Newsletter #35 - 3 Impactful Marketing Campaigns to Engage Your Audience

Hello !

‍

‍

62% of consumers expect brands to stand for causes close to their hearts 💙

‍

‍

Not only does this lift spirits, it's also an excellent way to make a memorable impact and build strong connections with your audiences.

‍

‍

To inspire you, I've identified 3 impactful marketing campaigns to strengthen your connection with customers and boost your sales ✨

‍

‍

1️. Free Therapy Sessions During VTC Rides with Heetch

‍

In 2024, 20% of young French people are affected by depression.

‍

‍

Facing this reality, Heetch, a ride-sharing app offering chauffeur-driven car services, recently launched the "First Conversation" campaign.

‍

‍

This initiative aims to raise awareness about mental health and encourage dialogue on this critical issue.

‍

‍

During the Easter weekend, psychologists and foundation ambassadors took the wheel to offer free consultations to passengers.

‍

‍

After the ride, customers received a notification via the Heetch app inviting them to continue the discussion on a listening platform.

‍

‍

To extend the impact of this initiative, Heetch also announced plans to train its drivers in active listening in the coming weeks.

‍

‍

‍

‍

2️. Improving the Daily Lives of Families with Autistic Children Like Zapato Feroz

‍

‍

In 2023, Zapato Feroz sold over 200,000 pairs of children's shoes almost exclusively through pre-orders and in limited quantities.

‍

‍

Each launch is a success: their collections sell out in minutes, and customers will wait hours online to access the sale.

‍

‍

However, this sales model is not compatible with the daily lives of some families, particularly those with children affected by autism spectrum disorders.

‍

‍

In Andalusia in 2021, 1 in 70 families was affected. To ensure every child can have their pair, Zapato Feroz launched the Mamis Infinitas program 🧡

‍

‍

Families can register to access sales early or even co-create shoes tailored to their specific needs.

‍

‍

And since visualisation helps autistic children learn, the brand also provides small illustrated guides to help them learn daily life skills.

‍

‍

‍

<sub>📦 Relying on Logistics to Sell Well in Pre-Order

Relying on scarcity marketing is a great way to engage your audience and build a lasting community... provided you ship their eagerly awaited orders on time! Zapato Feroz can count on Bigblue to ship the thousands of pairs sold at each launch within 24 hours.‍

Request a Custom Quote 🚚</sub>

‍

‍

3️. Boosting Your Career Over a Coffee Break with LinkedIn

‍

While 86% of young professionals in the UK are open to new opportunities this year, they are the least confident generation about their professional futures.

‍

‍

To help them improve their workday and make sense of their careers, LinkedIn created the "LinkedIn Know-How To Go" coffee truck last February ☕️

‍

‍

Active Gen Z people in London and Manchester had the chance to meet LinkedIn experts over coffee and benefit from their advice on:

‍

‍

⭐️ Landing your dream job,
💆🏼‍♀️ Thriving in your role,
🥇 Standing out and accelerating your career.

‍

‍

The mobile van format was also adopted by Les Secrets de Loly during the My Hair My Power Tour in 2023 🚚💖

‍

‍

‍

Thank you for reading so far, I hope these campaigns inspire you to (who knows?) launch your own impactful marketing operation 🙌

‍

‍

In our next edition, we'll dive into the top three retail switches of Q1, offering fresh inspiration for your strategies.

‍

‍

As always, if other formats have caught your eye recently, feel free to let me know!

‍

‍

See you soon,

‍

Julie

E-commerce Expert @ Bigblue