Bigblue Launches Blue House: A Community Built for Brands

We kept hearing the same thing from brands—e-commerce events felt repetitive, uninspiring, and lacked real value. 

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Blue House was created to change that.

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Designed by and for brands, Blue House is a European e-commerce and retail community built to accelerate your growth through lasting connections with the most beautiful brands.

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While headquartered in Paris, Blue House spans across France, Spain, the UK, and Germany, bringing together local chapters and exclusive events. More than just a network, it’s a place for founders, professionals, and creatives to share insights, collaborate, and learn from each other.

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As Grégory Pairin, co-founder of Ocarat and one of our first ambassadors, says, "E-commerce can be isolating, making it essential to connect with other merchants and exchange insights.”

Join Blue House 💙

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What is Blue House?

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Blue House is a community for ambitious e-commerce and retail leaders, where members get access to:

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• A trusted network with no gatekeeping between members. We believe in giving back first!
• Exclusive insights from Europe’s top merchants.
• Curated experiences—wellness activities, cultural events, and intimate discussions with decision-makers.
• No sales pitches. No endless presentations. Just real conversations in spaces designed for both business development and self-care.

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Michael Weisz, sharing why he joined Blue House as an ambassador, told us: “One person, one meeting can change everything for your business.”

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Membership is by application only, ensuring an exclusive network of like-minded brands.

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What’s next for Blue House?

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Following successful launches in Paris and London, we’re now expanding to Madrid, bringing our community to even more brands across Europe.

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Did you miss our London launch party? Watch the highlights below! 

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Join Blue House

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Follow Blue House on LinkedIn and Instagram for updates, ambassador stories, and upcoming events.

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Interested in applying? Contact us here.

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Blue House is coming to your city soon—don’t miss the chance to be part of Europe’s most dynamic e-commerce community 💙

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Discover the Blue House experience 

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At Blue House, we created events that are finally worth your time. Here’s what you can expect:

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• Clash: A heated debate where four founders—two from major brands and two from emerging companies—share unfiltered insights and challenge industry norms.
• Pizza Tour: Meet outside capital cities, where a featured brand reveals its journey, challenges, and key lessons.
• Wellness & Wins: Start your day with exercise, expert insights, and networking, featuring a top coach in management, HR, or mental well-being.
• Private Dinners: An invite-only dinner in a private setting for deeper, more personal conversations over great food.

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We’ve already had the pleasure of hosting amazing brands like Flotte, The Glowcery, Shapeheart, Knude Society, Ocarat, What a Host, In Haircare, Vayu Living, Groupe Beaumanoir, PerfectTed, Nat&Nin, and many more! 

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Want in? Apply now.