Die Geheimnisse erfolgreicher Direct-to-Consumer-Unternehmen lüften

It is often imagined that the logistics stop when the package is delivered. But returns are just as important as the rest of the logistics process. From the creation of your return policy to the outsourcing of your logistics and the choice of packaging, there are many aspects on which you can stand out!

We will see in this article how returns can be both a gas pedal of your sales but also an element of unstoppable loyalty. 

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1. Return policy: How to use it well? 

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Create your return policy:


The return policy is made up of all the elements related to the return of packages: 

• The legal return time limits 
• Repayment terms 
• The return procedure
• The cost of returns ... 

It is important that you put yourself in your client's shoes to answer any questions they may have. In addition to saving your support team time, this strategy will reduce your customer's frustration and improve their logistics experience. 

For example, you can formulate it as an FAQ: 

Your return policy will not only improve the customer experience by avoiding surprises such as a paid return but will also reassure your customers about return times, for example. 

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The return policy in accordance with your convictions: 


All the decisions and policies of your e-commerce have an impact on your brand image. Returns can be a great tool to anchor your values. 

For example, let's imagine that you are an e-merchant selling eco-responsible clothing, Made in France. Adapting returns management to your social and environmental commitments will improve your brand image, such as: 

• Eco-responsible and/or reusable packaging
• A dissuasive return policy
• A return rate accordingly: free of charge, free of charge under certain conditions, subject to a fee.

Creating a policy to your image in addition to improving your brand image with your customers and prospects will be a foolproof commercial asset. 

You can communicate your commitment directly on your website, for example. Loom, a brand of eco-responsible clothing, commits to both a dissuasive policy and packaging as environmentally friendly as possible, which is highlighted on its e-shop through an article and photos: 

The return policy is a real asset to build customer loyalty and acquire new customers, it is up to you to create it in the most attractive way but also to make it as accessible as possible: at the time of checkout, on the product pages, in the footer of your website ...

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2. The return experience: 

Let's take our example again. If your customer has ordered, received, and tried on his linen pants and realizes that they are too small, how will he return them? 

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The process: 


You will have to explain to your customer what steps to take to return his product. Your goal: to reassure and retain your customer! 

How do you do it? By making his return experience as easy and quick as possible! 

A simple way to accompany your customer is to create several "guides": 

1. The first one is to create a specific page that details all the steps (with the return time): 

• Login to your customer area with your order number. 
• Generate your return slip on the site by selecting the returned products.  
• Print the voucher to include it in your package 
• Drop off your package at the post office 

This page can be included in your follow-up emails and should be highly visible on your site. 

2. Include a DIY ("Do it yourself") of the return process in your package. This is a guide that summarizes all the steps for a successful return! ‍

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The packaging:  

72% of French people are more and more interested in environmental issues.  

Why not improve your brand image to boost your sales by carefully choosing the packaging of your packages? 

There are different solutions for a more environmentally friendly package: 

• The choice of materials: 

Choose recycled and/or recyclable materials: cardboard, kraft tape, Kraft to protect your products ... 

• The choice of your shipping packaging: 

Send your orders in packages that can be reused for returns. In addition to boosting your sales through your commitment to the environment, this choice will improve your customers' experience. 

Let's take our example. Your customer who ordered a pair of pants that are too small will want to return the product. If you have opted for the classic packaging, your customer will have to tinker with the package to return the product, which can be frustrating, time-consuming, or even costly (if he has to buy a new box because he has opened his own box incorrectly).  

• The ecological bet: 

The next step is to create a partnership with solutions that innovate in terms of ecological packaging. There are brands like Hipli that have designed a package that can be reused more than 100 times. It also allows your customers to return their products. 

Thanks to this partnership, you will be memorable for your customers!

 All these solutions, in addition to being environmentally friendly, have a commercial purpose: to create a craze for your brand! You will retain your existing customers and convince new ones. 

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3. What if you outsource your returns? 

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The trend of e-shoppers: 


One of the most popular trends today is the home fitting of clothes ordered online, especially with the closing of stores due to the pandemic. 

Today, according to Metapack, about 41% of e-shoppers don't hesitate to order several pieces knowing that they will return a good part of them. While this is a very environmentally unfriendly practice, you still need to manage these growing returns. 

In order not to be overwhelmed by this practice within your e-shop, at Biblue, we advise you to:  

• Limit!: try to delay this behavior by creating conditional returns (for example, your customer has the possibility to send back an item for free, but the second one has to be paid for). 
• Outsource! 

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Outsource to a logistics solution:

As seen previously, returns can be a fabulous way to boost your sales, but it is a very time-consuming part of logistics. It is possible to outsource only returns, as with Shoprunback. But you can also turn to a logistician who will take care of your entire logistics process, like Bigblue. 

What would be the advantages and disadvantages of outsourcing to a logistician? 

The advantages: 

• Saving time and money: returns management can be time-consuming: product reception, quality control, restocking, and potential return of a new product. Your logistician will take care of all these steps, and your team will be able to concentrate on other tasks with higher added value to grow your business: the creation of new products, dissemination of brand image, development of partnerships...

• Benefit from expertise: You will benefit from the expertise of a logistician who works with renowned brands and who will be able to advise you throughout your development to boost your business.

The disadvantages:

• Loss of autonomy: You are afraid of being subjected to the process of your logistician. 
• Lack of transparency: you won't know how returns will be managed: when you receive the return, when you send back the product, etc..

How to minimize these inconveniences: 

• The loss of autonomy: In reality, your logistician will adapt to the specifications that you are going to transmit to him. Detailing all the steps of the returns will allow you to delegate this task while keeping some control. 
• Lack of transparency: If you choose a logistician who has a platform connected to your CMS, he will always give you access to your orders, stocks, and returns. On the Bigblue platform, you can track your customers' returns in real-time, for example. 

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4. In short ...

Returns management, an underestimated step in logistics, can become your ally in acquisition and retention. Customer experience and brand image will be at the heart of your strategy to convince your potential customers. 

An effective returns policy, well-chosen packaging, and the expertise of a logistician are the different elements you can work on at your scale to boost your sales in 2021.

New technologies have changed the way consumers interact with each other but also with e-commerce brands. The French spend an average of 2,26 hours per day on the Internet, mostly on messaging applications. 

With the evolution of their activities, e-merchants are increasingly responding to the demands of their customers or potential customers. The problem? Managing responses can be both time-consuming and costly from a brand perspective and frustrating on the customer side. 

To meet this challenge, chatbots have become very popular among e-merchants. For 80% of consumers, receiving a quick response has a positive impact on their customer experience. 

In this article, we will see how the use of a virtual agent can bring relevant answers to visitors faster, improve the efficiency of the customer support team and thus optimize the customer experience.

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1. What is a virtual agent?

A virtual agent is a solution that allows you to respond in an automated and personalized way to your customers' requests from your website.

In general, your small virtual assistant takes the form of a chat that appears at the bottom of the screen when someone logs on to your site: 

Contrary to traditional chatbots, the virtual agent processes only the requests he understands and can answer using artificial intelligence. It will redirect those that are complex or with high added value to your customer support team.

For example, if you sell men's accessories, and you have 2 questions that appear in the chat on your site: 

• The first one, "Do you have any stock of the product "pair of blue socks,"will be answered directly by your chatbot. 
• The second, "I have a problem with my order, a product is missing. Can I speak with an advisor?" will be immediately referred to your customer service.

This solution allows you to automate the assistance you provide to your customers, which has two positive consequences: a significant improvement in the customer experience and an improvement in the management of requests. 

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2. Purchase assistance:

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Engage in conversation with your visitors:

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Just like an in-store salesperson, the virtual agent allows you to engage in conversation and interact with your customers during the purchasing process. 

One of the most effective ways to get the attention of your visitors is the use of chat triggers throughout your e-commerce site. 

But what is a trigger? 

It is a notification displayed by the virtual agent on your site. You can decide to display it immediately at the opening of the page or after a defined time so that your visitors don't feel assaulted. Notifications stimulate customer interaction, and this will help you maximize your engagement rate. 

It can be as simple as a red dot or as a small text displayed above the chat bubble.

You can also use these triggers to highlight one of your selling points: free shipping, a promotional code, a best-seller back in stock, etc.

This proactive approach is an excellent way to make your visitors understand that you are listening and available to advise them.  

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Create customized buying paths: 

One of the major features of virtual agents is the creation of personalized buying paths. In other words, it will accompany and advise your future customer throughout his visit. Depending on the answers collected, the virtual agent will provide personalized advice to the visitors, for example: on product sizes, new products, availability, etc. 

For example, if your customer is looking for a gift for Valentine's Day, the virtual agent will propose a selection of gifts: from a pair of socks to a special Valentine's Day package.  

The use of shopping pathways is an excellent way to engage the customer throughout the process. It allows you to increase your conversion rate and your average shopping cart, thus boosting your sales.

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3. Customer support assistance:

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Automate your customer support: 

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According to Zendesk, 52% of consumers have made an additional purchase after a positive customer support experience. 

Customer support can therefore make the difference between you and your competitors. To do this, they will need to respond to two keywords: efficiency and speed. 

The virtual agent is all the more relevant because while your customer support team will have more time for complex tasks, it will be busy answering frequent and repetitive questions, for example:

• Where is my order?
• What is the return process?
• Do you deliver to Switzerland?

Thus, the use of the virtual agent will not only improve your customer service KPI's (Key Performance Indicators), such as average response time, first contact resolution rate, satisfaction rate, etc., but will also reduce support costs. 

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Monitor the performance of your virtual agent: 

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In addition to being an essential guide for your customers, the virtual agent collects essential information for you following his conversations: 

• The number of automated conversions
• The commitment rates 
• The average number of messages per conversation 
• The most frequently asked questions

Thanks to this data, you will be able to immediately see if your agent is efficient or if there are friction points.

Let's take our example again. If 2 of your customers inform you that it is not possible to add the size M of the "indomitable" boxer shorts model to the shopping cart. Your virtual agent will forward the information to the teams in charge of the e-shop, who will be able to act pro-actively on this bug. 

One of the other strengths of the virtual agent is that you can also use it to generate leads. For example, if you decide to organize a Valentine's Day contest and offer a socks/boxes package to the winner, the virtual agent will retrieve and store the names, email addresses etc.

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4. In brief:

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Faced with the increasing demands of consumers in terms of customer experience, the implementation of a virtual agent is one of the most effective strategies to meet the expectations of your visitors. It allows you to combine the effectiveness of artificial intelligence and the expertise of your teams in the same channel to offer efficient support and a personalized customer experience.

Guest post by Jonathan Kam, co-founder at Botmind.io

1. What is a follow-up email? 

As an e-commerce brand, the tracking email will allow you to inform your customers that they have ordered the right products (phew) and the real-time position of their package.

In this article, we will give you the keys to create emails that are not only effective but that will allow you to sell more.

2. The essential elements of the follow-up email:  

To reassure your customers as much as possible, it is necessary to give as much (useful) information but without overloading your email. 

What are the elements to remember?

Branding! 

One of the major elements of your follow-up emails is your branding! 

The first thing your customers will see when they open your email and that will reassure them is your visual identity: your logo and your colors.  

We’ve all received an email from DHL, UPS, Colissimo to tell us that we were going to receive a package, but we couldn't know which order it was: no brand logo, no branding, not even a name...

If you order once a month, it's not too bad, but more and more people are ordering online several times a week, sometimes even several times a day. According to Fevad, in 2020, online buyers ordered, on average, 3.5 times a month. 

 The order 

Another way to reassure your customer (or at least to inform him) is to include a summary of the order in the email: give the name of the item(s), the number of pieces, and add the image of the product. 

In your email, there will be:

• The names of the products
• An image of the articles 

The status of the order   

Have you ever ordered on an e-commerce site? All you want is for your order to arrive quickly! 

Each follow-up email will inform your customer about the state of preparation of his order: in preparation, on the way, and arrival! You can even adapt the commercial elements to each email. 

For example, you can adapt the commercial elements to each email:

• When your customer receives an email announcing the preparation of his order, you can add the icons of your social networks at the bottom.
• Once the order has been shipped, your customer will be able to benefit from are ferral code in his email that he will share with his friends and family. 
• Once the order arrives, it will trigger an email alert that will contain a customer experience rating scale.

Adding the order status will reassure your customers and improve their experience! 

Bigblue Tip: you can even add "your package is on its way!" as a different item depending on the status of the order. 

3. Reinsurance elements:

There are small elements that, as their names indicate, allow you to "reassure" your client. They are generally placed at the bottom of your follow-up emails. 

The customer reviews 

According to Search Engine Land, 88% of consumers trust online opinions as much as the advice of their relatives. It's a great way to use your customers who have already ordered on your site to generate new sales. 

How do you get your customers to leave a review? 

In the email your customer will receive, you will add a way to leave a review at the bottom. This is a key element for you to make it as attractive as possible, like this one: 

If you are not convinced of the power of smileys, you can reward your customers for leaving a notice with a discount code, for example. We'll see that later in the article! 

Bigblue tip: You can use Trustpilot, which allows you to have 100% verified reviews. Future customers will want to order from you all the more!  

A contact in case of emergency 

During their post-purchase experience, your customers may have questions or a small problem with their order. Include an "emergency contact" at the bottom of your email that redirects either to your FAQ page or an option to create a new email. 

In addition to improving your customer experience, you'll build customer loyalty. 80% of consumers stop ordering from an e-merchant if the customer experience is bad. 

4. Creating a community:

Your customer has already ordered your product, and he is almost part of your community. All you have to do is push him to follow your news daily to turn this new customer into a recurring customer. 

You have a 60 to 70% increased chance to sell to an existing customer than to a new customer! 

How do you do it?  

Bigblue Tip 1: You can discreetly add your network logos at the bottom of the email.

Or in a much more visible way with photos of publications.

Bigblue Tip 2: Engage your clients more by marking "follow us on Instagram" or "join our community."

5. Discount coupons: 

Recent customers of your e-commerce may not reorder immediately.  Discount coupons will be your best tool to bring back your customers or attract new ones in their circle of friends and family.  

How can you do this? 

There are several types of coupons:

The classic coupon code: you send a coupon code right after the order to get your customers to reorder on your site. 

The reward code: you promise your customers a discount code under certain conditions: a subscription to the newsletter, in exchange for opinions, sharing on their social networks. This strategy allows you to involve your customers (in addition to having ordered from you!) by improving your visibility, for example, if they share their products on their social networks or increase your customer base if they leave their email address. 

The referral code: If your customer liked your little gourds, he might want to recommend them to his friends and family. Offering a sponsorship code that rewards both the new customer and your ambassador will build loyalty for the former and convince the latter. Two birds with one stone!

6. Other products from the product range:

Presenting your new product range, for example, or products that complement your customer's order is a strategy that pays off! 

Emails containing cross-selling have a 20% higher conversion rate than those without. 

But what is cross-selling? 

It is the presentation of additional products to your customer's order. Let's take our example again; with the email confirming that the orange gourd is on its way, you can add at the bottom of your email: 

7. In brief ...

The follow-up email is both a very good tool to reassure your customers but also to build customer loyalty.

How can you do this? 

The balance between reassuring elements (reassurance elements, customer reviews, contacts), essential elements (the summary, order status) and promotional elements (cross-selling, social networks) as well as the use of the different follow-up steps to push different content, will allow you to create a perfect follow-up email that converts! 

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Main Image designed by Freepik

The rules of e-commerce at the end of 2020 have changed: relay points overloaded, uncertainty, several quarantine periods... you will have to be strategic to take advantage of this new way of working.

Don't panic, though. We will guide you to boost your sales!

Inform, reassure, encourage! The 3 pillars of what you need to put in place to make your year-end profitable and attract new customers. 

Tip 1: Check your stocks 

Throughout this article, we will imagine that you are an e-merchant specializing in natural cosmetics.

In this period at the end of the year, whether or not you decide to organize BlackFriday, your orders will be boosted.  

In order to avoid an out-of-stock situation and to take advantage of this period, make a detailed inventory to check that your virtual stock corresponds to what is in your warehouse. 

Imagine having to inform your last customers that they will not receive their order because of a stock error. You risk losing potential customers who, in addition, will give you bad press with their friends and on social networks.  

Tip 2: Make a point with your suppliers  

The cornerstone of your business is the manufacture of your product. If there is no product, there are no orders. So, this is the first step of your "lockdown 2.0" checklist. 

Your suppliers can be affected both by carrier delays and by downsizing in many plants. 

Communication is paramount. You will define together the new manufacturing lead times for your products in order to organize yourself at the end of the year. 

Tip 3: Make a point with the carriers  

During the first containment, the delivery time for 75% of the orders was more than 5 days.

The overload of orders due to containment can directly impact your carriers: both from your supplier to your warehouse and from the latter to your customer.  

If your customer orders from you and you promise delivery within 2 to 3 business days and the package arrives 7 days later, you will certainly have lost a customer. 

How can I get this new information about delivery times?

Easy, generally, all the information you need is available on the carrier's website:

• Chronopost gives its information in real-time on its site
• Colissimo has announced the lengthening of delivery times depending on the destination
• UPS explains the changes on its COVID-19 specific page.  

Tip 4: Reassure your customers about delivery

During the first lockdown, delivery was complicated, with closed relay points, implementation of sanitary protocols in warehouses, and a significant delay of the carriers. Your customers at the end of the year may be reluctant to order on your site rather than Amazon, for example, which guarantees fast and efficient delivery. 

How can you encourage potential buyers to order from you?

Highlight on your site that delivery is always possible and reliable! 

Let's take our example. Before placing an order, our potential customer will look for information on your site regarding delivery. It is important to make the information visible. 

For example, you can create a banner on your Homepage "Delivery guaranteed during the entire containment period" or directly on your product pages. 

Another way to reassure your community is to publish content on your social networks with a valuable message: "order from us, we're open!". 

Tip 5: Keep the relay points option  

Relay points are very popular with customers in normal times. 86% of buyers used the relay point in 2017, according to FEVAD. 

After the government's announcements, so-called "non-essential" businesses closed, and with them, some of the relay points available. 

But don't panic! This new containment is different. Indeed, Mondial Relay has confirmed that 80% of its network remains open, and Chronopost has assured that ⅔ of its pickup relay service is working. 

Why keep this option?

Let's go back to our example. If your customer cannot receive the order at home and you no longer offer the relay points, what is he going to do? He will simply order from your competitors. Guaranteeing the possibility of relay point delivery will ensure that he will order from you rather than from your competitors. 

Tip 6: Communicate about your new delivery times

Once your customer is convinced that you continue to deliver, they will check the delivery times. As mentioned above, the lead times may be extended due to high demand. 

The wisest thing to do is not to commit to express delivery, for example, or to deadlines that are impossible to meet. Don't be afraid to extend the deadlines on your site. If your customer receives his order earlier, he won't complain, but if it arrives later, your after-sales service will be flooded with emails and calls.

Tip 7: Give your customers more time to return their products  

Return time has a direct impact on your conversion rate. Your potential customers maybe afraid to order too early and may not be able to exchange. According to aUPS pulse study, 68% of consumers check the return policy before buying from a merchant site. 

Suppose you only give your customer 15 days to exchange the product (legal delay). In that case, he will be faced with a dilemma: order now and no longer have the possibility to exchange the gift if it didn't please him or order later and risk not being delivered on time?

The solution?

Extend the return time and communicate about it directly on your website (homepage, product pages, checkout, etc.) or your social networks (newsletter, posts, stories, etc.): 

"Return time extended to 45 days" or "For all orders placed from November 1st to December 24th, return possible until January 31st.”

Major e-commerce brands such as Asos or Amazon have already implemented this policy. In addition to reassuring your customers about the possibility of returning their orders, this marketing strategy will smooth your sales over the months of November and December for Black Friday and Christmas. 

Tip 8: Integrate an FAQ page in a chatbot

With government announcements, your customers and potential buyers have many questions about return times, delivery times, relay points, etc. These will come up again and again. 

How can you solve them?

You will be able to gather all the questions from customers concerning the impacts of the COVID crisis in a chatbot to relieve your after-sales service and reassure your customers. 

What is a chatbot? 

It is a small virtual assistant that allows you to capture the attention of your potential buyers who browse your site to offer them help. 

Let's take our example again. Your future customer will be able to ask your small virtual assistant if there is still the product he is looking for, how many days it would potentially be delivered, or if it is possible to exchange it. 

Botmind, for example, is specialized in creating chatbots for companies. 

Tip 9: Choose a logistician

Why would you tell me? 

Imagine not having to worry about your parcels from the moment they leave the manufacturing plant: forget about storage, order preparation, and communication with the carriers. All you have to do is connect to your logistician's platform to track your orders.

Going through a logistician is a solution that will allow you to concentrate on your core business: selling your products and spending less time on logistics. 

At Bigblue, we've been there before, and we support our customers on a daily basis to help them maximize their sales. 

In Brief...

At the end of the year, many rules have changed regarding e-commerce, but it is possible to adapt and boost your sales. 

Check relay points, improve your site and communication. There are essential steps to reassure your customers and increase your conversions. 

The keywords to remember to succeed at the end of the year: analysis, transparency, and communication!

1. Warehouse 4.0: automation of the global logistics force

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Within a few years, only 12% of order pickers expect to work with logistics processes involving pencil and paper. The rest of them expect the entire supply chain to be automated.

New technologies will change the codes of tomorrow's warehouses: between artificial intelligence and technological innovations, the field of possibilities is infinite!

Among all this panel of solutions, some will support workers, and others aim to improve the purely logistical processes of e-commerce. But the digitalization of warehouses can also have its limits.

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2. Today's modernized logistics warehouse: the flexibility of IT and physical tools

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Today, order preparation and stock management are done almost exclusively by humans. And as humans, we are not perfect. An accumulation of fatigue and imposed numerical targets can often lead to many ordering errors. 

This is why more and more brands are including new technologies in their supply chain: 91.5% of companies are considering moving to cloud-based warehouse management. From artificial intelligence to changing the way the warehouse operates, the options are varied!

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Artificial intelligence at the service of logistics service providers

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The use of AI in warehouses greatly improves the productivity of order pickers. Many inventions such as the "Chuck" robot allow you to optimize the path of your employees in the warehouse when sending an order.

For example, if one of your customers places an order for a set of scented candles and an angora rug, these two products will not be in the same place in your warehouse. To prevent your employees from wasting time searching for the right aisles and locations, robots like Chuck guide them. In addition to working on multiple orders, they calculate the fastest route to minimize time loss. 

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In the same way, augmented reality is increasingly being used by logisticians. Leading brands such as Samsung and Google have developed intelligent glasses, which are a great help when preparing orders.Once they are on your picker's nose, they guide him by vision to find the right aisle for the scented candles. They indicate the product reference and check the consistency of the order with an integrated scan. From the reception of the order to its placement in the right dispatch area, the augmented reality glasses assist the pickers from point A to point B.

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Dynamic warehousing and transport of goods

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A more pragmatic way to reduce your pickers' movements: modifying the structure and operation of your warehouse.

The Scallog company for example has developed robots that bring the shelf back to the picker, instead of the other way round. In other words, instead of indicating the location of the angora rugs in the warehouse, the Scallog robots carry the shelf (built with this in mind) and bring it to the picker.

In this way, a picker can complete almost 600 orders per hour. The Scallog robots organize themselves and provide the shelf with the items the picker needs one after the other. 

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With today's technology, companies can save millions of euros a year that they would have otherwise lost due to incorrect orders or returns.

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Bigblue Tips: As an e-merchant, it is important to do some in-depth research before selecting a warehouse you want to work with. Some specifics and the use of innovations by a warehouse can significantly increase your efficiency, in addition to reducing order picking time. Don't skimp on doing exhaustive research!

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3. The warehouse of tomorrow: the complete and computerized logistics strategy 

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Beyond the technologies already present in our warehouses featured in this article, innovations are beginning to emerge.

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Robotization for increasing logistics capacity

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Since the health crisis following the Covid epidemic, the organization and management of warehouses has been shaken up. Indeed, in addition to extra safety precautions, consumers have been buying more on the net, causing the number of online orders to explode. 

Major brands such as Gap, for example, had to transform its warehouse management to cope with more orders and a reduction in the number of employees. Gap's management therefore decided to invest in the implementation of a fleet of order-picking robots created by the company Kindred AI. 

Unlike the robots that guide your pickers into the right aisles, Kindred AI's robots take care of order picking from A to Z. And from an efficiency point of view, there is no doubt about it: 1 single robot can handle the tasks normally carried out by 4 employees! 

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The drones, responsible for logistics expertise and inventories

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In addition to covering the entire length of the warehouse floor, aerial robots are becoming increasingly important in the hearts of logistics and e-merchants. For the time being, drones do not deal with order preparation per se, but with inventory and product identification.And as with robots, two drones can do the work of 100 people.

To take the example of scented candles and angora rug, if your warehouse operates on manual inventory, the risk of error is high. One of your customers can place an order for 2 sets of scented candles, before you realize that you are out of stock. And cancelling an order is not good for your image!

The implementation of drones in your warehouse allows you to avoid this kind of situation. Indeed, if you couple the use of drones with RFID product identification, the drones can identify and list your items from more than 10 meters away. With a success rate close to 100%!

In addition, drones do not need to sleep. This means you can schedule inventories at night every day, or even on weekends. Ideal for reducing your error rate!

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4. Does the automation of an e-commerce logistics platform have its limits?

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Digitizing warehouses can be a good thing for your performance and for relieving your employees of some tiring tasks. But like any innovation, technologies in logistics also have their downsides.

After all, order picking for your customers can be very time-consuming. Between closing packages and customizing them, some tasks can be very energy-intensive. And while robots can handle many steps, they can't handle everything. For example, if your customer orders a red angora rug, and the rugs have been misfiled in your warehouse, a robot may actually be packing a blue rug. In which case you may be faced with a product return! Checking a package may therefore involve a necessary human intervention, a task that order-picking robots do not yet perform.

In addition, the early stages of warehouse automation have been criticized for many reasons, including the fact that the use of robots may lead to the elimination of positions occupied by humans. Today, however, robots in the logistics area work more like helpers or assistants for order pickers. This is a collective effort, which does not lead to the unemployment of all employees.

Often, the tedious and soul-destroying parts like labeling and closing parcels will be automated, and the more challenging tasks (such as analyzing and optimizing parcel picking) will be reserved for employees. 

Finally, warehouse automation and the emergence of new technologies can be useful in restoring the image of the logistics profession.This sector of activity has been facing an image problem for some years now, with it often being considered dull. Implementing technological innovations in the supply chain could give warehouse management a new lease of life and a bit more of an intellectual dimension.

All in all, supply chain automation has its limits, and may have limits in the future. However, this will depend on changes in demand and the consumption habits of internet users.

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5. The efficient and automated logistics chain: the future of e-commerce?

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E-commerce warehouses are changing as a result of technological innovations in our society. Artificial intelligence, drones, assistant robots for order pickers... The Internet of Things is taking more and more of a place in the supply chain and within its management.

Technological innovations are perfectly adapted to the needs and desires for the development of a new generation of brands and warehouses: faster, more efficient, and less exhausting.

That said, they remain a personal aid, and significantly assist in improving the individual performance of order pickers. With the automation of logistics management, Warehouse 4.0 is on our doorstep!

1. QR Codes and RFID: the battle of smart labels in e-commerce

Previously, the barcode had almost exclusive use in the field of product identification for e-commerce. At Bigblue, for example, we use barcodes. We have been looking into the implementation and use of this new RFID technology in order to have a perfect identification and traceability process.

The QR Code and RFID are therefore 2 different concepts but with 1 identical objective. The QR Code is a small black and white logo, printable and accessible to all. RFID labels come in the form of a sticker with an integrated chip which requires a special reader. Used for identifying products, people (with passports) and even animals (in countries where identification is mandatory), the number of sales in the RFID market has increased by 40% since 2005.

These are two different technologies with their own unique characteristics. As an e-merchant, choosing between these two options can sometimes be complicated. It all depends on the size of your company and its stage of development. The advantages and disadvantages will vary depending on your situation!

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2. The QR Code: automatic identification in flash code 

QR codes, in the form of a sticker or label, can communicate much more complex data than bar codes. Indeed, they can direct the user's device to a certain website or application. But that's not all, they can also contain the binary code of a complex image and include up to 4,296 characters of text. 

Well established in the French market on a daily basis, QR Codes are used in 71% of cases. But once again, its quality depends on the circumstances in which the QR Code is used. 

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The advantages of the QR Code

Between easy access and guaranteed durability, the use of QR Codes can be a guarantee of quality in the long term.

Its ease of access and high performance

The great popularity of the QR Code is largely due toits accessibility. Indeed, unlike RFID, the QR Code can be read using a smartphone or adapted software. You and your customers can therefore snap them and trace any product. 

Moreover, as 56% of French people own a smartphone, and the fact that total transparency is required, the accessibility of the QR Code is a considerable asset! Not to mention the fact that more and more applications rate products according to their composition as obtained via the QR Code. For example, if you sell artisanal shampoos, your buyers will be able to check the quality of their purchases by snapping the QR Code on the shampoo bottle.Transparency is a real boost for your reputation!

Its resistance to any test in mass distribution

In addition to being accessible and effective, QRCodes have a universal dimension as it is a technology used on all continents, whether by suppliers, vendors or customers. If your suppliers are mainly located in Asia, it might be preferable to opt for traceability via QR Codes since this is the dominating identification technology.

QR Codes are also considered very resistant as 30% of the QR Code must be in view for it to be detected. If your shampoos based on natural products come from far away and tend to get damaged during delivery, the QR Code is a good alternative: this technology is water and tear resistant. 

Finally, one of the major advantages of the QR Code is its affordable price. Being well implemented on the market, the QR Code can be provided free of charge on many websites. Obviously, you can also subscribe to a QR Code generator, to ensure the durability and quality of your QR Codes. Their production does not require any particular technology, as you only need to print them, just like barcodes. It's as simple as that!

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Disadvantages of the QR Code

Like any product, QR Codes are not perfect. While they are easy to use, they can cause some inconvenience in everyday life which can waste valuable time for e-merchants.

Manual management of technical codes

Unlike RFID, QR Codes must be scanned individually.For example, to make inventories in your warehouse or to prepare an order, your employees must have the product at hand in order to scan the barcode. If the order includes 5 shampoos, your employee will have to scan each product in turn. Of course, such a manual process can lead to errors and stock-outs.

For example, if one of your orange blossom shampoos isa huge success, but the QR Code does not work properly, you may only realize this once your stock has run out. Some logisticians only use QR Codes without adding the use of RFID to overcome the risk of errors. It's a risky bet for your orders, and for your stock management!

Complicated logistics too! 

As a general rule of thumb, the QR Code is used more as a marketing strategy in the form of a link to an advertising video, a promotion, or a website. It is therefore not always a means of identification in itself, as it can be used in addition to a traditional bar code.

From a purely marketing point of view, the integration of a QR Code on your products must be thought over at length. Indeed, it will often be placed on the primary packaging of your product. However, a QR Code of the wrong color, placed without decoration, can harm the overall aesthetic of your product. It is therefore important to think about its location (avoid the edges so as not to cut off the QR Code, make sure it measures at least 2 cm x2 cm, etc.) and its design. This creative step can become complicated, especially if you sell small bottles of shampoo or hair care with very little space!

Finally, being able to write more than 4,000 characters is not a necessity in logistics. And knowing that the usefulness ofQR Codes for e-merchants is purely logistical in nature, it is not always the most appropriate technology.

Bigblue Tips: As a first-time e-merchant, using QR Codes can be an excellent, modern, and easy to use alternative. This is especially a good idea if your products tend to be delivered with damaged or wet labels. On the other hand, it is important to pay attention to the quality of the QR Code and the teams that create and scan it so as to reduce the risk of error!

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3. RFID: the high-speed smart label

RFID is an identification technology in the form of a small tag containing a microchip, wrapped in plastic or paper for protection.The microchip stores all the data assigned to it (the weight, dimensions, and manufacturing costs of the product in question) in order to meet transparency requirements. 

There are two types of RFID with different properties and characteristics, both popularized in the 2000s. "Passive" tags, powered by an RFID reader, do not require an internal power source and have an extremely long lifespan. And "active" tags, have an internal battery located in the microchip.

Again, no technology is perfect: each, including RFID, has its advantages and disadvantages.‍

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The benefits of the RFID solution

In addition to its aesthetic dimension, RFID has everything to please: spontaneous and immediate tracking, which saves you precious time!

Real-time inventory management

One of the main advantages of RFID and especially of active tags is the immediate update of movements and the evolution of products.Indeed, active tags are based on the "read-write" principle, unlike QR Codes.

This means that at any time, the coding and content of the active tag can be changed remotely: everything changes!

In addition, RFID technology has a more futuristic and modern aesthetic which customers appreciate, and it integrates much more easily into the product design than a QR Code. Thanks to the exchange of electromagnetic waves, it is no longer necessary to think about the location and integration of the RFID symbol in the primary packaging!

Saving time and reading distance of codes

From a purely pragmatic point of view, RFID is much more practical than QR Codes. It's simple: you can scan the code of all your products at the same time from a distance. Whether it's through a box or behind a wall,RFID works! So, when doing your inventory, you don't have to take all your shampoos out of the box to count them —you walk into a room and instantly know the number of bottles. Active tags can be scanned up to  1000m away!

Another advantage: reading the labels is much easier.Whether the label is 30cm or less than 1mm, the result is the same. The scan is done quickly and efficiently.

Finally, unlike QR Codes, with RFID you can scan an infinite number of references at the same time so there is no need to take your hair care products out to scan the barcodes one by one. Scan without limits!

More concretely, Decathlon uses RFID technology at the checkout to scan an entire trolley according to the weight and magnetic frequency of the products without customers even needing to take the items out.

Less manual work means fewer errors and more time! Not to mention that RFID gives you perfect stock tracking so that you can know where each product is at any given time.

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Disadvantages of the RFID chip

As all is not rosy, the RFID chip also has its drawbacks: between its investment price and its weakness in the face of certain external behaviors, RFID is not always the right solution.

The initial investment in the electronic label

This is a technology that requires a fairly large financial investment when it is installed. RFID cannot work without RFID readers and magnetic terminals, whether for active or passive tags. And getting these readers installed can sometimes be expensive.

Similarly, the price of the tags themselves varies according to your needs: the higher the reading range, the more expensive the price. To give you an idea, a passive label for a normal product costs between 0.05 and 0.1 US dollars. If you have a large stock, this can quickly become a large expense!

RFID chips, sensitive to external factors 

Based on the exchange of radio frequencies, RFID can be weakened by external factors such as humidity, liquids, and magnetized metals. This means that if you choose RFID as an identification technique for your home-made shampoos, it is essential to ensure that your packaging is strong.

If one bottle of shampoo leaks onto other bottles, there is a high risk that the microchip, which is very sensitive to liquids, will malfunction.

In the same way, RFID should be handled with care: this traceability technology can be targeted by hackers who  may try to obtain information about your products. Make sure to be careful!

Bigblue Tips : The RFID badge is a very good option if you have large volumes of orders and your data and product compositions are not sensitive.Indeed, the time that is not wasted scanning individual products can be cleverly used for other areas of your business. The cost of investing in RFID technologies can then be worth it. It all depends on you and your e-commerce!

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4. RFID VS QR Code: digitization in the modern e-commerce era

The QR Code and RFID are two identification and traceability technologies which serve the same purpose but do not meet the same needs and problems—it all depends on the nature of the company.

The QR Code is quick to implement in an e-commerce and is also inexpensive. Very practical for a beginner e-commerce! On the other hand, if you already have a barcode system, the benefit/cost ratio may not be high enough to take the initiative to change all your products. 

RFID, on the other hand, is very effective on a large number of products. This technology helps to avoid stock and ordering errors.However, it is also more sensitive to external factors that can even make it unusable. This is the solution of the future, but it remains difficult to afford for small e-businesses.

Between QR Code and RFID, there is no perfect solution. But you can go for the one that fits closest to your needs and those of your business. Select the option that suits you!

1. Efficient storage of technical textile products

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While in-store sales are falling by 1 to 3% in the textile sector, the opposite is true for distance selling. Indeed, nearly 40% of French people bought clothes online during the 1st quarter of 2019.

Fashion e-commerce brands, unlike other sectors, have to manage product seasonality, changing trends, etc. All of this has a significant impact on the storage of clothing and accessories. Focus on this issue of the fashion supply chain! 

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2. Clothing storage for a web shop: different from a traditional business? 

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Storing textiles involves selecting the right storage method according to the constraints imposed by the nature of the garment.

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The different storage techniques in the clothing industry

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As with any product, there are different ways of storing within the warehouse depending on the nature of the accessories and their category. 

The storage of sensible garments with an easily wrinkled material often involves suspension of the product. Whether on specific racks or simply on hangers, this category of ready-to-wear requires special management in order to avoid damaging the garments before they are sent off. For example, if you are selling a duck blue V-neck shirt, it will probably fit best on a hanger.

On the contrary, to store less sensible garments (which can therefore be folded, such as cotton t-shirts), you can combine the hanging garment technique with shelf storage. Simply fold and flatten the products and classify them according to their nature. This e-commerce storage solution saves a certain amount of space in the warehouse and allows you to handle a fairly large number of orders per day. It is frequently used for clothes that are not fragile, but also for shoes and accessories.

In all cases, the use of dynamic racks allows you to store and select your products more efficiently.

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Bigblue tips : When choosing a logistician or warehouse to work with, it is important to look for a suitable infrastructure for textile storage. Make sure you ask yourself: does the warehouse have mechanized hanger racks or structures for overhead storage?

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Constraints related to the textile sector

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As an e-merchant in the fashion industry, the choice of storage method is not always yours. The selection of a warehouse or logistics provider is therefore not only up to you, but also and above all depends on the nature of the products.

For example, more and more luxury clothes and accessories are being sold and bought on the internet. Nearly 57% of luxury customers make their orders on the internet, which is leading to strong growth in the haute-couture market. The problem is that luxury products do not cost the same as mid and low-end products. The risk of theft is therefore much higher. For example, if your duck blue shirt is made of pure linen, it might be better to store it in the middle of the warehouse or in more secure places. At Bigblue, we take the preservation of your high value products to heart by providing secure boxes for you to use.

Beyond the fraudulent risks associated with storage, clothing has other particularities. Unlike cosmetics, they must be sorted by size in order to keep a clear view of the state of your stocks. If you choose to work with a warehouse, it is impossible to make a mistake: each size is identified by a SKU (stock keeping unit, which represents products or product categories). For example, a SKU is used as identification for your blue duck shirt in size 38. Easier to prepare your orders and follow your stocks in real-time!

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Bigblue Tips: If you are in need of storage, it is better to create a specific SKU for each color and size, to make it easier to identify the product. This avoids mistakes when preparing orders and greatly reduces the risk of returns or exchanges. In a simpler way, you can get rid of this responsibility by delegating storage to a logistician. Logisticians, like Bigblue, can take care of the organization and storage of your products. That way, you can concentrate solely on sales and marketing!

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3. Inventory management, the fundamentals of internet commerce

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Beyond the pure and hard storage of your products, you must also think about stock management. This can quickly become complicated in the fashion industry due to changing demands and seasons. It is therefore more prudent to define the supply thresholds and quantities to be acquired as your business evolves.

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Keeping up to date in the textile industry 

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Right now, fast fashion is all the rage. Large retailers such as Zara and H&M take an average of 15 days to create a new product, belonging to a new fashion. Consequently, fashions and trends change very quickly.

As e-merchants, it is therefore important to make a balance so as not to produce too many clothes at the risk of ending up with a"dead" stock of obsolete items on your hands.

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Bigblue Tips: As an e-merchant in the fashion industry, it's important to plan and anticipate your stocks and orders to acquire the right products in the right quantities. You then have the choice between taking an empirical view (based on factual data, sales figures of the products you like most) or a forward-looking view (factual and taking into account forecasts related to economic circumstances and demand trends). It's up to you to choose the one that suits you best!

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Avoid stock-outs for your e-business

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As an e-commerce shop that manages its own stock, you may find yourself faced with a stock shortage. This phenomenon is linked to a data gap between the virtual and physical stock, an erroneous estimation of orders, loss of products, etc.

So, if your blue duck shirt is a huge success as summer approaches, and you don't take the necessary steps to cope with the demand, you may run out of stock. And an out-of-stock situation in times of high demand can have a big impact on your sales.

You can't control your supplier's production, but you can plan surplus stocks to offset the ups and downs of sales and product releases. Again, it all depends on the garment you want to sell, and the customer reaction!

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Bigblue Tips: To avoid any risk of stock shortages, you can set up stock alerts to keep an eye on quantities in real time, and even create automatic restocking.

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By doing so, you avoid having to go out and check the stock situation every morning. Many software programs exist and some of them automatically trigger a new order as soon as a minimum threshold is reached:this is the point-of-order method.

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Distribute products and inventory across all your point of sale channels

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If you manage an omnichannel brand (combining in-store sales and an e-commerce platform), stock management can be optimized. For example, analysing your consumers' behaviour can help you determine whether your duck blue V-neck shirt is selling more in-store or on the internet.

By studying these statistics, you can adapt your purchases and your stock distribution according to the most advantageous distribution channels. 

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Bigblue Tips: As an e-commerce brand, analyzing your sales and internal data is an open door to economic growth and an optimal customer experience. And this optimization is achieved by allocating the stock of your products in your shops or warehouses more efficiently! 

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4. Commercial management of returns 

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The stock of clothes and accessories is not only done before the preparation and sending of orders. As an e-merchant, it is also important to think about returns and their management.  

Whatever the reason for the return (size, defect, etc.) it is essential to set up an entire returns management process. From checking the condition of the product to the return of defective clothing (recycling, donation, etc.) to standard returns… The entire returns policy must be studied!

Let's imagine the hypothesis in which one of your customers buys the duck blue shirt on your internet sales site. Depending on whether its seams are fragile, or the size does not match, the return address will not be the same. For the sake of transparency and to avoid unnecessary logistics, it is important to clearly communicate your return policy.

You can use software (ERP or WMS) that manages all returns and product returns internally. In all cases, returns and exchanges must be easy and fast so as not to disappoint the customer and avoid wasting precious time. This is called reverse logistics.

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Bigblue Tips: To avoid any misunderstandings, we advise you to setup a very precise charter for the verification process of returned products.Make sure you communicate effectively about your return policy to inform your customers as well as possible (for example, about return times and refund deadlines).

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Reverse logistics is a crucial step in the supply chain: some practices are far preferable to others and can make a difference to your reputation. Think about it!

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5. Internet sales of textile materials: product storage, a cornerstone of e-commerce 

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In the textile and clothing sector, digitization is becoming increasingly widespread. Consumers now tend to order their clothes and accessories over the internet rather than going to a store. 

As a result, the number of fashionable e-commerce brands is increasing and the demands on logistics, especially storage, are becoming more and more pressing.

Warehousing in the textile sector obviously involves selecting the right way to store products when preparing orders according to their nature. But storage does not stop there!

As an e-merchant in the ready-to-wear sector, it is important to study the best techniques to limit errors and increase stock visibility: dynamic racks, creation of SKUs, etc. And above all, we must not neglect the storage of returned products. From the management of unsold goods to the repair or distribution of defective products in outlets, a whole range of options is available to you.

Think about your entire storage process in order to promote the conservation of your products and the satisfaction of your customers!

1. Online sales and storage of cosmetics: more difficult than other products?

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Today, nearly 8 out of 10 young people change their consumption habits based on the advice of influencers, especially when it comes to cosmetics. Among all marketing channels, this one remains the most effective and easy to exploit in the beauty field!

However, if you want to develop your presence on the cosmetics market, there are many constraints related to storage. Between the sensitive content of the products, their perishable nature or their luxurious ingredients, here are a few tips for the ideal storage of the beauty products you sell!

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2. Storage—a weak point in the cosmetics sector 

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The storage of perfumes and cosmetics involves various constraints which stem from the nature of the products. It is therefore important to choose THE right storage technique adapted to your cosmetic product.

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The different storage techniques

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There are different ways to store your cosmetics depending on the available quantity of your products. Adopting a storage technique according to your cosmetic products is one of the keys to the success of an e-commerce and can lead to many savings!

You can simply store your cosmetics on pallets. The idea is to place your stocks of products in the warehouse of your choice and stack them in a particular order. Pallet storage is perfectly suited to large quantities of product, as the aisles are organized to accommodate a maximum number of pallets. Only this storage method is mainly used for B2B trade. 

In a more flexible way, you can also store your cosmetic products by following the principles of picking. This technique is ideal if you receive a large number of orders on a daily basis. In the same way as palletization, it allows you to store your cosmetics in a warehouse but makes them more immediately accessible. 

In addition, you can combine the picking method with shelving. This technique is based on the principle that your products are always accessible for completing orders. For example, if one of your customers orders red nail polish and face cream, your order clerk will simply walkthrough the warehouse to retrieve the ordered products.  

In order to save time, increase productivity and limit losses, some warehouses specialize in picking cosmetic products and implementing frequent checks. Liquid or gas leaks, temperature, exposure to sunlight... By storing your cosmetics in specialized warehouses, you greatly minimize the risk of loss.

Bigblue tips: Before signing a contract, it is important to find out about each warehouse or partner you would like to work with. Some warehouses and logisticians are better able to take care of your products. Choose a partner who listens to you and who is suited to your products!

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Packaging and storage constraints

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The storage method does not necessarily depend on your choice, but also very much on the nature of the products. Some cosmetics require a particular storage method which may be more expensive or complicated to set up. 

For example, the storage of luxury cosmetics or expensive products does not involve the same constraints as low-end cosmetics.For example, if you sell a premium face cream made of caviar, its unit price will be much higher. However, a high unit price is likely to lead to theft. In such cases, it is safer to store your high-quality cream in a secure area of the warehouse to reduce the risk of them being stolen. Whether it is specialized warehouses or rooms locked with a code, there is a whole range of solutions for storing luxury cosmetics!

That said, storage differences do not only depend on the value of the goods, but also on their nature. Indeed, some cosmetic products (such as soaps and shampoos) may sometimes require storage under special circumstances, to maintain their cosmetic stability and not to deteriorate. Some warehouses specialize in special storage and have numerous tests and bins to control the preservation of your products.

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Bigblue tips: It is important to pay attention to the storage conditions of your products. Make sure that your warehouse or storage space keeps your cosmetics in their original packaging, in a dry place away from sunlight and moisture. Cosmetics shelf-life is relatively long, but poor storage conditions can shorten it significantly. Do not risk damaging your products! 

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3. Inventory management: a puzzle for a cosmetics brand 

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In addition to storage techniques and their implementation, the maintenance and monitoring of stocks must also to be taken into account. And the management of cosmetics stocks is not always a simple matter!

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The basic principle: First in First Out 

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The FIFO method (or FIFO: First in First Out) limits the risk of storing out-of-date products. The first products in will be the first to be taken out: stock management is based on a perfect rotation! That way, there will be no loss of product due to lack of sales.  New goods enter your warehouse through a different area than your unloading area to avoid any mix-ups. 

The FIFO inventory management method is the most widely used method for cosmetic products. Indeed, these items are considered perishable as they lose s their quality over time. For example, the red nail polish that you sell will lose some of its superb quality after more than 3years of conservation. It may become dull, difficult to remove or simply dry.

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Bigblue tips: When setting up your stock management system, make sure you work with a logistician and/or a warehouse that is equipped to handle the FIFO method. A lot of equipment such as dynamic racks or dynamic racks allow you to rotate stocks with a reduced margin of error!

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IT management software, B-A.BA in logistics for a cosmetics company

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The FIFO method is supposed to save you money by limiting product losses. But only if it is properly implemented and managed! If you take care of your own stock management, you can install a powerful management software in your warehouse.

This is an ERP (or PGI: Progiciel de Gestion Intégré),which allows you to keep an eye on the evolution of your stocks on a daily basis. As an e-commerce business, it is preferable to choose a high-performanceERP, rather than relying on a complex excel document on which changes must be made manually. For example, if you sell a batch of 10 red nail polishes to a store, the employee in charge of the order will not need to note the release of the goods: the ERP does it automatically. Automation means safety!

Bigblue tips: The choice of ERP is entirely up to you: there is a whole range of ERP systems to suit the size and structure of your company. Some of them are even free of charge, and can be implemented at the broader internal level of your e-commerce, giving you access to all your supplier contracts, all orders, stock reports... In short, a complete look at your logistics, on your tablet or smartphone!

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Cosmetics sales and batch management

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In the cosmetics industry, products are managed in batches. In other words, instead of having 50 individual cans of varnish, you have 5 batches of 10 cans. As cosmetic products are perishable, this allows for quick traceability and identification. 

This is why it is advisable to assign the same SKU(Stock Management Unit) to an entire batch of products from the same production cycle. This is a code assigned to identify and find different products in your warehouse. 

The particularity of cosmetic products is that they have 2 SKUs: the first one corresponding to the product itself (nature, color, size, etc.) and the second one to its batch (date, production cycle, etc.). Incase of a recall linked to a production problem, it is possible to easily identify the products. Let's imagine that batch n°12 of our red varnish is not the right shade. It is possible to find the batch thanks to its SKU without having to scan all the items in the "red varnish" category.

Bigblue tips: If you are well established on the cosmetics market, we advise you to find a tailor-made solution for your stock management. Whether it's the installation of SKUs or dynamic shelving, you should find the right compromise, adapted to your e-commerce so you don't get lost in the batches, stock entries and exits!

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4. Product storage: cornerstone for successful entry into the world of cosmetics

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Cosmetic products are demanding in terms of storage.They require a special method of storage and strict storage conditions. Many constraints that do not exist in the storage of other products, such as dry products!

Each category of products sold online have particularities that vary according to their nature or their quantity. No matter what you choose to sell on your e-commerce site, it is important to take your time to set up your storage policy. Also, take some time to select a logistician who listens to you and who knows how to adapt his actions according to your needs and your products. 

The storage stage in the logistics chain that should not be neglected, especially when you sell cosmetic products. So, think about entrusting this management to a logistics professional!