giving customers the opportunity to try out various products at a lower price.

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Sephora smartly used this strategy to introduce new customers to their bestsellers and promote lesser-known products.

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The Beauty Box campaign effectively increased the average order value and encouraged repeat purchases, proving the efficacy of well-thought-out product bundling.

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3. Nike's Workout Gear Bundle

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Nike ran out a Workout Gear Bundle campaign, offering a complete set of workout clothes and accessories. The set was including a pair of shoes, a t-shirt, shorts, a water bottle, and a workout bag.

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This package was a great deal, and it was perfect for those who are into health and fitness and would like to get everything in one place.

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Nike's campaign was a success, resulting in higher sales and strengthening their reputation as a convenient shopping destination for workout essentials.

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4. Blue Apron's Meal Kit Bundle

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Blue Apron, a popular meal delivery service, introduced a Meal Kit Bundle, combining various meal kits based on specific dietary preferences or cuisine types.

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These bundles offered customers a diverse and exciting range of meals for the week at a discounted price. This campaign resonated well with their busy customers who value convenience and variety.

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The Meal Kit Bundle campaign helped Blue Apron increase their customer retention rate, highlighting the potential of product bundling in subscription-based businesses.

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5. Lego's Themed Set Bundle

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Lego, the beloved toy company, introduced Themed Set Bundles, grouping together Lego sets of the same theme, such as Star Wars, Harry Potter, or Marvel Superheroes.

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This strategy appealed to Lego's fanbase, encouraging them to complete their collections. This increased the perceived value of the purchase and led to an increase in average order value.

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Lego's Themed Set Bundle campaign proved that product bundling can be a powerful tool in enhancing customer engagement and loyalty.

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In conclusion, product bundling can be a game-changer for e-commerce brands when executed strategically. It's all about understanding customer needs, creating value, and delivering an unmatched shopping experience. These five examples highlight the power of innovative product bundle campaigns and offer insights that can inspire other e-commerce brands in their product bundling strategies.

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Introduction

As we venture into 2024, we find ourselves at the forefront of a digital revolution, charged with innovation and transformative ideas. This is a world where smartphones become bustling marketplaces, sustainability shapes our buying habits, and artificial intelligence becomes a trusted shopping assistant.

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Kickstart your journey into the future of commerce with us as we unpack six transformative trends making waves 2023. Prepare to be inspired by these industry game-changers, offering fresh perspectives, innovative solutions, and unparalleled user experiences.

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1. Embracing M-commerce

Welcome to the mobile-driven era, where 72.9% of e-commerce sales occur via smartphones, heralding the dominance of M-commerce in 2023. This shift to mobile shopping is propelled by the convenience of browsing, comparing, and purchasing products anytime, anywhere.

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Consider Amazon's mobile app, an excellent example of M-commerce in action. It's a one-stop-shop offering seamless user experience, easy access to a wide range of products, and quick checkout processes.

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For businesses, this underscores the need for a mobile-optimized presence. From mobile-friendly websites to dedicated apps, embracing M-commerce is crucial in today's digital landscape. This transition also opens avenues for personalized marketing strategies, such as location-based promotions.

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As we progress through 2023, the influence of M-commerce continues to grow, revolutionizing the way we shop and engage with brands.

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2. The Rise of Re-commerce

The call for sustainability is louder than ever in 2023, and it's echoing through the world of commerce too. Enter Re-commerce, the practice of selling used or second-hand goods, providing a sustainable alternative to traditional shopping.

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Re-commerce is more than just a trend; it's a movement fuelled by a conscientious shift towards eco-friendly consumer habits. According to a recent ThredUp report, the second-hand market is projected to hit $64 billion by 2025, indicating the robust growth of the Re-commerce sector.

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Take Depop and Poshmark, popular Re-commerce platforms. They have successfully tapped into the zeitgeist, providing a platform for users to buy and sell pre-loved items. Not only do they promote sustainability, but they also offer consumers the thrill of hunting for unique, vintage finds, often at lower prices.

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For businesses, this shift towards Re-commerce presents an opportunity to align with consumer values, reinforcing their commitment to sustainability and attracting a new, eco-conscious customer base.

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3. Deinfluencing - Rethinking Consumer Choices

In the dynamic world of social media, a new trend is emerging - Deinfluencing. A stark contrast to traditional influencer culture, Deinfluencing involves social media personalities guiding their followers on what not to buy, highlighting overhyped products, and encouraging critical evaluation of consumer choices.

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Deinfluencing is about fostering conscious consumerism and curbing over-consumption. It's about influencers leveraging their platforms to question the need for every new product that hits the market, and instead promoting mindful and sustainable purchasing habits. In 2023, a YouGov survey revealed that 78% of consumers appreciate influencers who encourage them to make conscious buying choices.

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Consider the example of YouTuber and Deinfluencer, Samantha Ravndahl. Known for her honest and critical reviews, she often discusses overrated beauty products, advising her followers to invest wisely and avoid unnecessary purchases.

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For brands, this trend underscores the need for transparency, quality, and value in their products. Businesses can align with Deinfluencers to promote their commitment to responsible consumption, thereby gaining the trust of a more conscious consumer base.

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4. Social Commerce - The Ultimate Shopping Experience

Bridging the gap between social media and online shopping is Social Commerce - a trend that's turning social platforms into virtual storefronts. This form of commerce harnesses the power of social media not just for promotion, but for direct sales, providing a seamless shopping experience for users.

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In 2023, 55% of online shoppers have made a purchase via a social media platform, highlighting the growing influence of Social Commerce.

Platforms like Instagram and Facebook are leading this charge. With features like 'Shop Now' and 'Checkout', they've transformed from mere social networking sites into bustling e-commerce platforms. Users can now discover a product, explore its details, and make a purchase without ever leaving the app.

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For businesses, Social Commerce presents a golden opportunity. It allows for direct interaction with customers, personalized marketing, and instant feedback. Moreover, it opens a new channel for sales, complementing traditional e-commerce setups.

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5. BNPL - The Future of Payment Options

Navigating the world of commerce in 2023 comes with its own set of innovative payment solutions - prominent among them is BNPL, or 'Buy Now, Pay Later'. This flexible payment method is redefining the traditional transaction model, allowing consumers to purchase items immediately and pay for them over time.

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According to a recent survey by FIS, BNPL services are used by 41% of American consumers, indicating its growing popularity. This trend is particularly appealing to younger generations who value financial flexibility and are wary of traditional credit models.

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Companies like Afterpay and Klarna are leading the BNPL movement. They offer user-friendly platforms that integrate seamlessly with online checkouts, enabling customers to split their purchases into manageable, interest-free installments.

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For businesses, offering BNPL options can lead to increased sales and higher average order values. It provides customers with the financial flexibility they desire, potentially resulting in a broader customer base and improved customer loyalty.

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As we delve deeper into 2023, BNPL continues to gain momentum, offering an innovative, consumer-friendly approach to the age-old process of transactions, solidifying its position as the future of payment options.

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6: AI and Commerce - The Role of ChatGPT

The commercial landscape in 2023 is teeming with technological advancements, with artificial intelligence playing a pivotal role. In particular, AI solutions like ChatGPT are transforming customer service, personalizing shopping experiences, and driving business growth.

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ChatGPT, developed by OpenAI, leverages machine learning to understand and respond to user inputs, facilitating human-like conversations. This allows businesses to provide 24/7 customer support, answer queries instantly, and offer personalized recommendations, all without human intervention.

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For instance, online retailers are integrating ChatGPT into their platforms to assist customers in real-time. Need help finding the perfect pair of sneakers or have a question about shipping policies? ChatGPT is there to help, providing accurate responses and enhancing customer satisfaction.

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Furthermore, ChatGPT can analyze customer preferences and behaviors, providing valuable insights to businesses. This data can be used to tailor marketing strategies, optimize product offerings, and ultimately drive sales.

1. Understanding Headless Commerce and How It Works

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Headless Commerce defines an e-commerce architecture where the frontend and backend are independent of each other. This architecture is supposed to give online stores more flexibility with customization because the frontend can be updated without touching the backend.

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What do these two concepts mean?

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• Frontend: The “visual part of the site” (customer-facing digital storefront, shop, online shop). It is also called the presentation layer.

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• This can be much more than just a website but also channels like social media, mobile apps, and the billions of devices we use on the Internet of Things (IoT).

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• Backend: All the systems, processes, and tools run in the background to handle operations and ensure your business is running smoothy. This tech stack deals with activities like merchandising, fulfilment, integrations, data storage, and checkout.

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The separation of frontend and backend is essential to understand the headless approach because traditional commerce platforms tie these two elements together.

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But how does it work?

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The secret to headless commerce is the API or Application Program Interface 🗝

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An API is a connection between the frontend and backend, sending information between the two in real-time.

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Customer-facing content is managed on a back-end platform, like a CMS. With headless storefronts, you can leverage multiple backend systems depending on your needs.

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These systems can include:

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• Content Management System (CMS) like Shopify, Woocommerce, Prestashop, etc.
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• Progressive Web App (PWA) : A progressive web app is a website that looks and behaves as if it is a mobile app. PWAs are built to take advantage of native mobile device features without requiring the end user to visit an app store, purchase, and download software locally.
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• Customer Relationship Management (CRM)** like Hubspot, Pipedrive or Sellsy.
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• Digital experience platform (DXP): A digital experience platform (DXP) is an integrated set of core technologies that support the composition, management, delivery and optimisation of contextualised digital experiences.

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These additional SaaS (software as a service) tools build touchpoints for customers, like a mobile app or vending machine. Whenever a customer has a touchpoint with your storefront, an API call sends that information to your backend.

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<sub>🌰 Headless Commerce vs Mobile first approach in a nutshell
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Mobile first approach: your ecommerce is optimized for mobile thanks to a monolithic approach where the frontend and the backend are tied together without flexibility.

Headless Commerce: API-first approach, your commerce primitives and capabilities are sending to your customer touchpoints in realtime. "There’s no need to code to build a mobile-optimized landing page".</sub>

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2. The Benefits of Headless Commerce for E-Commerce Brands

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Headless commerce is anywhere commerce 🌍

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It assumes commerce will rapidly evolve and offer our merchants to be wherever commerce and technology lead while helping them accomplish all of this in three key ways:

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1. Increased personalization

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With headless, customer behavior is your North Star.

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Headless allows to instantly split test what you build so you can optimize your customer experience and your conversion rate.** You’re able to deploy changes to any storefront your consumers are shopping, passing data through to each and personalizing the entire customer journey.

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Shoppers are 40% more likely to spend more than planned when the shopping experience is highly personalized. Choosing to go headless affords your brand the agility necessary to keep up with changing customer acquisition trends.

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5 years ago, mobile traffic was accounting for less than 50% of the traffic within the e-commerce space. No surprise that most platforms were born in a desktop-first/desktop only environment.  

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⇒ Nowadays we observe at a 2/3+ ratio and growing at a 25% CAGR.

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2. Faster time to market and less frustration.

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Making changes to the website over time is of central importance for any merchant seeking performance and good branding.

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Though it’s not as easy as it sounds when relying on monolithic platforms.

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With headless, customer-facing work can be done independentlyn, without having to wait for backend work, and vice versa. It means you can separate copy from code and allow each team to keep moving without depending on the other to finish first.

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3. More control and faster scaling.

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Data have shown that 57% of IT and e-commerce leaders say their current platform would be capable of supporting their business for no more than 12 months.

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Mostly because developing new features can be cumbersome for developers, especially on platforms that rely on old coding language and unmanageable environments. Moreover, **it is impossible to make those features accessible to non-tech people in a simple way** (like a marketing team for instance).

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Headless plays are nice with everyone ❤️

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With powerful APIs, it lets you integrate all of your existing systems (ERP, PIM, IMS, etc.) to build a shopping experience using the programming language of your choice. This also implies that any developer can build custom components locally with their beloved environment, as long as they rely on a modern language library (React.js).

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It gives merchants access to the whole open-source ecosystem rather than the Shopify community. The components, when ready are pushed to the builder so they are accessible for non-tech people.

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3. How Headless Commerce Benefits Shoppers

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1. Balance privacy and personalization.

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Highly required in a world where online privacy is top of mind for online shoppers 🔓

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However, research supports the fact that consumers are still open to sharing customer data in return for personalized shopping experiences. Nine in 10 are willing to share behavioral data in return for a cheaper and easier experience.

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Headless commerce equips to collect data and share it across platforms. If a consumer creates an account on an e-commerce website and continues his shopping journey on a different device (like a smartwatch), a headless architecture syncs its data across the two.

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Thus, ecommerce brands can provide personalized product recommendations, save shopping carts across devices, and offer the preferred payment option based on a repeat customer’s order history.

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2. A true omnichannel experience.

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The customer journey is becoming increasingly more complex: 74% of customers have used multiple channels to start and complete a transaction while 76% prefer different commerce channels depending on the context.

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Headless and an omnichannel approach make a perfect match because it makes shopping experiences available for both online and offline consumers.

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Headless commerce can be a mobile app, an internet of things devices such as a smart mirror or watch, voice shopping, a Buy button, or a progressive web app… It turns any possible customer touchpoint into a sales opportunity while the commerce side is managed from a single backend.

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3. More trust and loyalty to brands.

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A really important aspect for DNVBs.

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When customers trust a brand, there’s a sense of mental relief when it comes to making sure their needs are met. With headless commerce, they always are.

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Not to mention the peace of mind in knowing they won’t need to spend hours chasing down a package, arguing with customer service, or battling a glitchy or unresponsive storefront.

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4. When to Go Headless and How to Get Started

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Going Headless can be a big investment and is not necessarily recommended to every merchant. Especially if their business is doing well enough with traditional architecture - it all depends on what they want to achieve.

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<sub>💡 How much costs of a Headless Commerce Transition?

An e-commerce headless project cost from $50,000 to $500,000, plus annual maintenance costs, depending on the functionality, supporting tools, and level of customization.</sub>

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Other channels built on a headless platform (like a mobile app, audio stream, or video game integration) could cost as low as $99 a month if you use an app to build your custom storefront.

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There are 3 metrics, you should observe before going Headless:

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1. Your website performance

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• ‍Performance < 50 : it is bad, often linked to the installation of lots of external applications (like pop-ups, etc.). The more apps you have, the more your score decreases). You should do something!‍
  
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• Performance 50 <> 75 : medium, you can improve it to gain more revenue and consider a headless transition. ‍
  
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• Performance 75 <> 100: you are a speed champion, stay like this and consider a headless transition if you want to improve your customer experience and bring your checkout further 🚀

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_{🛠️ You can use GTmetrix: to calculate your website's speed for free. It also gives you the top issues impacting your performance so you can work on them.}

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2. Your traffic on mobile

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If More than 70% of your website traffic is on mobile.

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3. Your GMV / Revenue

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It 's recommended to go headless from about 1M GMV but it depends on the 2 other indicators too.  

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You also have to focus on your average cart: it might be more relevant for brands which realize 1M GMV with a €60 average cart than one around €500.

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If you check all the boxes, you have 2 choices :

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• Building your headless commerce architecture from scratch (usually more recommended for big businesses).
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• Using platforms that already have headless architecture available (usually more recommended for small businesses).

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Here is a quick overview of how it goes:

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1. Determine if you should keep or switch your commerce platform.

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• ‍^‍Adding API might be the best route for small businesses but also many mid-brands opt to switch to a SaaS (software as a service) solution which offers more scalability and flexibility in the long run.
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• Shopify has a lot of APIs that can help our merchants go headless without ditching their ability to use the functionality they already have.

2. Pick a headless CMS.

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• If you are selling on multiple channels, a headless content management system (CMS) is the best way to go. You can use a single CMS to create content specific to each channel and user experience and the API will sync their frontend and backend, sending the right content to the right touchpoints.
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• An open-source system gives ultimate flexibility, but you’ll need more specialized knowledge to build and deploy it.
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• SaaS is a great solution if you want to get started quicker and leaner.

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3. Sync your CMS and APIs.

The critical step of the process - is when it comes to a smooth system that integrates the frontend and backend.

Introduction

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In today's increasingly environmentally conscious world, eco-friendly packaging has become a top priority for e-commerce brands.

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By using eco-friendly packaging, e-commerce brands can not only reduce their carbon footprint but also appeal to eco-concious shoppers.

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In this article, we will explore seven innovative and sustainable packaging alternatives that e-commerce brands should consider to stay ahead of the curve and make a positive impact on our planet.

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1. Biodegradable Packing Peanuts

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For environmentally aware e-commerce businesses, organic packing peanuts can change the way they protect their merchandise during transportation.

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These sustainable alternatives to traditional Styrofoam peanuts are made from natural materials like cornstarch, wheat, or even potato starch.

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Rather than regular packing peanuts, organic packing peanuts dissolve quickly and decompose within a couple of weeks.

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This helps to keep hazardous plastics out of landfills and significantly cuts down on the ecological effects of packaging supplies.

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In fact, according to a study by the Environmental Protection Agency (EPA), switching to biodegradable packing peanuts can reduce waste by up to 70%.

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2. Cardboard and Paper-based Packaging

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Cardboard and paper-based packaging are some of the most widely used eco-friendly solutions in the e-commerce industry. Both materials are easily recyclable and biodegradable, making them a sustainable choice for businesses looking to minimize their environmental footprint.

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Corrugated cardboard, for instance, is a popular choice for e-commerce packaging due to its durability and lightweight nature.

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According to the American Forest & Paper Association, around 93% of corrugated cardboard was recycled in 2018, showcasing its strong potential for reducing waste.

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In addition to cardboard, paper tape is another excellent paper-based packaging option that can replace traditional plastic tapes, further decreasing the use of non-biodegradable materials.

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To maximize sustainability in paper-based packaging, consider the following tips:

• Opt for recycled or FSC-certified materials to ensure responsible sourcing
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• Use soy-based or water-activated adhesives instead of petroleum-based ones
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• Encourage customers to recycle or reuse packaging materials
  
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For example, Who Gives A Crap, an eco-friendly toilet paper company  use 100% recycled cardboard boxes and paper tape. Thus, they eliminate the need for plastic packaging while still providing a high-quality, visually appealing product.

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3. Recycled Plastic Packaging

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Recycled plastic packaging is another eco-friendly option that e-commerce brands can adopt to minimize their environmental impact. By using post-consumer recycled (PCR) materials, businesses can help reduce the amount of plastic waste that ends up in landfills and oceans, while conserving natural resources and energy.

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Popular recycled plastic packaging options include poly mailers, bubble wrap, and shipping bags, all of which can be made from PCR materials.

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According to a study by the Association of Plastic Recyclers, using recycled plastic can save up to 88% of energy compared to producing new plastic materials.

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When selecting recycled plastic packaging, look for certifications or symbols indicating the PCR content and recyclability. The higher the PCR percentage, the more sustainable the product.

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For example, Patagonia is utilizing recycled plastic packaging. They ship their products in recycled plastic bags and have even created a line of clothing made from recycled materials.

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4. Reusable Packaging Solutions

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In a world where single-use packaging is becoming increasingly scrutinized, reusable packaging solutions offer a fresh approach for e-commerce brands seeking to stand out and reduce their environmental impact. By providing packaging that can be used multiple times, businesses can effectively cut down on waste and cater to eco-conscious customers.

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Reusable packaging options, such as mailers and pouches, are designed to be durable, easy to clean, and repurposable for various uses.

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For instance, some innovative brands like Hipli have introduced reusable mailers with double adhesive strips, allowing customers to reseal the package and send it on its way to another recipient.

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According to the Ellen MacArthur Foundation, adopting reusable packaging could reduce global plastic packaging waste by up to 20%. This not only benefits the environment but also builds brand loyalty, as customers appreciate companies that promote sustainability.

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A great example of a company utilizing reusable packaging is Bigblue, which offers a returnable packaging service for e-commerce brands like Hipli. Moreover, our BlockBox is made from recycled fabrics and clothing to protect glass products and can be repurposed as stuffing for cushions or handicrafts.

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By choosing Bigblue, you can reduce your environmental impact and contribute to a circular economy.

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5. Plantable Packaging

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Imagine a world where packaging not only protects your products but also brings new life to the environment. That's the magic of plantable packaging, an innovative and eco-friendly solution that e-commerce brands can adopt to delight customers and minimize waste.

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Plantable packaging, such as seed-infused paper, is embedded with seeds that can be planted after the packaging has served its purpose. This creative approach not only encourages customers to engage with your brand but also contributes to a greener planet by reducing waste and promoting biodiversity.

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A study by Cone Communications found that 87% of consumers are more likely to purchase a product with a social or environmental benefit, making plantable packaging an excellent way to capture the attention of eco-minded shoppers.

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One shining example of a company using plantable packaging is Botanical PaperWorks. They offer seed-infused paper products, like greeting cards and promotional materials, which can be planted to grow wildflowers, herbs, or vegetables once they've been used.

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By incorporating plantable packaging into your e-commerce business, you can create memorable unboxing experiences, appeal to environmentally conscious consumers, and foster a deeper connection between your customers and the natural world.

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6. Mushroom-based Packaging

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Mushroom-based packaging is an exciting and innovative eco-friendly solution that's quickly gaining popularity among sustainability-focused e-commerce brands. Made from mycelium – the root-like structure of mushrooms – and agricultural waste, this biodegradable packaging material offers a promising alternative to traditional foam and plastic options.

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Mycelium-based packaging is not only biodegradable but also compostable, meaning it breaks down into nutrient-rich soil within just a few weeks. This makes it a superior choice for businesses looking to minimize their environmental impact and cater to eco-conscious consumers.

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According to the World Wildlife Fund, approximately 8 million metric tons of plastic end up in our oceans every year. By opting for mushroom-based packaging, e-commerce brands can help tackle this pressing issue and reduce the reliance on harmful materials.

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One notable company utilizing mushroom-based packaging is Ecovative Design, whose innovative product, MycoComposite™, has been adopted by businesses like Dell and IKEA. By choosing this sustainable packaging material, these brands are demonstrating their commitment to protecting the environment and setting a positive example for the industry.

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By incorporating mushroom-based packaging into your e-commerce business, you can showcase your dedication to sustainability, attract eco-minded customers, and contribute to a greener, healthier planet for future generations.

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7. Compostable Mailers and Pouches

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Made from plant-based materials, these compostable options break down into nutrient-rich compost when disposed of in home or commercial composting facilities.

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Compostable packaging not only reduces the amount of plastic waste generated but also offers a sustainable end-of-life solution for packaging materials.

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According to the United Nations Environment Programme, roughly 300 million tons of plastic are produced each year, with only 9% being recycled. Compostable packaging can help address this challenge by providing a viable alternative to traditional plastic packaging.

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When choosing compostable mailers and pouches, look for certifications like ASTM D6400 or EN 13432, which indicate that the product meets compostability standards. Companies like TIPA and noissue offer certified compostable mailers and pouches that can help your business make the switch to greener packaging.

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An inspiring example of a company using compostable mailers is Pela, an eco-friendly phone case manufacturer. Their commitment to sustainability shines through their use of 100% compostable mailers, which decompose within 3-6 months in a home composting system.

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By incorporating compostable mailers and pouches into your e-commerce packaging strategy, you can demonstrate your commitment to sustainability, reduce your environmental impact, and cater to the growing market of environmentally conscious consumers.

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Conclusion

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As e-commerce continues to grow, so does the demand for sustainable packaging options that cater to environmentally conscious consumers. From biodegradable packing peanuts to mushroom-based packaging and compostable mailers, the options for sustainable packaging are diverse and innovative.

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By incorporating eco-friendly packaging alternatives into their operations, e-commerce brands can minimize their environmental impact, build brand loyalty, and appeal to a growing market of eco-minded shoppers.

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Introduction

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Welcome to our concise guide on preparing your product labels for the UK food market!

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In this article, we'll explore essential aspects of UK food labelling regulations for your ecommerce brand, tips for eye-catching label designs, and best practices for SEO optimisation.

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By the end of this guide, you'll be equipped with the knowledge and confidence to create outstanding labels that resonate with both consumers and search engines.

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1. Understanding UK Food Labelling Regulations

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Navigating the world of UK food labelling regulations may seem overwhelming at first, but fear not! By understanding the rules and guidelines, you'll be one step closer to conquering the UK market with your food products.

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At the core of the UK's food labelling regulations are:

• The Food Information to Consumers (FIC) regulations, which ensure that consumers receive accurate and understandable information about the food they buy.
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• The Food Standards Agency (FSA), a government body, is responsible for overseeing and enforcing these regulations.

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Complying with UK food labelling regulations is a must for both local and international food brands. In fact, a study found that 52% of UK consumers consider clear and informative labels to be a key factor when purchasing food products (source: Food Standards Agency, 2021).

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2. Designing Eye-Catching and Informative Labels

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A visually appealing and well-designed label can make all the difference in capturing the attention of potential customers.

1. Colour schemes: Choose colours that reflect your brand identity and stand out on the shelves. Research shows that 62% of consumers make purchase decisions based on a product's colour scheme (source: Institute for Color Research, 2021). For instance, if your brand focuses on organic products, consider using earthy tones like greens and browns.
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2. Choose typefaces that have a pleasing appearance as well as being easy to read. Ensure that font sizes meet UK regulations, especially for mandatory information.
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3. Graphics and images: Incorporate eye-catching graphics or images that showcase your product's unique selling points or ingredients. For instance, a fruit juice brand could display vibrant images of fresh fruits to entice consumers.
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4. Brand identity: Make sure your label design is consistent with your brand's overall look and feel. This helps build brand recognition and trust among consumers.
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5. SEO optimisation: To boost your online presence, include relevant keywords in your label's text and image descriptions. This can improve your search engine ranking and drive traffic to your website or e-commerce platform.

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By combining engaging design elements with SEO optimisation, you'll increase the chances of your food product becoming a hit in the UK market.

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3. Mandatory Information on Food Labels

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Getting your food labels right is crucial for success in the UK market. In this section, we'll go over the mandatory information required on UK food labels and share best practices for presenting this information clearly and accurately. With engaging content and SEO optimisation, your labels will be ready to impress both consumers and search engines alike.

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1. Product name: Your product's name should accurately describe its contents and be easily recognisable. For example, a brand selling apple cider vinegar should use a name like "Organic Apple Cider Vinegar" instead of a vague term like "Natural Liquid".
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2. Ingredients: All ingredients must be listed in descending order of weight. Remember to use common names and avoid jargon. For instance, instead of using "sodium chloride", simply write "salt".
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3. Allergens: The UK follows EU regulations, which require 14 major allergens to be clearly highlighted in the ingredients list. This can be done using bold text or different colours.
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4. Nutritional information: Provide details on energy, fat, saturates, carbohydrates, sugars, protein, and salt per 100g or 100ml of your product. Including this information in an easy-to-read table format can help consumers make informed choices. Studies show that 75% of UK shoppers consider nutritional information when purchasing food products (source: British Nutrition Foundation, 2021).
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5. Storage instructions and dates: Specify any necessary storage conditions (e.g., 'keep refrigerated') and include a 'use by' or 'best before' date. This ensures that consumers can safely store and consume your product.
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When it comes to presenting mandatory information, make sure to follow best practices like using legible font sizes, clear layouts, and easy-to-understand language.

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By adhering to UK regulations and presenting mandatory information in an engaging, SEO-optimised manner, your food labels will help build consumer trust and elevate your brand's reputation in the market.

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4. Allergen Labelling and Highlighting Key Information

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Clear allergen labelling is vital for consumer safety and brand trustworthiness in the UK market. In this section, we'll discuss the importance of allergen labelling and share tips on effectively highlighting key information on your food labels. With engaging content and SEO optimisation, you'll cater to consumers' needs and make your products more accessible.

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1. Importance of allergen labelling: According to Allergy UK, approximately 2 million people in the UK have a food allergy, making accurate allergen labelling crucial for consumer safety. Moreover, transparent allergen information can enhance your brand's reputation and trustworthiness.
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2. Guidelines for allergen labelling: The UK requires clear identification of 14 major allergens on food labels. To effectively highlight allergens, use bold text, distinct colours, or a separate section. For example, a cookie brand could list allergens in a separate box with bold text, like "Allergen Warning: Contains Wheat, Eggs, and Milk."
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3. Additional voluntary labelling: Highlighting key product attributes can appeal to specific consumer groups and boost sales. For instance, you could include labels like "vegan", "gluten-free", or "organic" if they apply to your product. A survey revealed that 34% of UK consumers actively seek out vegan-labelled products (source: Vegan Society, 2021).
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4. SEO optimisation: Don't forget to optimise your allergen and key information for search engines. Incorporate relevant keywords in your label's text and image descriptions to improve your search engine ranking and attract your target audience.

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By emphasising allergens and key product attributes in an engaging and SEO-optimised manner, you'll cater to a wider audience and make informed choices easier for consumers.

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5. Translating Labels for Multilingual Packaging

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With the UK's diverse population, translating your food labels into multiple languages can enhance your product's accessibility and appeal to a wider audience. In this section, we'll cover language requirements for UK food labels and share tips on ensuring accurate translations and compliance with regulations. By combining engaging content and SEO optimisation, your multilingual labels will be ready to impress consumers and search engines alike.

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1. Language requirements: While English is the primary language for UK food labels, it's a good idea to include translations for commonly spoken languages, such as Polish, Urdu, and Chinese. This can help your product reach a broader consumer base and cater to the UK's diverse population.
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2. Tips for accurate translations: To ensure your translated labels accurately convey the required information, consider the following:
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• Use professional translators or agencies with experience in food labelling to guarantee accuracy and cultural sensitivity.
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• Cross-check translations with native speakers to verify that the information is correct and easy to understand.
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• Keep in mind that certain languages may require larger font sizes or additional space, so adjust your label design accordingly.
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3. Compliance with regulations: Ensure that your translated labels meet the UK's food labelling requirements, including mandatory information and allergen labelling. This will guarantee your products' compliance, regardless of the language used.

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Take, for example, the UK-based brand 'World Flavours', which offers authentic international cuisine. Their 'Spicy Thai Curry' product includes label translations in Thai, Polish, and Chinese to cater to various consumer groups. This not only helps the brand reach a wider audience but also demonstrates cultural sensitivity and inclusivity.

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By incorporating engaging, SEO-optimised multilingual labels, you'll make your food products more accessible to the diverse UK market, ultimately increasing your brand's reach and appeal.

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6: Preparing for Product Launch and Ongoing Compliance

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As you gear up to launch your food product in the UK market, it's essential to ensure that your labels are compliant, engaging, and SEO-optimised.

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1. Final checklist: Before launching your product, double-check the following aspects of your label:

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• Mandatory information (product name, ingredients, allergens, nutritional information, storage instructions, etc.)
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• Label design (colour scheme, typography, graphics, brand identity)
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• Multilingual translations, if applicable
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• SEO optimisation (keywords, image descriptions)

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2. Regular label reviews: Schedule periodic reviews of your labels to ensure ongoing compliance and accuracy. This is particularly important if you make changes to your product's ingredients or if new regulations are introduced.

3. Staying informed: Keep abreast of any changes in food labelling regulations and guidelines by following news from the Food Standards Agency (FSA) and other industry sources. This will help you adapt your labels as needed and maintain compliance.

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By following these best practices, you'll ensure that your food product labels remain accurate, engaging, and SEO-optimised, ultimately contributing to your brand's success in the UK market.

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Remember, an effective food label not only informs consumers but also serves as a powerful marketing tool for your brand.

Introduction

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If you're a fitness enthusiast or follow the fitness industry, you've probably heard of Gymshark. Gymshark is a UK-based fitness clothing brand that has taken the industry by storm. With a turnover of around £500 million in 2022 and over 1000 employees, Gymshark has become a global fitness brand that ships to over 130 countries. But how did Gymshark become such a successful brand in a highly competitive market?

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In this article, we'll deep dive into the key factors that led Gymshark to become a leader in the fitness industry. From its early beginnings to its present-day success, we'll explore how Gymshark's fierce focus on building a community and leveraging user-generated content (UGC) has been key to its growth and success.

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Short History: How it Started

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Gymshark was founded in 2012 by Ben Francis, who was a 19-year-old student at Aston University at the time. Francis initially used the Gymshark website to sell fitness supplements, but soon realized that profit margins were poor. He then explored the world of fitness clothing and used his savings from working as a Pizza Hut deliveryman to purchase a sewing machine and screen printer. With this equipment, he started creating the first Gymshark products.

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Gymshark's step in the right direction started at the end of 2012 with the BodyPower Expo, a top fitness trade show. Francis spent nearly all of his savings to get a good spot at the event on behalf of Gymshark. He made a point to talk to as many people as possible at the Gymshark booth and managed to get his vision out there and convinced many enthusiasts into becoming fans.

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Gymshark capitalized on the buzz from this event and sold out on all of their new products at launch within just 30 minutes. Gymshark had more traffic and sales in less than an hour than they ever had before. The company made over $42,000 in a single day, which was far beyond the $400/day they usually made at the time.

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Following this success, Ben and his team started scaling the company, and Gymshark has experienced immense growth over the past decade. Now, Gymshark is a global brand that ships to over 130 countries and has over 1000 employees.

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Growth and Figures

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Gymshark has had an incredible growth trajectory over the years. The company's turnover has grown to around £500 million in 2022, with a 68% growth in sales to £437.6 million in 2021, up from £260.7 million in 2020. The orders increased by 52% YoY.

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The US market contributed the largest share of sales with £179.6 million, while the UK is now Gymshark's second-biggest market with sales of £86.5 million. The rest of Europe and the rest of the world contributed £84.4 million and £48.2 million, respectively.

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In August 2020, Gymshark became the first DTC brand in the UK to achieve unicorn status with no external funding. Indeed, US private equity firm General Atlantic purchased a 21% stake in the company, which valued the company at more than £1.4 billion.

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Stay tuned for Part 2, where we'll explore Gymshark's fierce focus on building a community and leveraging UGC to fuel its growth and success.

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How Gymshark Builds a Strong Community

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Gymshark's success can be attributed to its strong community, which has been a key focus since the brand's inception. From the very beginning, founder Ben Francis had a deep understanding of his target audience and their needs, as he himself was a gym enthusiast. He spent countless hours talking to people at fitness events, learning from the community and building connections.

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Obsession with Customer Relationship

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One of the core factors that led to Gymshark's success is their obsession with the customer relationship. The brand places a high emphasis on connecting with their customers and creating a sense of community. They do this through various means, such as:

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• Expos and meet-ups: Gymshark participates in fitness events and meet-ups, where they feature fitness influencers and brand ambassadors. This allows them to connect with customers in person and build a genuine connection.
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• Gymshark World Tour: In 2016, Gymshark went global with its Gymshark World Tour, documenting the whole event on their YouTube channel. This further cultivated a sense of excitement and community among its fans.
  ‍
• Data-driven approach: Gymshark launched its Gymshark Insiders community, where customers provide honest and open feedback on marketing campaigns, product innovation, and more. This allows Gymshark to understand its customers better and create products that exceed their needs.

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Throughout Gymshark’s marketing, the concept of community is really important for example, the brand welcomes you to their “family” as soon as you sign up for their mailing list or purchase a product.

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Turning Influencers into Ambassadors

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Another key factor in Gymshark's success is their use of influencer marketing. The brand was one of the early adopters of influencer marketing on Instagram, and it has remained a core part of their marketing strategy.

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Gymshark carefully selects influencers who share the brand's core values and vision. This ensures that the brand is reaching consumers who hold those same values and principles, which helps to build a community of like-minded people. They have an entire dedicated team whose job is to manage influencer marketing, allowing them to focus on finding the right people to work with and making sure their campaigns are effective.

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Gymshark takes it a step further by turning every influencer they work with into a brand ambassador. This means that each influencer signs a long-term deal with Gymshark, pledging to promote their clothing exclusively. This gives fans of influencers confidence that the person they follow truly cares about the company and improves their trust in the influencer and the brand.

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TikTok Move

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Gymshark has also made a move into TikTok, which has proven to be an incredibly successful platform for the brand. They have over 4.2 million followers and 65.7 million likes on the platform, with an incredibly well-executed TikTok marketing strategy.

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UGC has been key for scaling Gymshark, and TikTok represents it perfectly. They always involve customers in their posts and campaigns, and the hashtag #gymshark has over 8 billion views. Gymshark's entry into TikTok followed their success on Instagram and other social media channels. They made a conscious decision to partner with fitness and lifestyle influencers on TikTok, and their content strategy aligns with their community's preferences and sense of humour.

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💡 Example of the #Gymshark66

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Gymshark announced in 2018 its yearly **66 Days to Change Your life** challenge. Customers had to select a personal goal and upload an initial photo/video. 66 days later on the 8th March, the user had to upload that initial content with an updated one, for a chance to win a year’s supply of Gymshark goods.

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Killer Content and Marketing Strategy on All Platforms

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Besides Instagram and TikTok, Gymshark has developed a killer content strategy on many other platforms, consistently providing value to their community. Their YouTube channel has over 440,000 subscribers, with a video output of one video every 2 to 3 days. They focus on gym tips and tricks, as well as influencer videos or TikTok compilations showing a slice of life in the gym.

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They also have a strong presence on Snapchat and Twitter, where they engage with their followers and share behind-the-scenes content. Gymshark's marketing strategy is consistently focused on its community, always looking for ways to engage with them and add value to their lives. Their community is at the heart of everything they do, and this has helped them to build a strong and loyal following that continues to grow.

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