Marketing

Newsletter #30 - 3 Tips to Turn Your Ad Campaigns into Lead Generators

Julie Cauville

May 17, 2024

Hello !

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At our Bigblue x Partnershift event, I had the opportunity to chat with experts in paid advertising.

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One point struck me: we only have 1.3 seconds to capture the attention of a young adult (18-24 years old) before they move on.

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Whether your strategy is well-established or you're just starting out, the challenge remains the same: create ads that immediately resonate with your target. 🎯

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To help you, here are 3 essential tips for visuals that convert, without wasting your budget. 💸

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1️. Think like your customers to find the perfect angle

To captivate your prospects, your ads must meet their needs.

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Put yourself in their shoes and consider their daily challenges, expectations, and aspirations. 🧠

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To assist you, here are some questions you can ask to find the perfect angle:

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The miracle solution: What problem does my product solve (time-saving, cost-saving, improved quality of life...)?
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Before/After: What were the inconveniences before my product? How does my offer change the game?
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Customer favourites: What do my customers appreciate most about my product?
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Breaking the routine: How did my customers manage before my product?

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*The use of the Before/After angle in* *Loop Earplug's ads* 👂

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‍^{My method for creating texts that convert}^{When writing your ad copy, I recommend applying the "4 U's" method:}^{- Unique}^{: Stand out with originality.
-}^{Ultra-specific}^{: Provide precise answers and solutions.
-}^Urgency^{: Create a sense of scarcity to prompt immediate action.
-}^Useful^{: Ensure your content adds value.}

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2️. Be authentic to increase your conversions

We've never had so many tools to create artificially polished content.

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Yet, 86% of consumers believe authenticity is crucial in their brand choice.

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In this context, your customers are your best ambassadors. Here are 3 tips for incorporating them into your campaigns:

Explore your reviews to understand what resonates with your audience (and find the right angle ⬆).
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Like the French brand INGA, use your positive testimonials as social proof.
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Feature your customers' personal experiences to connect with your prospects immediately.

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INGA uses numerous customer reviews in its latest campaign.

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_{My tip for automatically gathering customer testimonials with each order}_Use_{Bigblue's custom tracking page}_to_{collect reviews once the order is delivered}_._Unbottled_{has gathered over 10k reviews to reuse on its website, product pages, and marketing campaigns.
‍}_{Elevate my delivery experience 🚚}

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3️. Bet on the extraordinary to revolutionise the day-to-day

In a world of increasingly standardised content like MrBeast's, taking a different approach by betting on the absurd can prove profitable.

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A strategy tested this week by DIJO!

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The probiotic brand splashed in the Paris metro with a 4x3 poster featuring a 💩 emoji.

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It is an original and very effective approach to making an impression.

*Update, their* *post* *is already nearing 1,5K+ likes ❤️*

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^{One last dose of inspiration for the road}^{AMI played the vintage card for its latest fashion show by}^{sending out 90s-style mail invitations}^{with scratch tickets, classified ads, and a postcard. Clever!}

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Thanks for reading this far 💙

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I hope these tips prove useful. As always, feel free to share your thoughts; I love reading your feedback 😊

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See you soon,

Julie E-commerce Expert @ Bigblue