Descubriendo los secretos de las empresas DTC exitosas

Introduction

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Packaging is more than just a means to safeguard products; it's your brand's initial physical interaction with the customer, often setting the tone for the consumer experience.

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The packaging industry has seen substantial innovation and growth, with the market demands evolving and a significant push towards sustainability.

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Let's explore the 10 top packaging suppliers who are redefining the industry with their pioneering solutions.

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1. A strategic approach to selecting packaging suppliers

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When running an e-commerce brand, one pivotal decision you'll face is deciding the right packaging supplier.

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Finding a partner who can align with your brand's quality, values, and ambitions is not just about who can provide a box to ship your products.

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Let's take a step-by-step approach to what you should consider making an informed choice.

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1.1 Assessing product range and customisation capabilities

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The variety and customisation a supplier offers are essential. Imagine you're presenting your product to the world; your packaging is the first impression customers will have.

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So, you must ensure that the supplier offers different types of packaging that you can tailor to represent your brand effectively. And that adapts to every type of product, especially your brand's unique characteristics.

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A supplier should be flexible enough to provide bespoke solutions, whether it's for protective packaging for delicate items or custom-branded boxes that make a statement.

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1.2 Prioritising sustainability

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A brand's commitment to being environmentally friendly can be a key differentiator in today's market.

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Online retailers adhering to sustainable packaging solutions have observed a 15% increase in average conversion rates, attracting environmentally aware consumers.

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Evaluate their use of recyclable materials, the efficiency of their manufacturing processes, and how they minimise waste.

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Opting for a supplier who prioritises eco-friendly practices can reflect well on your brand and resonate with a growing eco-conscious customer base.

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1.3 Ensuring quality and reliability

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Your brand's reputation hinges on the quality and reliability of every partner you choose.

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Before settling on a supplier, research their track record. Look for consistent positive feedback from their current clientele, evidence of their delivery punctuality, and the overall quality of their offerings.

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Ipsos research suggests that product packaging design (72%) and the raw materials used (67%) significantly sway consumer purchasing choices.

This influence escalates when choosing gifts, with 81% acknowledging that packaging design impacts their decision.

Additionally, 67% find paper and cardboard packaging enhances a product's appeal, with 63% associating it with a premium quality.

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Sample their products first-hand, ensuring they meet your standards, before committing to a larger order.

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1.4 Looking for innovation and flexibility

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In the ever-changing e-commerce landscape, a supplier must be forward-thinking and adaptable.

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They should be capable of evolving with market trends and customer demands.

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From providing the latest in packaging technology to accommodating last-minute order changes, a supplier's ability to innovate and pivot as needed is a critical factor in your decision-making process.

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1.5 Weighing cost against value

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Cost is always a consideration, but it should be weighed against the value you receive.

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The lowest price might save you money upfront, but consider the long-term implications on your brand image and product safety.

Instead, aim for a balance where the cost aligns with the quality and service you require.

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According to Packaging of the World, 30% of companies have seen a rise in profits following enhancements to their product packaging.

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A supplier that can offer competitive prices without compromising on service or quality is what you should be aiming for.

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Making the right choice in a packaging supplier is more than a transaction—it's about forming a partnership that supports your brand's growth.

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Take the time to consider these key aspects, and select a supplier that not only fulfils your current needs but is also equipped to grow with your brand in the future.

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2. Bigblue’s top 10 recommended packaging suppliers

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Now, let us explore in detail the top 10 packaging suppliers of 2024, as identified by Bigblue, understanding what sets them apart and how they can contribute to the success of your brand.

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2.1 Hipli - The sustainability edge

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Hipli has set itself apart with a commitment to reducing waste. Their reusable packaging solutions are innovative, durable, and designed for multiple uses. A major advantage is their commitment to circular economy principles.

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^{Bigblue has partnered with Hipli, Lizee, PickMe, and Coursier.Fr to create the Collective for Responsible Logistics—a group of logistics experts dedicated to fostering a sustainable industry.}

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2.2 Filigram - Innovation in packaging

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Filigram is at the forefront of packaging design, combining aesthetics with practicality. Their unique approach to packaging has seen them create some of the most visually stunning yet functional packaging solutions on the market.

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2.3 Packhelp - Customisation & Branding

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Packhelp has made a name for itself by offering customised packaging solutions to businesses of all sizes. They may have started as a startup and grown rapidly, capitalising on the trend for personalisation in packaging. Their services cater primarily to small and medium-sized enterprises looking for brand differentiation.

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2.4 Raja - Expansive catalogue

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Raja, with a long-standing history, could be one of the oldest and most established packaging companies in Europe. They offer a comprehensive range of packaging materials like cardboard boxes and corrugated cardboard and are known for their reliability and extensive catalogue.

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2.5 Pixartprinting - Speed and efficiency

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Pixartprinting serves the printing needs of both individuals and businesses with their online services. They provide an easy-to-use platform. Their competitive pricing and user-friendly interface stand out in the market.

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2.6 Eco-craft - Commitment to recyclability

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Eco-craft's dedication to recyclable materials showcases its commitment to reducing its environmental impact. They offer a wide range of packaging supplies that are not just recyclable, but also biodegradable.

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2.7 Swiftpak - Industrial expertise

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Swiftpak has established itself as an expert in industrial packaging. They provide comprehensive solutions that cater to the specific needs of industrial products, ensuring they are protected and preserved during transit.

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2.8 Lilpackaging - E-commerce & mailing focus

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Lil Packaging's strength is its innovative and eco-friendly packaging solutions for the e-commerce industry. They offer a diverse range of packaging options for product boxes, from books to beauty items, ensuring that there's a packaging solution for every need.

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2.9 Tinyboxcompany - Dragon Den’s success story

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Featured on Dragon's Den, the Tiny Box Company has made a name for itself with its eco-friendly packaging solutions. They provide a variety of gift boxes and luxury packaging options and offer personalisation services.

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2.10 Kitepackaging - Comprehensive solution

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Kite Packaging, one of the leading UK packaging companies, provides comprehensive solutions covering all packaging aspects. Their approach to packaging is holistic, ensuring that their clients receive the best possible products and services.

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Conclusion

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Picking the right packaging company is crucial for business success in 2024.

Use this article's advice and look at Bigblue’s top 10 suppliers to find a partner who can improve your product with great packaging.

Focus on quality, eco-friendliness, and a supplier that matches your brand's needs to make your packaging pop in a crowded market.

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Looking for a reliable e-commerce fulfilment partner?

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Bigblue has you covered!

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Our services include inventory storage, order fulfilment, and eco-friendly shipping options.

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Request a quote to learn more and streamline your operations. Focus on growing your business while we handle the rest.

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Intro

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You've already mastered the basics of holiday advertising and know that a successful Christmas advertising campaign can be a game-changer for sales and brand recognition.

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Statista predicts a 3.3% growth in UK Christmas sales for 2023, potentially reaching £84.9 billion.

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Let’s focus on honing your strategy with expert tips to ensure your e-commerce brand shines this festive season.

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1. Why UK Christmas adverts are so popular?

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UK Christmas adverts have become a cultural phenomenon, eagerly anticipated yearly for their heartwarming narratives and lavish production values.

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It is often attributed to the “John Lewis effect”, which stems from the retailer's tradition of creating emotionally charged stories that capture the public's imagination.

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Top brands compete with each other, spending big on ads to be the most memorable. They regularly use celebrities to make their Christmas messages stand out, which helps them become a part of the UK's festive traditions.

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Interest in UK Christmas adverts is picking up again after a dip in 2021, according to Bynder's analysis. Top British retailers have launched their 2023 Christmas ads, continuing the yearly battle for viral success.

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Despite concerns about ad fatigue, Bynder's look into Google search trends suggests a resurgence of interest, with a 6% increase in searches this year and an expected 68,000 searches for 'Christmas advert' in November.

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John Lewis Christmas 2023 Advert: Snapper - The Perfect Tree

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It tells the touching story of a young boy named Alfie and his extraordinary bond with his Venus flytrap companion, Snapper.

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This enchanting tale explores the beauty of unexpected friendships and reminds us to embrace new traditions, even if they may seem peculiar at first.

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The advert beautifully captures the essence of Christmas, assuring us that no matter how different our celebrations may be, the spirit of Christmas will always remain unchanged.

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Amazon's 2023 Christmas advert: “Joy Ride”, a heartwarming story

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Three elderly friends rekindle their youthful spirit by sledging down a snowy hill, an experience amplified by a nostalgic instrumental of The Beatles' “In My Life.”

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Orchestrated as part of their broader “Joy is Shared” campaign, the film exemplifies how joyous moments are enhanced when shared, set against a musical collaboration recorded with a 40-piece orchestra.

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The campaign, celebrating the delight of creating new memories while honouring past ones, is delivered across various media and highlights Amazon's role in facilitating shared happiness during the festive season.

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Lidl's 2023 Christmas advert: A raccoon & family's festive celebrations

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As other adverts like Asda's and Waitrose's opt for cheer to distract from financial woes, Lidl's approach mirrors the emotional appeal of traditional John Lewis adverts.

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Despite Lidl's recent business struggles in the US, the ad focuses on the raccoon's journey to return a lost toy to a child, overcoming challenges along the way without seeking any reward.

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The ad is set to resonate with viewers, making the raccoon a popular symbol of the season with its charm and emotional storyline.

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2. Navigating the Christmas market amidst economic restraint

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The cost of living crisis in the UK is leading to more restrained celebrations, with a report by eBay Ads revealing that nearly half of the shoppers intend to have modest festivities, focusing on value for money in gift purchasing.

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A shift towards giving meaningful gifts over expensive ones is happening, with younger generations starting their shopping around Black Friday and Gen Z showing a keen interest in second-hand and sustainable gifts.

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Advertisements, especially search ads and promoted listings, are influential, and eBay Ads' Upasana Gupta advises retailers to cater to budget-conscious consumers by offering value and thoughtful inventory.

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Retailers are encouraged to time their ads to appeal to early and last-minute shoppers and to use promotions to attract undecided ones.

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3. How to create the best Christmas ad ever?

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3.1 Deep dive into audience understanding

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Knowing your audience is advertising 101. Use your customer data to fine-tune your target demographics.

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According to Accenture's research, tailored and relevant offers significantly increase consumer engagement with brands.

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Take the time to analyse your customer data to create personalised messages that resonate.

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3.2 Create an emotional connection

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Weaving a captivating story into your Christmas campaigns can resonate deeply with your audience.

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Remember, you're not just selling a product, you're offering a festive experience.

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As digital marketing expert Seth Godin aptly notes, storytelling is the essence of brand engagement.

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By integrating themes of joy, family, and togetherness, we tap into the emotional core of the season, fostering a memorable connection with your brand.

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In today’s diverse society, inclusive marketing strategies speaks volumes.

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We recommend creating campaigns that celebrate various traditions and inclusivity, making every consumer feel represented and valued.

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3.3 Be wise with your ad budget allocation

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Your advertising budget needs to work harder for you.

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Spread your spending across the most effective channels to reach your audience, and remember, it's not always about having the biggest budget but the smartest.

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3.4 Gather feedback

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Utilise feedback to refine your ad.

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This is crucial for aligning with your audience's expectations and enhancing the ad’s effectiveness.

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3.5 Right channel, right time

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Knowing where and when to place your ad can amplify its impact.

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Leverage social media platforms where your audience is most active, and consider launching your campaign early to maximise exposure.

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The landscape for Christmas adverts has significantly changed; it has become tougher for e-commerce brands to compete in the saturated market.

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In 2023, a customer has more chance to see an advert first on Instagram or TikTok than on the TV.

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Marketers need to create ad optimisation for different platforms and consider their audience.

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Having a better consistency across all platforms is crucial in brand discovery and recognition.

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3.6 Measuring Christmas campaign success

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Evaluate your campaign’s success with clear KPIs.

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Beyond views and likes, focus on engagement and conversion rates to truly measure the impact of your ad.

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Conclusion

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In crafting your Christmas advertising campaign, focus on creating a meaningful connection with your existing customers and potential customers.

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Use high-quality visuals, thoughtful storytelling, and strategic placements to make your message heard. Remember, your ad is more than a sales pitch; it represents your brand personality during the most wonderful time of the year.

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Follow these tips to build a holiday campaign that not only stands out from the crowd but builds trust with your customer base, increases brand loyalty and drives both immediate and long-term success.

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Introduction

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How can you boost your sales and stay ahead of the competition?

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Many online retailers, like Amazon, harness product bundling, with the latter attributing up to 35% of its revenue to its "Frequently Bought Together" recommendations.

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This comprehensive guide will dive deep into what product bundling entails and how it can be harnessed to your advantage.

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1. Top 7 strategies to maximise sales with product bundling

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1.1 How product bundling works

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Product bundling is a marketing strategy where two or more products or services are combined and sold together as a package.

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The bundle can be offered at a slightly discounted price compared to purchasing each item separately, thus incentivising consumers to opt for it.This approach offers several advantages, both for businesses and consumers, making it a powerful tool in the world of sales and marketing.

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1.2 Differentiating bundle types for success

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Pure bundles

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Pure bundling involves offering products exclusively as bundled packages, meaning customers cannot purchase the items individually. This strategy encourages customers to buy the entire package, often at a discounted price.

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New product bundles

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When launching new products, businesses can create bundles that include these items, allowing customers to explore the latest offerings while enjoying a value-added deal.

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Makeup brand Fenty Beauty, founded by Rihanna, often introduces new makeup or skincare and limited-edition products in bundles.

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For example, the “Prime + Set Essentials Instant Mattifying Set” includes its primer and mattifying powder. This not only promotes new products but also incentivises customers to try multiple items at once.

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Mixed bundles

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Mixed bundling, also known as custom bundling, gives customers the choice to buy a bundle or individual items. You can encourage bundle purchases by offering them at a lower price than the combined cost of individual items.

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This way, some customers get a discount on specific items, while others pay the full price for what they choose not to bundle. This approach provides flexibility and a sense of personalisation.

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Unbottled, a solid-cosmetics brand, offers its three best-selling products in a bundle smartly called “Trio Bye Bye Plastic” that includes a shower soap, a shampoo and a face wash.

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Research indicates that mixed bundling is particularly potent, while pure bundling has been found to decrease sales by more than 20% in comparison to mixed bundling.

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Cross-sell bundles

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Cross-sell bundling involves pairing products from different categories or brands, encouraging customers to explore a wider range of offerings.

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One of the most successful examples of e-commerce bundles is Amazon’s “Frequently Bought Together” type of bundle that displays relevant additional items on the product page, based on what a customer is browsing. Amazon attributes up to 35% of its revenue to these types of deals – a hefty chunk indeed.

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Gifting bundles

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Gifting bundles are curated with the intention of being given as gifts, often featuring corresponding items or themed assortments.

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Skincare brand, Horace, created a “Skincare Gift Set” for the holiday season that includes their best-selling products, making them ideal gifts!

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Inventory clearance bundles

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When businesses need to clear out excess inventory, they can create bundles that include slow-moving or surplus items, providing customers with significant discounts.

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Clothing retailer ASOS often offers clearance bundles of clothing, shoes, and accessories from past seasons. By bundling these items together at a reduced price, ASOS can clear out older inventory while offering customers a great deal.

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Buy-One-Get-One bundles

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Buy-one-get-one (BOGO) bundles involve offering a free or discounted product when a customer purchases another item, encouraging them to buy more.

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As in the words of Dan Ariely, the author of Predictably Irrational, "Zero/free is a source of irrational excitement; it’s called the 'zero price effect.'"

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Explore these BOGO variations:

1. Percentage discount: Customers receive a percentage off the second item when they buy the first at full price. For instance, enjoy 50% off the second item.
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2. Value reduction: For example, get $5 off the second product when you buy the first at the regular price. Common in clothing, beauty, and hardware.
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3. Buy X Get Y: Customers receive a free product when they purchase a specified number of items, like the classic "buy 2 get 1 free."
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4. Free samples: Brands offer complimentary samples when customers buy any product, particularly effective for introducing new product lines.
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5. Free gifts: It encourages purchases, receiving a free gift when buying a set of items is a common practice in cosmetics.

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France's leader in Nutricosmetics, Lashilé Beauty, includes free gifts depending on the bundles you buy. For example, for three months, you can get a free pouch or for 6 months, you also get a free bamboo brush.

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2. The advantages of product bundling

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Increase sales

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Product bundling can significantly boost sales. The greater the number of products a customer purchases in a single transaction, the greater the average order value (AOV) they will have at the checkout. This can lead to substantial revenue growth.

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Enhance customer value

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Customers appreciate the convenience and value that bundled products offer. They can get everything they need in one go, saving time and effort. This enhances customer satisfaction and loyalty.

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Competitive advantage

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In a crowded marketplace, product bundling sets your business apart from the competition. It showcases your creativity and ability to cater to the diverse needs of your customers.

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Inventory management

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Bundling can help manage inventory more efficiently. It allows you to sell slow-moving products by pairing them with popular ones, reducing the risk of overstocking.

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Cross-promotion

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Cross-promotion is inherent in product bundling. When one product in a bundle gains popularity, it can boost the sales of other items included in the package.

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3. The disadvantages of product bundling

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Loss of individual sales

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While bundling can increase overall sales, it may lead to a reduction in individual product sales. Some customers may only be interested in specific items.

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Pricing challenges

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Determining the right price for bundles can be tricky. Overpricing can deter customers, while underpricing may reduce profitability.

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Complex inventory management

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Managing inventory for bundled products can be more complex, as you need to ensure all components are available when needed.

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Consumer confusion

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If not done correctly, bundling can confuse customers, making it challenging for them to understand the actual value of the offer.

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Customer resistance

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Some customers may resist bundling, especially if they feel forced into buying items they don't need, which can result in negative customer experiences.

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Reduced profit margins

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Depending on how you price your bundles, profit margins on individual items may be lower than if sold separately.

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4. Implementing effective product bundling

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To maximise product bundling's potential and drive business growth, adopt a flexible and informed strategy.

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4.1 Know your audience

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Thorough market research is key to understanding your customers. Use your CRM data, surveys, and social media analytics for a comprehensive view.

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Actionable tips:

• Segment your audience based on demographics and buying behaviours.
• Study past sales data for purchasing patterns.
• Gather feedback through surveys and monitor social media for product discussions.
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4.2 Choose related products

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Successful bundling comes from combining products that complement each other, offering greater value together.

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Actionable tips:

• Examine purchase history for commonly paired products.
• Use A/B testing to find resonating product combinations.
• Pair popular items with complementary accessories.
• Update bundles regularly based on customer preferences.
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4.3 Pricing strategy

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Ensure bundle pricing offers notable savings compared to buying separately, enhancing its appeal.

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Actionable tips:

• Calculate bundled product prices and set a suitable discount.
• Provide tiered pricing options catering to various budgets.
• Apply psychological pricing, like ending with "99" or "95".
• Offer time-limited promotions to boost sales.
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4.4 Marketing and promotion

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Promote bundled products effectively, showcasing their unique value.

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Actionable tips:

• Design dedicated bundle landing pages with quality images and descriptions.
• Use email marketing for tailored bundle promotions.
• Share customer testimonials and unboxing videos on social media.
• Partner with niche influencers to promote your bundles.
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4.5 Monitor and adapt

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Stay agile by continually assessing bundle performance and adjusting based on feedback and trends.

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Actionable tips:

• Use KPIs to evaluate each bundle's success.
• Refine strategies with A/B testing.
• Take onboard customer feedback for improvement.
• Keep track of market trends and competitors.
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Conclusion

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A product bundling strategy can be your secret weapon for boosting sales and staying ahead. Understand your audience, choose smart product pairs, and strategise effectively to gain a competitive edge.

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Follow these tips and a customer-focused approach to master it and achieve lasting e-commerce growth. Happy bundling! 🚀🛍️

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Intro

Picture this: 69% of shoppers have been inspired by social media to make a purchase, as highlighted by Bazaarvoice’s Shopper Experience Index 2022.

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But in the highly competitive market of e-commerce, how do you make your brand not just seen, but unforgettable? The secret? A memorable unboxing experience is an underestimated marketing tools that sets your brand apart. It is not just about delivering a product; it's a chance to make a lasting impression and build customer loyalty.

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This comprehensive guide will walk you through the steps to create a unique unboxing experience for your e-commerce brand.

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1. What is unboxing and how can it help your brand succeed?

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By the end of this article, you'll learn the ins and outs, from what it is to how to make it work for your business. So if you're looking to boost your brand and improve your marketing strategy, read on!

• you will have a clear understanding of the unboxing trend,
• why it is important for your brand,
• and how to create successful unboxing videos for your products.

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Turn clients into influencers with the best unboxings with Bigblue's ultra-fast order preparation and shipping.

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1.1 Why unboxing videos are so popular? 

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But what exactly is unboxing? And why everyone is obsessed wtih unboxing videos?

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Broadly speaking, it simply refers to taking a product out of its packaging.

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An unboxing video is when a person unpacks and reviews a product they just got on social media sites. It's like a first impression review.

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Unboxing videos or hauls have emerged as a prominent trend on social media platforms.

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People worldwide are captivated by the excitement of opening a package, revealing its contents, and sharing the experience with their audience.

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What started as a phenomenon reserved for electronic products and game consoles, quickly became a YouTube trend for any product. YouTubers specialising in this trend have become among the platform's top stars.

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Notably, 87% of viewers agree that YouTube creators give recommendations they can trust.

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On TikTok alone, the hashtag #unboxing has garnered not merely millions but billions of views.

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1.2 Unboxing videos are User-Generated Content (UGC)

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One of the key aspects of unboxing videos is that they are user-generated content. Regular people become influencers as they share their unboxing experiences. This authentic approach resonates with audiences and has given rise to a new wave of content creators.

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1.3 Unboxing videos and their viral potential

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Unboxing videos have the potential to go viral, spreading like wildfire across social media platforms. This word-of-mouth marketing technique has been embraced by companies looking to tap into the power of genuine endorsements.

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KLM has even unboxed its Boeing 787! And guess what? That video garnered over 3 million views!

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2. Unboxing: The hottest marketing trend you can't afford to miss

2.1 Make your e-commerce products more real

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‍Selling your products online has many advantages, but one downside is that customers can't touch or handle the product or its packaging.

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Unboxing videos provide a solution to this problem by giving viewers a close-up look at the product and its packaging. In these videos, viewers can see the product being unboxed and handled and often hear the person's thoughts and reactions to the product.

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2.2 Creating anticipation

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Brands have realised that unboxing experiences can significantly impact consumers' perceptions.

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They strategically design their packaging to create anticipation and excitement, using high-quality materials, custom designs, and even eco-friendly packaging. You can add an element of excitement to your unboxing experience with unexpected freebies, discount codes, or limited-edition items.

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^{Tip: Use layers or compartments that reveal the product gradually. It keeps the customer's experience engaging throughout the unboxing process.‍}

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2.3 Making people want to buy by projecting themselves

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‍Presenting your product from every angle in a more"real" way in an unboxing video also has a definite advantage: making people want to buy.

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Indeed, according to Martin Lindstrom, an expert in neuro-marketing, unboxing allows viewers to project themselves thanks to the action of mirror neurons (basically their brain reacts as if they were the ones unpacking the product). ‍

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2.4 Build customer loyalty

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Unboxing is a crucial part of the customer journey.

Brands that offer a memorable unboxing experience often leave a lasting impression on their customers, leading to repeat business and positive reviews.

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A way to do that is to include informative and engaging content inside the box.

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This could be a thank-you note, product information, or a special offer for their next purchase.

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^{Tip: Use their name on the packaging or include a personalised note. It shows that you care about them individually. Include contact information for customer support in case they have questions or issues. Prompt and helpful assistance can turn a problem into a positive experience.}

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2.5 The role of social media

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Unboxing videos are a valuable asset for your marketing campaigns. They serve as authentic testimonials and generate buzz on social media, reaching a broader audience than traditional advertising. Something that will translate well is ensuring colours, logos, and designs are consistent with your brand, reinforcing identity and recognition.

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^{Tip: Encourage your consumers to share their experiences. Perhaps a QR code linking to an exclusive offer or a competition. Send your beautifully designed packages to social media influencers in your industry. Their unboxing videos can provide authentic promotion!}

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Your brand's next move? Utilise short videos and Instagram posts to boost brand visibility and sway your customer base's purchasing choices.

Discover the strategy for creating a viral UGC campaign!

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3. How to create a good unboxing experience?

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Unboxing is mainly two ingredients: a video and packaging. Of course, there is a product, but what interests us here is more the staging than the product itself.

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Let's see how to take care of these two elements (video and packaging) so that your unboxing will have many views!  

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3.1 The packaging

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Eco-friendly packaging

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As consumers become more environmentally conscious, there is a growing demand for sustainable packaging solutions.

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Companies are transitioning to recycled materials, reducing waste, and adopting reusable and recyclable packaging options. Sustainable packaging showcases your brand's commitment to responsible practices.

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<sub>Bigblue Tips

At Bigblue, we ensure all our packaging is plastic-free. For the safety of delicate items, we use blocbox made from recycled clothing that can be effortlessly recycled once more. Click here if you're keen to explore more about our dedication.</sub>

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Custom packaging designs

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Custom packaging has become a marketing trend in itself. Brands are creating unique packaging designs that not only protect the product but also elevate the unboxing experience.

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This personal touch sets them apart in a crowded market. Also, think outside the box (pun intended). Unique opening mechanisms or surprising elements can elevate the experience.

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^{Tip: Make sure your packaging is easy to open. Frustration can quickly spoil the experience.}

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The logistics perspective

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The route from warehouse to doorstep is paved with multiple elements—from cardboard boxes to box fillers and delicate tissue paper. It isn't just about delivery; it's about delivering intact, visually appealing products that represent your brand.

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^{Tip: Understand the journey of your product, right from procurement to delivery.‍‍}

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3.2 The unboxing video

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It's highly effective when customers spontaneously create and share unboxing videos on their personal social media accounts.

‍

This allows you to tap into multiple marketing channels in real-time, producing eye-catching and cost-effective social media posts for your brand.

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If you choose to create the video yourself, the first decision to make is to identify the channel on which you'll showcase it.

‍

Which format are you going to use and where are you going to share your video content? A long video on YouTube? A short format on an Instagram story, a reel or on TikTok?

‍

There are important questions because, for example, the audience of TikTok is younger than the audience of YouTube, and also the format is different.

‍

So, it will have an impact on the way you shoot the video, the way you edit it, the tone to use, etc.

‍

Once this is done, all you have to do is use the right equipment: a good smartphone is more than enough with the cameras they have today, and authenticity is guaranteed!  

‍

For sound, get a good microphone, especially for YouTube where the format is more "worked" and less spontaneous.  

‍

‍

As part of your social media marketing campaign and influencer marketing strategy, you could create a series of unboxing videos about a product you want to launch for example.

‍

Here again, you will also have to make sure that you target the right channels according to your target audience. And another criterion to keep in mind: look for an influencer whose subjects correspond to your product.

‍

^{Tip: Communicate your company's values and make your customer's unboxing unique.}

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‍

Unboxing: an opportunity to be seized

‍

The unboxing experience has the power to increase your brand awareness, improve your conversion rates, and drive customer loyalty.

‍

It is not just about the product, but the journey, the presentation, and the story you weave around it. By personalising packaging, using premium materials, storytelling, and incorporating surprise elements, you can create a memorable unboxing experience that resonates with your audience.

‍

For expert guidance on creating an exceptional unboxing experience and dominating the e-commerce landscape, contact Bigblue today. Your success is our priority.

‍

‍Introduction

‍

With the festive season around the corner, brands worldwide are harnessing creativity and innovation to capture the attention of eager consumers.

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In this article, we've curated for you a selection of seven standout holiday campaigns that have not only resonated deeply with audiences but also set marketing benchmarks for brands around the globe.

‍

Dive in to explore these inspiring holiday promotions and uncover the secrets behind their success!

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‍

1. Starbucks: Limited-edition festivity

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For over 25 years, Starbucks has marked the festive season with its iconic holiday-themed cups. Over the decades, these designs have resonated with consumers worldwide, bolstering the brand's visibility during the holidays.

‍

Aside from the cups, Starbucks amplifies the holiday cheer with an assortment of branded products ranging from tumblers to coffee beans, all infused with festive charm.

‍

The return of seasonal favourites like Peppermint Mocha, Caramel Brulée Latte, and the vegan Iced Sugar Cookie Almond milk Latte, along with festive food, heralds the holiday celebrations.

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In 2021, Starbucks saw a 23% annual revenue rise in North America for the quarter ending 2nd January. This surge, attributed to their appealing holiday offerings, led to a significant customer increase and record Starbucks Card activities exceeding $3 billion.

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Why did it make a difference?

1. Starbucks' holiday cups sparking annual anticipation.
2. Seasonal drinks, food, and festive store vibes captivating customers.
3. Universal designs ensuring worldwide resonance.

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2. Aperol Spritz: Spreading joy with postcards

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Aperol Spritz spiced up the 2022 festive season with its unique Merry Spritzmas Cards.

These vibrant branded postcards, designed in collaboration with illustrator Bett Norris, offer not only heartfelt messages but also an invitation to enjoy a pair of drinks.

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“With reconnecting with loved ones so high on the agenda this Christmas, we want everyone to reclaim a little bit of spontaneity throughout the festive period and enjoy some quality time together,” says Loris Contro, Campari Group UK Italian Icons Brand Ambassador.

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Why it stood out?

1. Exquisite postcard designs perfect as Christmas gifts.
2. Exceptional value with two drinks for a mere £5.
3. An astute understanding of its demographic's need to reconnect with loved ones.

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Get more inspiration from brands like air up, e.l.f. or Tabs Chocolate who revolutionised their industry with innovative marketing strategies!

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3. Detective Box: Personalised gift notes

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Detective Box, a murder-solving board game, is frequently chosen as a gift during festive seasons like Christmas and Valentine's Day, which increases the demand for a personal touch.

‍

To meet this demand, it was crucial to optimise their website, allowing customers to conveniently include a special note with their orders.

‍

What were the winning factors?

1. Simple and easy to use for every customer.
2. A touch of personalisation, much needed during the holidays.
3. Great fit with their product.

‍

‍<sub>Bigblue Tips

The partnership with Bigblue offered more than just streamlined logistics. It notably improved Detective Box's post-purchase customer experience with the use of Bigblue's Gift Notes.
“It allows customers to customise the order and leave a little note,” Émilie points out, noting that 50% of their customers make use of this feature.</sub>

‍

‍

_{Discover more about Detective Box success story here!}

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‍

4. LEGO: Celebrity collaboration and sentiment

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‍

LEGO's holiday campaign “Build a Playful Holiday” featuring Katy Perry, Iron Man and Rapunzel, offers a delightful mix of entertainment and emotion. Spotlighting children and their vision of the holidays highlights the essence of play.

‍

The objective of the campaign is to “inspire [consumers] of all ages to prioritize play over perfection and unleash a childlike joy this Holiday season,” stated Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

‍

The success factors?

1. An engaging celebrity presence.
2. Emphasis on the joy of play.
3. Creative social media content, from #LEGOtakeover to curated shopping lists.

‍

Discover our guide to mastering influencer marketing!

‍

‍

5. Anthropologie: Curated gift guides

‍

‍

Grouping products by category and price is a straightforward approach to creating gift guides. For a more distinctive touch, brands can curate unique gift guides based on personality, search intent and client demographics.

‍

A prime example is Anthropologie with their “Best Gifts for Holiday”, featuring lists such as:

• Picking Gifts for Gardeners
• What Should You Bring for Hosts or Hostesses?
• Gifts for Wine Lovers, Foodies, Travellers, Pet Lovers
• Personalized Gifts

‍

‍

In doing so, Anthropologie not only offers a sense of exclusivity but also broadens the spectrum of gift suggestions.

‍

What set it apart?

1. Tailored picks resonating with their clients.
2. Diverse gift options catering to all personalities.
3. Eye-catching design paired with easy-to-use navigation.

‍

6. Sézane: Free wishlist

‍

‍

Sézane unveiled a captivating “La Liste For Her and For Him” campaign, weaving together the timeless elegance synonymous with the brand and the excitement that the holidays bring.

‍

This offering, an invitation for customers to curate their dream festive collections, allows for a personal touch in gift-giving. Sézane's approach encapsulates the essence of thoughtful gifting, ensuring that each present holds a unique place in the recipient's heart.

‍

By allowing customers to personalise their holiday desires, Sézane not only champions individuality but also simplifies the gift selection process, ensuring the joy of both giving and receiving during the festive period.

‍

Every day, one lucky winner was chosen to win their Sézane Wishlist.

‍

Why it worked?

1. Gifts curated to individual tastes and desires.
2. The blend of the brand's elegance with festive anticipation.
3. A gamified approach incentivised participation and customer engagement.

‍

‍Check out 6 mistakes to avoid during the holiday season!

‍

‍

7. Barbour: Christmas film and sustainability

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‍

‍

Barbour's 'One of a Kind-ness' campaign melds nostalgia with a message of generosity. Featuring the beloved bear, Paddington, this tale showcases the joy of giving, particularly during the festive season.

‍

Paddington notices Mr Curry, the grumpy neighbour, feeling overlooked by carol singers. The marmalade-loving bear then surprises him with a unique Re-Loved Barbour jacket.

‍

Paul Wilkinson, group marketing director and managing director USA at Barbour, commented: “We are delighted to feature Paddington in our Christmas film. Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time”.

‍

Why it resonated?

1. A heart-warming narrative.
2. The focus on the brand's commitment to sustainability.
3. Reinforcing the joy of gifting.

‍

8. Cadbury: Gamifying gifting

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‍

‍

‍

Cadbury's Secret Santa campaign elevated the act of gifting. By allowing up to 120,000 people around the UK to send Cadbury chocolates to loved ones for free, the brand tapped into the festive spirit of sharing.

‍

The process is simple: if you wish to send a Christmas gift to a loved one, locate one of the campaign posters dispersed throughout the UK, scan the QR code, and select the chocolate bar you'd like to gift.

‍

In addition to these posters, the campaign was promoted on television, video-on-demand services, social media, print media, radio, and online platforms.

‍

Highlights of the campaign:

1. A blend of physical and digital interactions.
2. A wide-reaching campaign across multiple media platforms.
3. Enhancing the gifting experience with a touch of mystery.

‍

‍

Conclusion

‍

These innovative marketing campaigns underline the importance of understanding audience sentiments and needs.

‍

Whether through limited-edition products, heartfelt postcards, celebrity engagements, or curated gift guides, successful holiday promotions resonate deeply with consumers, ensuring a memorable festive season for all.

‍

We're excited to see what the 2024 holiday campaigns will bring! If you're seeking a time-tested and engaging approach, consider the beloved advent calendar campaign!

‍

Introduction

‍

Black Friday and Cyber Monday aren't just about slashing prices.

It's the preparation, the delivery and unboxing experience, and the lasting impact on customers that will significantly boost their sales and outperform competitors.

Have you ever wondered how some online retailers create memorable experiences during peak seasons? Let's discover how Bigblue Merchants prepared and conquered BFCM!

‍

‍

1. Why is BFCM important for merchants?

‍

This year, Black Friday is set for November 24, wrapping up with offers by Cyber Monday, November 27.

‍

These shopping events have a significant impact on global online sales.

‍

Salesforce shared last year's Cyber Week data, looking at the shopping habits of about 1.5 billion people. This covered 24 of the top 30 US online shops. Online sales last year hit a strong £281 billion, which was 2% more than in 2021.

‍

In fact, people spent a huge £1.14 trillion online over the holiday season. This just shows how influential this time is for sales.

‍

Are retailers set for an increased demand this BFCM?

‍

Shopify's report indicates yes. A recent report shows that 68% of shoppers aim to spend similarly or more during BFCM compared to last year. In the UK, 50% plan to do most of their festive shopping during the sales, 53% globally.

‍

Yet, Deann Evans, Shopify's EMEA director, advises retailers to time their offers well. She mentions that over 80% of shoppers in the UK, Germany, and France will compare prices for the best deals.

For this year's Black Friday to Cyber Monday, it's not just about making sales. It's about making sure your online shop is ready for holiday shoppers.

‍

A good sales season could mean:

• Fewer returned or exchanged items.
• Having the right amount of stock.
• Happy customers with their deliveries.

It's also an opportunity. A moment to shine and create stories that resonate, engage, and delight.

‍

This is a key time to attract new potential customers and keep them coming back throughout the year.

‍

At Bigblue, we're ready to support you in making it your most successful one.

‍

Last year, several merchants relied on Bigblue for their logistics and to boost sales during BFCM. Let's explore their experiences!

‍

2. Real experiences from Bigblue merchants

2.1 Bigblue, a growth partner for Ulti Paris

‍

‍

In 2020, Ulti Paris was born. Olivier Renchon identified a gap in the French market for hair densifying powder, a product addressing hair-density concerns shared by half the global population.

‍

Olivier was familiar to the haircare scene. With seven glorious years at the renowned L'Oréal under his belt and experience working across countries, from Australia to bustling global capitals, Olivier's commitment to excellence was unwavering.

‍

As a remote brand with a penchant for travel, Ulti Paris needed a logistics partner compatible with their dynamic lifestyle. Enter Bigblue.

‍

‍

Even while travelling in places like Bali or New Zealand, Olivier could rely on Bigblue to seamlessly manage operations. Their choice for Bigblue was further influenced by content showcasing entrepreneurs managing their businesses globally while trusting Bigblue for logistics.

‍

^{Black Friday 2022 was unprecedented for Ulti Paris. Orders skyrocketed, soaring to 5 to 10 times their usual daily volume.}

‍

Yet, Olivier faced an unexpected challenge. A previously scheduled trip called him to New Zealand.

‍

But geographical distance was no obstacle, as he had the Bigblue app at his disposal, keeping him effortlessly in touch with the heartbeat of his business. Simply watching as order after order was fulfilled in real-time on his Bigblue dashboard.

‍

It was more than just technology; it was peace of mind. Knowing that Bigblue had his back allowed Olivier to venture freely, assured that his brand's promise to its customers remained unbroken even during the busiest retail period.

‍

Key Takeaways

• Preparation: They started early, gauging customer preferences and stockpiling best-sellers.
• Seamless logistics: Bigblue offered efficient order processing, timely deliveries, and a smooth overall customer experience.

‍

2.2 Believe Athletics uses Bigblue for greener logistics

‍

‍

In 2015, in the world of fitness Believe Athletics, a sustainable activewear emblem empowering women to embrace their dreams and active lifestyle with conscious attire. The brand embraced the digital sphere, pioneering functional fashion.

‍

This dream was jointly nurtured by two resilient souls, sisters Regina and Marisol Rodriguez who, while not formally trained in design, were brimming with innovative ideas. Their early days weren't devoid of challenges, but their determination saw them break through these barriers.

‍

E-commerce does entail a carbon footprint. For Believe Athletics, aligning with a logistics ally who echoed their ecological ethos was imperative.

‍

Joining forces with Bigblue, Believe Athletics elevated their delivery game. With an emphasis on plastic-free packaging and a savvy address correction algorithm, Believe Athletics shipments have become 65% more eco-friendly.

‍

Before Bigblue's intervention, Black Friday posed monumental challenges. Regina Rodriguez often found herself roping in friends to cope with the packaging ordeal. Even as sales boomed, Believe Athletics grappled with the logistics.

‍

‍

Come Black Friday 2022, a significant 50% uptick in orders was gracefully managed, thanks to Bigblue. The chaotic rush of previous years was replaced with Regina, relaxed, observing the seamless orchestration on her dashboard with a cappuccino in hand.

‍

Key Takeaways

• Sync & streamline: Their operations were synced, ensuring real-time stock updates.
• Partnerships & sustainability: Collaborations with Bigblue guaranteed timely, safe shipments and green delivery options.

‍

2.3 Détective Box: Scaling from 10K boxes to 100K in one year

‍

‍

In 2020, Emilie Bernier O'Donnell founded Detective Box.

‍

Detective Box is the perfect blend of Netflix series immersion and escape game interactivity. They offer extensive multi-episode police investigation where you are the detective!

‍

You receive 3 boxes over 3 months and each one will contain unique elements, ranging from police reports to pieces of evidence, all in an attempt to unmask the killer.

‍

^{During “Qui veut être mon associé ?” 3rd season, the French version of Dragons' Den, Detective Box received more than 1,200 orders in less than 24 hours.}

‍

Detective Box experienced an astounding growth rate of over 3,000% in just a few months. However, this rapid expansion brought about logistical challenges that required immediate solutions.

‍

As Detective Box sets its sights on the future, its partnership with Bigblue remains indispensable. Emilie is confident that Bigblue will continue to match the growing demand and add that extra special touch to every package.

‍

Key Takeaways

• Easy integration to apps: It streamlined their operations, facilitating the rapid scaling process and making it more manageable.
• Tracking process: Bigblue achieved a 92% customer delivery satisfaction rate!

‍

Conclusion

BFCM experiences from Bigblue Merchants are more than just success stories. They're sagas of vision, dedication, and a relentless pursuit of excellence.

‍

Whether it's the highs of unparalleled sales, logistics strategy, or the support of their customers, they've set the gold standard.

‍

What's your BFCM story going to be?

‍

Introduction

‍

The holiday season is a pivotal time for online businesses, with Black Friday and Cyber Monday being the two most anticipated shopping events. Ensuring that your website is optimised for search engines during this period can significantly boost sales and drive organic traffic.

‍

Learn five essential SEO BFCM and holiday strategies for 2024 based on insights from the latest trends and expert recommendations.

‍

‍

1. Crafting stellar landing pages: creating the best first impression

‍

Creating specific landing pages for events like Black Friday, Cyber Monday, or the general holiday season can significantly enhance user experience and conversions.

‍

It’s crucial that your landing pages have appropriate titles, meta descriptions, and high-quality product images that resonate with the festive theme.

‍

‍

A title page is the main heading of a web page displayed in search results, while a meta description provides a brief summary. They are vital for SEO as they help users locate relevant content and decide whether to click.

‍

Improve your website's search performance by choosing relevant keywords, being concise, and accurately representing your content in the title page and meta description. Include a strong call to action and update them regularly for better search engine visibility and user engagement.

‍

These pages can be reused yearly, with some tweaks to ensure they remain relevant and current. An “evergreen” approach to these pages ensures that the content remains timeless, and minor adjustments can keep them updated.

‍

For example, if you're promoting cosmetics products, your landing page can have a theme like “Cosmetics deals you can't resist this Black Friday.”

‍

^{Good UX isn't just a buzzword. Especially during high-traffic periods like Black Friday, your landing page should offer intuitive navigation, ensuring visitors can easily find what they're searching for. Incorporate clear call-to-actions (CTAs) like “Grab your Black Friday Special Now!”}

‍

‍

8 SEO tips to reach Google’s top spot in 3 months!

‍

‍

2. Balancing keywords: tapping into the right queries

‍

A successful SEO strategy is based on selecting the right keywords. You have to strike a balance between long-tail and short-tail keywords, aligning them with user intent.

‍

Long-tail keywords are specific and detailed search terms, while short-tail keywords are broad and general terms used in online searches.

‍

For instance, while “Black Friday deals” might be a popular short-tail keyword, “Black Friday tech gadget deals 2024” could be an effective long-tail keyword that narrows down the audience and increases the chance of conversions.

‍

Additionally, utilising keyword research tools can provide insights into the most trending terms during the holiday season.

‍

^{Sprinkle your content with seasonal keywords. Instead of “top laptops,” consider “top laptops for Christmas gifts 2024.” Use SEO tools like Google's Keyword Planner, SEMrush, or Ahrefs to help you figure out your holiday keywords.}

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3. Website optimisation: enhancing the experience

‍

Website optimisation isn't just a one-time task. It's an ongoing process, particularly essential during the peak BFCM 2024 and holiday season.

‍

Given that Google prioritises mobile-friendly sites in its search results, ensuring your site is also mobile-optimised can significantly improve your search engine rankings.

‍

Given that Google prioritises mobile-friendly and fast-loading websites in its search results, optimising your site for mobile and improving loading speed can significantly improve your search engine rankings.

‍

As online traffic surges, a seamless and intuitive user experience across devices can significantly drive conversions or make you lose a sale.

‍

This includes aspects like website speed, page speed, broken links, and ensuring that there are no 404 errors. As online shoppers, especially during such high-demand seasons, have little patience for lagging sites.

‍

An efficient website not only ranks better on search engines but also provides a seamless user experience, encouraging visitors to stay longer and make purchases.

‍

^{Check your Google Core Web Vitals report to show how your pages perform. Test your website responsiveness on different devices (phones, tablets, and desktops) and browsers to ensure consistency in appearance and functionality.}

‍

‍

Check out our guide to optimise your SEO for your e-commerce sites!

‍

‍

4. High-quality content: engaging the holiday shopper

‍

‍

As with any marketing effort, it's essential to stay updated with the latest trends.

‍

Engaging, festive-themed content can draw users in. Your visuals play a decisive role in not only grabbing attention, but also in enhancing the overall user experience.

‍

Whether it's a blog post detailing the top 10 Christmas gifts for 2024, 10 unique gift ideas under £50, or a video showcasing the best Black Friday deals, content that resonates with the audience can significantly boost SEO and engagement.

‍

^{Create unique seasonal content, like blog articles, buying guides or videos about gift ideas or holiday how-tos.}

‍

‍

5. Reviews and user-generated content (UGC): building up the trust

‍

Google's ever-evolving algorithm has a soft spot for authentic content. UGC like reviews, is perceived as genuine feedback, making your site more trustworthy in the eyes of the search engine. Reviews naturally contain long-tail keywords that potential customers might use.

‍

Plus, social proofs are a powerful tool in influencing purchasing decisions. Showcasing reviews more prominently, especially positive ones, can boost credibility and organic reach.

‍

Encourage your customers to leave reviews or even share their experiences on social media, tag your brand and use a specific hashtag.

‍

^{Integrate a review plugin on your site that makes it easy for customers to drop reviews. Pair this with an automated email sequence post-purchase, kindly nudging them to share their feedback. But remember, always strive for authenticity and avoid incentivising reviews, as this can backfire.}

‍

‍

Discover our guide on how to get killer UGC for your brand!

‍

‍

Conclusion

‍

The Black Friday and holiday season presents a golden opportunity for online businesses. Being proactive, understanding market trends, and crafting a strategic plan can pave the way for substantial success. The key lies in preparation, so the sooner you begin, the better!

‍

‍

FAQs

‍

1. How early should I start my SEO preparations for the holiday season?
‍

Start at least 2–3 months prior. SEO isn't instantaneous, and you want to be at the forefront when the season begins.

‍

2. Are festive keywords only relevant during the holidays?
‍

While they peak during the season, starting early ensures you gain traction and can dominate the rankings once the season is in full swing.

‍

3. How can I ensure that my website handles the holiday traffic surge?
‍

Optimise your website's speed and invest in good hosting. Remember, every second counts!

‍

4. What's the importance of mobile optimisation during the festive season?
‍

A significant portion of users shop on mobile. An unoptimised website can deter potential customers.

‍

5. Do I need to revert the changes after the holiday season?
‍

Not necessarily. While you can tone down the festivity, the SEO groundwork will benefit you year-round. Just tweak according to the season and audience intent!

According to a 2022 Ipsos-Octopia study, 85% of online shoppers wouldn’t reorder from a brand after a poor delivery experience. You guessed it but the success of your brand doesn’t rely only on the quality of your products or your marketing but also on logistics management.

‍

Choosing the right e-commerce logistics partner is crucial. It can greatly affect your operations, customer satisfaction, and ultimately, your sales.‍

‍

With numerous third-party logistics (3PL) providers fighting for your attention, selecting the best partner is overwhelming. So, how can you ensure you make the BEST choice? What should you demand from your logistics partners?

‍

1. Frictionless logistics for e-commerce: ensuring smooth operations

1.1 Keys considerations to have in mind

‍

• Industry Expertise: Especially for niches like fashion, beauty, and food, it's essential that your 3PL understands industry-specific challenges. Make sure your 3PL services providers can handle different storage methods, First Expired, First Out (FEFO) inventory management, temperature-controlled warehousing, and other specific requirements.
  ‍
• Scalability: Can they handle your business as it grows? It's not just about today, but also the peaks of tomorrow.
  ‍
• Tech Capabilities: Your 3PL should offer cutting-edge technology for inventory management, real-time tracking, and efficient communication systems.
  ‍
• Flexibility & Customisation: Your brand is unique. Can they tailor their services to your specific needs?
  ‍

Founded in 2018, Bigblue set out with a bold vision: to transform logistics for e-commerce brands in France, the UK and Spain by providing brands with a user-friendly solution.

‍

‍

2. Platform integration: staying ahead of the curve

2.1 Achieving synergy with marketplaces

‍

As a business owner aiming to scale and diversify sales channels, you require a logistics partner that offers a comprehensive fulfilment solution.

‍

• Pre-existing integration to leading platforms and marketplaces

A logistics system that easily works with popular e-commerce platforms and marketplaces allows you to connect your online stores with the logistics service without manual intervention. If you use platforms like Shopify, WooCommerce, or sell on Amazon, you'd prefer a logistics partner that seamlessly integrates with these platforms, ensuring smooth and consistent data flow. For example, you can search for Shopify logistics integration on the Shopify App Store!
‍

• Automated order fulfilment

Once an order is placed by a customer on an online platform, it automatically triggers a series of actions within the logistics system. These actions can include picking the right product from the warehouse, packing it as per specifications, and preparing it for shipment. Ultimately, it reduces manual intervention, ensuring that there are fewer errors and faster processing times.

‍

• In real-time sync tracking from inbound, storage, and delivery to returns processing

Every step of the product's journey is tracked in real-time. This includes when a product enters the logistics system, gets stored in a warehouse, is delivered to the customer, and even if it's returned. This real-time tracking provides your brand with a clear overview of each item's location at any given time. It also enables you to keep your customers informed, enhancing transparency and trust in the process.‍

‍

• Optimised logistics fulfilment and inventory management

It ensures that storage spaces are used efficiently, products are stored in a manner that ensures their quick retrieval and inventory levels are monitored to prevent overstocking or stockouts. This optimisation is done using technology and data analytics, helping you decide when to reorder products, stop selling slow-moving items, or offer promotions on overstocked items. The ultimate goal here is to reduce costs and improve service delivery.

‍

2.2 Leveraging marketing & support tools

‍

Integrating logistics with robust marketing and support tools enhances operational efficiency and customer engagement.

‍

This synergy streamlines inventory management, optimizes promotions, and ensures swift responses to customer inquiries about shipping or product availability.

‍

Selecting a 3PL logistics company with integrated marketing and support capabilities gives you a competitive advantage through a smoother customer buying journey.

‍

Utilising platforms like Klaviyo, a specialised email marketing automation tool for e-commerce, can boost your revenue and enhance customer Lifetime Value (LTV) by enabling the creation, management, and analysis of email, SMS, and ad campaigns. ‍

‍

Efficient customer service is vital for retention, and tools like Gorgias or Zendesk can facilitate handling support tickets seamlessly.

‍

Moreover, platforms like Slack are essential to ensure fluid communication among teams.

‍

Advertising plays a pivotal role in drawing customers, and leveraging platforms like Facebook Ads or Google Ads can help your brand reach a wider audience.

‍

Bigblue's integrations serve as an example, providing a comprehensive ecosystem that caters to both logistics and marketing needs, ensuring you can truly maximize your sales potential.

‍

‍

3. Brand-customer relationship: exceeding expectation  

E-commerce partner end-to-end

‍

Logistics doesn’t stop at inbound shipment, stock management, or order fulfilment. Modern 3PL providers offer a wider range of services and solutions tailored to e-commerce needs.

‍

It's essential to consider a partner's approach to the entire customer journey, particularly their ability to enhance both pre- and post-purchase experiences.‍

‍

The ideal e-commerce fulfilment services will not only boost your logistics efficiency but also strengthen the relationship between your brand and its customers.

‍

Features to look out for:

‍

Enhanced Store & Checkout: Display accurate estimated arrival times and offer various delivery choices including carbon-free, express, home delivery, or pick-up point options.

‍

Live Tracking: Offer real-time parcel tracking on branded pages. This feature enhances customer satisfaction by keeping them informed and decreases the frequency of “Where is my order?” inquiries.

‍

Delivery Notifications: Provide automatic notifications through email or SMS for updates on delivery delays, backorders, and parcels that have not been collected.

‍

Product Recommendations: Showcase products tailored to individual website visitors based on their data and browsing behaviour.

‍

Intelligent Returns: Utilize a branded portal that offers customers a printerless label or a QR code for easy return label access, especially helpful for customers without printers. Instead of giving traditional refunds, consider the option of providing store credit, which can be used for future purchases. This not only encourages repeat purchases and retention of potential lost sales.

‍

Unboxing Experience: Elevate the unboxing moment with custom packaging, informative flyers, thank you cards, and personalised gift messages.

‍

Delivery Rating: Monitor customer satisfaction using Net Promoter Scores (NPS) and have a dedicated dashboard to analyse this data.‍

‍

‍

4. Beyond operations: sustainable logistics

‍

In 2023, the UK anticipates having close to 60 million e-commerce consumers, meaning only a small portion of the population will not engage in online purchases.

‍

The environmental consciousness of consumers is rising.

‍

Based on a 2022 Boston Consulting Group (BCG) survey of 10,000 UK consumers, sustainability significantly influences consumer decisions. A notable 76% of consumers actively support sustainability and expect brands to reciprocate. Furthermore, 57% admit a brand's sustainability practices shape their perception of it.

‍

Brands should highlight their environmental efforts to draw in and maintain a loyal customer base. Choosing a 3PL company that aligns with current realities solidifies your values.

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Logistics is instrumental in the push toward a carbon-neutral economy, and the direction of the industry ought to be forward-thinking.

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At Bigblue, we are committed to greener and sustainable logistics.

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5. A successful partnership in action: SmartWorkout

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From the inception of SmartWorkout, co-founders Christelle and Lucas aimed to reach not just France but the entire European market.

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Partnering with Bigblue, they were able to effectively deliver innovative fitness equipment throughout Europe, rapidly gaining a vast customer base. Approximately half of SmartWorkout's orders are dispatched internationally in record time due to Bigblue's extensive European warehouse and carrier network.

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Key features like Bigblue's prime-like experience called Fast-Tag enhanced SmartWorkout's product page conversion rate by 22%. Fast-Tag allows your brand to show a precise delivery promise and free delivery tag on your product's page. While integration capabilities with platforms like Amazon facilitated expansion into new markets and sales channels.

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Next step

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Have you determined which fulfilment partner is best suited to assist with your e-commerce logistics needs?

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Choosing the right logistics partner to boost your e-commerce sales growth is a crucial decision for any merchant. The ideal partner will possess expertise and a robust network to support integrated solutions tailored to your unique needs.

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Real-time tracking and logistics technology are not just nice-to-haves but essentials, ensuring that your partner provides detailed data and international capabilities can make all the difference.

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It's about more than just transporting goods; it's about scalability in logistics, supply chain efficiency, and creating a seamless customer experience.

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By focusing on these facets, you can run and scale your logistics effortlessly. This ensures cost-effective shipping, unparalleled delivery speed, and the freedom for merchants of any size to prioritize their core business without being bogged down by the complexities of logistics.

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Bigblue is more than a logistics provider, we are a key player in your growth!

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