Newsletter #32 - 3 Tips and Examples to Boost Your Conversions with Pop-ups

Hello !

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Too many brands lose sales by hesitating to integrate pop-ups on their site.

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Often perceived as "intrusive" or "outdated", they showed an average conversion rate of 11% in 2023 💥

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Figures that prove their effectiveness... as long as they are used correctly!

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To reconcile you with pop-ups, I share 3 tips and examples to unlock their full potential and increase your sales.

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PS: We are more than 4,500 in this newsletter! Whether it's your first time reading (welcome 👋🏻) or you are already a regular, thank you for your trust 💙

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1️. Ask instead of imposing to capture more emails

No one likes to act under coercion.

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Instead of forcing your visitors to give you their email address, why not simply offer it to them?

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A technique adopted by Puissante with its two-step pop-up that first asks the visitor if they are interested in a promotion before presenting the form.

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A clever and non-intrusive approach that allows them to reach a conversion rate of about 5%.

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<sup>‍When and how to deploy your pop-ups?
‍To maximise their impact, you can activate them under certain conditions:
- An exit intent
- A specific time
- On scroll
- On click...
‍Tools like Wisepops or Nosto help you to create targeted campaigns, based on various criteria (URL, traffic source, location, CRM data, etc.).</sup>

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2️. Ensure a flawless customer experience, everywhere

Nothing is more frustrating than seeing the total of your order increase due to unexpected shipping costs or poor currency conversion.

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If, like Skims (Kim K's brand), you target an international clientele, use your pop-ups to guarantee an optimal user experience across the globe 💡

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You can, for example, take the opportunity to list your reassurance arguments (delivery times, minimum order, returns, etc.) and thus eliminate any unpleasant surprises.

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_{How did Smartworkout expand internationally as fast as Skims?
The resistance band brand now ships more than 50% of its orders abroad. Thanks to express deliveries, it quickly conquered the European market, ensured by several warehouses and Bigblue's carrier network. Discover the secrets of their success here 👈🏻
➡️ The world is mine}

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3️. Gamify your message to increase your engagement

Last September, Mr. Beast's Feastables brand raised 2M clicks in an email 🤯

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Their recipe? A challenge, rewards, and good copywriting allowed them to double their engagement and improve the health of their email address.

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Adopt this approach for your pop-ups by varying interactive formats:

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• Wheel of fortune
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• Mystery gift
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• Scratch card
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• Quiz...

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^{‍ The tool to gamify your pop-ups
‍Amped offers a wide selection of interactive and customisable pop-up templates.}

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Thank you for reading this far 💙

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I hope these tips are useful for improving your pop-ups!

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As always, feel free to share your feedback 😊

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See you soon,

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Julie

E-commerce Expert @ Bigblue