Newsletter #28 - Top 3 Website Redesigns to Boost Your E-Commerce in 2024

Hi there!

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Happy New Year! I hope 2024 has started wonderfully for you.

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Our newsletter community continues to grow and now boasts 4,412 subscribers! Whether you've just joined us (a warm welcome 👋🏻) or have been with us since our inception, I'm grateful for your support and interest 💙

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Kicking off our first edition of the year, I'm excited to share my top 3 website redesigns to elevate your e-commerce in 2024 🖥️

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And as a token of appreciation, I've included a bonus gift at the end of this email: my secret extension for discovering the tools used by your competitors 🥷🏻

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1️. L'Hôtel Mahfouf by Léna Situations

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In early December, the French influencer and Youtuber Léna Situations revealed the new website for her brand, Hôtel Mahfou, themed around The Ski Resort ❄️

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The migration from WooCommerce to Shopify, along with the new graphic identity and redesign, was a whirlwind one-and-a-half-month project (🙀), timed perfectly with the opening of her physical store.

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Congratulations to BlackSwan (the agency behind the websites of Les Secrets de Loly and Caval) for completing this mission: the site's performance on GTmetrix is outstanding, offering a delightful UX design and navigation experience.

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Special mention for the unique presentation of sizes: product photos feature models of diverse body types, each lending their first name to a size category. For example, "size S" becomes "size Léna". Intrigued? Test it out here.

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^{Léna Situations' strategy to engage her community and boost sales
Léna and her team launched a "secret" broadcast channel on Instagram. Their Lobby boy shares exclusive information and promotions like early access to the e-commerce website and even secretly adds products to parcels. It's a treasure trove of inspiration for your next marketing campaigns. To have a look at the French discussion, click here.}

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2️. Detective Box

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Right before the Peak Season, Émilie, the founder of Detective Box, unveiled her brand new website along with a new flagship investigation: The Tarot Killer.

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The challenge was to create an engaging online presence for her experiential product: mystery-solving boxes designed for at-home entertainment.

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AKROLAB agency was tasked with revamping the site and visual identity. The result? A perfect representation of the Detective Box universe, clear concept communication, and a navigation design that turns visitors into keen detectives 🕵🏼‍♀️

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Don't miss the interactive "How It Works" timeline on the product page, a clever blend of customer FAQs and user-generated content. Absolutely brilliant.

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PS: Here is their captivating teaser video by agency KÖM, which has already amassed over 6.2k views.

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_{Bigblue Tips
Émilie, like over 500 other partner brands, benefited from Bigblue's unwavering support during the Peak Period. I was personally on the ground in the warehouses with my colleagues, ensuring thousands of orders were shipped promptly (photo proof below ⬇️). To learn more about our achievements, click here.}

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3️. The -1 Store

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The creators of the -1.STORE started with a simple yet challenging realization: making sustainable fashion choices should be straightforward.

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The -1.STORE is dedicated to offering a curated selection of responsible brands and durable, unisex clothing 💚

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Following a successful crowdfunding campaign on Ulule in July 2023, the -1.STORE launched its new website in September 2023.

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Designed by W3lead agency, the site has features like its intelligent filter system and repair/resale service.

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I'm particularly fond of their natural, unretouched product photos, a trend popularized by platforms like Vinted and Vestiaire Collective. In 2024, authenticity is your key to differentiation!

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^{Give your products a second life... Directly from your website!
Nopli offers a seamless solution for selling second-hand items on your e-commerce website. Brands like Almé Paris have already adopted this innovative approach 👀}

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🥷🏻 Bonus: How your competitors build their websites

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I recently discovered Wappalyzer, a tool developers use to analyze websites and identify the technologies employed.

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It's free and easy to use; install and open it on any e-commerce site to uncover the tools and solutions used.

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A major advantage: set up alerts to be notified when your competitors switch technologies 👀

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Thank you for joining me in this first edition of 2024 💙

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I'm excited for what this year holds and can't wait to share more insights and tips with you.

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Bests,

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Julie

E-commerce Expert @ Bigblue