5 amazing examples of influencer campaigns in January 2024

Influencer marketing has become essential for e-commerce brands looking to increase visibility and drive sales. In January 2024, we've seen some truly amazing campaigns from e-commerce brands that have leveraged the power of influencers to connect with their target audience and achieve impressive results.

In this blog post, we'll look at 5 of the best influencer campaigns from e-commerce brands in January 2024. We'll also share some statistics to show just how effective influencer marketing can be for e-commerce brands.

A study by eMarketer found that influencer marketing generates 11x more ROI than traditional forms of digital marketing. So, without further ado, let's dive into 5 amazing examples of influencer campaigns for e-commerce brands in January 2024.

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1. Use product seeding with mega influencers like FashionNova

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Fashion Nova has grown its brand through product seeding, by partnering with well-known influencers with large followings. The company has enlisted the help of around 5,000 mega-influencers who share content that appears more like a casual conversation with a friend rather than an advertisement.

This marketing strategy has been successful for the fast fashion brand, with the company's founder, Richard Saghian, estimated to have a net worth of $1.4 billion and selling $500 million worth of merchandise in 2021 alone.

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2. Build your brand with influencers like Sugar

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SUGAR Cosmetics, established in 2015 with only two products, is now valued at $30 billion. The founder's use of influencer marketing was crucial to the company's success, as social media marketing and viral videos helped to propel the brand forward despite its humble origins.

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3. Gymshark masters the power of memes to make everyone talk about them

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To get people started on the “fit life”, Gymshark created Gymshark66. A 66 days day challenge to form a habit with a worldwide community that supports each other in pursuing their 2023 fit goals. Each member must complete a small daily goal to help them achieve their dream goal!

They teamed up with influencers from the Gymshark Family to create quirky memes and post their daily micro-goals for the #Gymshark66 challenge. To this day, more than 788K posts have been published using their dedicated hashtag.

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4. Be your own influencer like ROWSE

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The Spanish brand ROWSE has taken beauty and cosmetics consumers by surprise with its innovative approach towards influencer marketing.

Nuria Val and Gabriela Salord, ROWSE’s co-founders, are the best influencers for their brand. With a captive audience of nearly 290K followers on Instagram and organic viral content that resonates with their audiences, they topped their game by whitelisting her posts and using them for high-converting ads.

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💙 Bigblue client ROWSE uses Influencer Whitelisting on Facebook Ads to reduce their CAC by 30% and increase their ROAS by 5X!

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5. Step-up your influencer game to launch a product like Benefit

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To build up the hype for its new #Benetint, the cosmetics brand Benefit leveraged the power of influencers. Unless you live under a rock, it’s 100% sure you saw this campaign on TikTok in January. In just a few weeks, it has generated over 187M views on the platform.

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